2. 9%
9%
13%
23%
23%
23%
content
new
games
comic books
sports
fashion
music
In this question we asked college
students what kind of content they
would like to see in a college
magazine and what things they
would like to read about. After the
feed back we got we found out that
the consumers would most relate
fashion sport and music all getting
the same amount of responses for
each one. What this means in that
the college magazine should include
articles and content mostly relating
to each of these three options. It
would also be a good idea to include
small sections of the other options as
they came up as being popular too.
3. 9%
28%
4%
11%
15%
7%
6%
20%
colour
pink
blue
orange
green
white
red
yellow
black
4
11
0 5 10 15
bright
dark
BRIGHTNESS
Column2 Column1 brightness
The colour of the magazine is a
hard question because we got
lots of different choices for
colours. However the highest
three options chosen were blue
black and white, if we also
compere this to the column
chart we can see that most
people decided they wanted and
dark coloured scheme assuming
black and blue are dark colours
the college magazine was most
voted to include a dark colour
scheme to appeal to its target
audience
4. 44%
25%
14%
10%
7%
cost
<£1
£1
£1.50
£2
>£2
This chart shows how much
consumers would like to spend on a
college magazine. When asking the
question we found out that most
people would like to spend below £1
most likely due to not many people
bringing money to college. What this
means is the magazine itself would
have to be low budget in order to
cover the costs of what it could be to
produce the magazine but also keep
its quality.
5. 75%
9%
16%
age
16
17
18
This graph shows the age
demographic of the consumers
around college that would buy the
magazine showing it would mostly
be 16 year olds.
6. 48%
52%
gender
male
female
The results for gender are mostly
equally balanced, what this means
is the magazine should be able to
appeal to both genders and to be
focused on one side including only
one genders themes.
7. 35%
26%
4%
35%
how oftern do you read magazines ?
never
once a week
twice a week
monthly
In this chart we found out how often
people read magazines in general. We
found that most people either read
magazines monthly or not at all.
8. 93%
7%
freebies
yes
no
In this chart it clearly shows
that most people would like
free items within the college
magazine. This items could be
simple and cheep to make
consumers want to buy the
magazine and could be
advertised of the cover.
9. 60%18%
12%
5%
5%
theme
modern and classy
bright and bold
informal
cartoon
retro
In this question we asked what
type of theme people wanted,
most people said they wanted a
modern and classy theme for the
magazine, and for it to also be
bright and bold. This is good
because these types of themes
appeal to a large target audience.
10. 55%
45%
would you read a college magazine?
yes
no
In the last question we found that most
people would read a college magazine
however a lot of people also would not,
making it fairy 50/50. we also found that
for the people who would wanted it to be
monthly.
