Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advertising Life Cycle


Published on

There are obvious similarities between the classical product life cycle and how traditional advertising is about to disappear. So I made up a new model.

Published in: Business, Technology
  • Be the first to comment

Advertising Life Cycle

  1. 1. Advertising Life Cycle Introduction Growth Maturity Decline Effect of advertising Traditional advertising 1 Pilots Experiments Trials Failure Success 2 Total industry 3 4 ad spend Total industry Socially Integrated ad effect business development Traditional advertising Awareness Differentiation Loyalty Deletion
  2. 2. Reklamens livstidscykel Introduktion Tillväxt Mogen Nedgång Reklamens effekt Traditionell reklam 1Piloter Experiment Trial & Error Framgång! 2 Branschens totala reklambudget 3 4 Socialt integrerad Branschens totala affärsutveckling reklameffekt Traditionell reklam Awareness Differentiera Lojalitet Nedläggning