Brands world wide are looking far and near to crack the digital advertising model. But is there really an advertising model to crack? While brands still focus on buying eyeballs and cracking crazy ideas awarded by the traditional advertising industry in cannes the consumers are heading their own way.
Internet is tearing down the walls between governments, brands and people. Beyond those walls a new communication landscape emerges where the consumers rule and have got the power carry brands to the top or bury them alive. This new world is defined by technology and belongs to the people. In this world you’ve gotta listen, learn and move your brand activities from short lived campaigns to an ongoing ever-changing brand conversation.
We’ll cover how digitalization changes integrated communication, democratization of technology, social media, viral marketing, transparency, globalization, search, usability, mobility and talk about how the internet will change the way you develop your products, brand and organization.