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How to build your future agency brand

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Google organised in Amsterdam a top agency summit for 300 C-level executives of our best agencies in the North Europe region.

This is Johan Ronnestams keynote on future branding of marketing and communication agencies.

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How to build your future agency brand

  1. 1. Keynote by Johan Ronnestam Google Partner Summit 2016 Amsterdam 2016 09 27 How to build your agency brand in the future
  2. 2. www.ronnestam.com Creative Director, Entrepreneur & Inspirational Speaker
  3. 3. The future?
  4. 4. The future is the indefinite time period after the present. Definition: Wikipedia
  5. 5. 1971
  6. 6. 1972
  7. 7. What is different now?
  8. 8. + + =
  9. 9. $200 millions in 4 years
  10. 10. Technology challenges everything!
  11. 11. Price / Product CompetitionCost of technology
  12. 12. Price / Product CompetitionCost of technology
  13. 13. Democratisation of technology Freedom of information Globalisation Automatisation Data
  14. 14. How can you be valuable to brands in the future?
  15. 15. !
  16. 16. Sweden 2015: 67% of children aged 2 yrs are connected.
  17. 17. 1
  18. 18. Make great talents the mission of your agency!
  19. 19. Thank you!

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