PR and Brand Communication activities


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PR and Brand Communication activities

  1. 1. PR and Brand Communications Initiatives By: Priyanka Singh
  2. 2. Aksh Optifibre Ltd
  3. 3. <ul><li>To position icontrol IPTV services brand as Leader </li></ul><ul><li>Leverage on the partnership and brand image of MTNL and BSNL to </li></ul><ul><li>promote icontrol IPTV services </li></ul><ul><li>Brand strategy to capture rural and urban audience </li></ul><ul><li>Invited Telecom Secretary of India, and other senior officials BSNL Chairman, to unveil the services </li></ul><ul><li>Exclusive One-on-One/ Telephonic interactions with publication from Mainlines/ Financials /Wires/ Vernaculars/ scheduled prior to issuing the press release </li></ul><ul><li>Invited leading Journalist for product demo, Organized One-on-One media interviews by company’s spokespersons, provide them with media kit and literature, Organized press conferences( Backdrop, Preparing media Invitation and Media Kit, Press notes) </li></ul><ul><li>Participation in Industry Trend based stories on Telecom scenario </li></ul><ul><li>Assist in building critical relationships amongst central, state governments and local bodies ,policy makers, regulators and trade bodies </li></ul><ul><li>Establish icontrol brand, connected rural and urban India with global content on icontrol IPTV services. Achieved 30,000 customer base in 6 months </li></ul>icontrol IPTV- PR Strategy Objectives Strategy Approach Key Success
  4. 5. IT and Telecom Secretary of India, Siddhartha Behura and BSNL Chairman, Kuldeep Goyal to unveil the services icontrol IPTV- PR Strategy
  6. 7. <ul><li>Strategic PR management through international marketing alliances </li></ul><ul><li>Issued the Press Release to local and international media“Aksh partners with Sony Pictures Television International for Hollywood content on icontrol (Aksh’s IPTV Service) “ </li></ul><ul><li>Draft, localize and disseminate Press Release </li></ul><ul><li>Prepare FAQs/ Briefing Document for AKSH and Sony Pictures spokespersons </li></ul><ul><li>Follow up with the media </li></ul><ul><li>Initiating corporate/ trend/ feature stories </li></ul><ul><li>PR concern: Able to salvage the situation successfully despite the fact news was already uploaded on BSE website in September ’08 leading to disinterest of major publication to the press release </li></ul>Strategic Alliance Objectives Strategy Approach Key Success
  7. 8. News Papers Ads in different Publications
  8. 9. Bus Back Panels Western Railway- Mumbai Hoarding Handle Bar Branding inside trains Panel Branding inside trains Outdoor Publicity
  9. 10. Develop “icontrol” marketing collaterals Canopy for road shows and events Danglers icontrol Pen T-shirt Cap Leaflets Docket Folders Invitation
  10. 11. Develop “icontrol” marketing collaterals Backdrop panel Lead Generation form Template for customer communication Product Leaflet
  11. 12. Ad. layouts Pointer uploaded for Hindustan Times newspapers, sports page: icontrol and Pigeon
  12. 13. Electronic Programming Guide
  13. 14. Electronic programming guide manual for icontrol IPTV users
  14. 15. <ul><li>Delivered speech on Aksh IPTV solution offering in FTTH Council APAC “Seminar on FTTH Evolution and Practices” in APAC 10th December 2008 New Delhi </li></ul>Participated in International Seminar <ul><li>Distributed AKSH green color docket folders to the participants </li></ul>
  15. 16. Participated in HT Leadership Summit 2008 for Brand Building Interacting with Mrs.Cherie Blair Mr. Tony Blair
  16. 17. <ul><li>Visibility in the media: </li></ul><ul><li>Status as a Summit Partner in all the Summit promotional advertisements </li></ul><ul><li>icontrol IPTV presence as a Summit Partner in all the Summit promo spots on Radio (Fever 104 FM) ‏ </li></ul><ul><li>Visibility in and around Venue: </li></ul><ul><li>icontrol IPTV Logo presence on Hoarding erected outside the Taj Palace Hotel </li></ul><ul><li>icontrol IPTV Logo presence on the Summit branded panels in & around the conference hall </li></ul><ul><li>icontrol IPTV Logo presence on Main Conference Backdrop inside the conference hall </li></ul><ul><li>icontrol IPTV Logo presence on the branded panels in the press conference hall </li></ul><ul><li>Exhibit Space inside the networking lunch venue with signage space </li></ul><ul><li>Visibility on Conference Website: </li></ul><ul><li>icontrol IPTV Logo + Corporate Profile on Conference Website at HT.Com </li></ul><ul><li>Click through facility to partner’s designated corporate website </li></ul><ul><li>Conference Brochure: </li></ul><ul><li>Prominent Position as Summit Partner in the Conference Brochure </li></ul><ul><li>A 4-Color half page advertisement in the conference booklet </li></ul><ul><li>A 200 word corporate profile in the conference program </li></ul><ul><li>Post Conference Presentation </li></ul><ul><li>Corporate Profile in the post-conference Leadership Summit </li></ul><ul><li>Icontrol IPTV docket folder to be distributed to all speakers and delegates </li></ul><ul><li>Special Invites: 16 </li></ul><ul><li>(4 – Conference and 4 – Gala Dinner) ‏ </li></ul><ul><li>Corporate A/V: </li></ul><ul><li>Icontrol IPTV Corporate A/V to be played during the conference </li></ul><ul><li>(60 seconds) </li></ul><ul><li>Additional Benefits: </li></ul><ul><li>6 X 6 area has been allocated for icontrol demo. </li></ul><ul><li>Brochure/ leaflet in the delegate kit. </li></ul>Participated in HT Leadership Summit 2008 for Brand Building
  17. 18. Participated in 2008 IPTV World Forum in Singapore
  18. 19. <ul><li>icontrol IPTV branding on Booth for IPTV forum Singapore Exhibition space (6 x 2m) </li></ul><ul><li>Design and development icontrol advertisement for Centre fold full page full color advertisement for the delegate catalogue </li></ul><ul><li>High level logo exposure on the main page of the Website and 200 word corporate profile displayed on the event website </li></ul>Participated in 2008 IPTV World Forum in Singapore
  19. 20. Events and Sponsorships: icontrol & Pigeon Participation TIMES AV REVOLUTION 2008 event together with MTNL. Date:17th to 9th October 2008 Locations: BOMBAY EXHIBHITION CENTER, Goregaon (East), Mumbai.
  20. 21. “ Freedom to Watch’ campaign in Times House on the14th August 2008 to spread awareness about icontrol within Bennett, Coleman & Co. Ltd. Employees
  21. 22. icontrol- Brand re-launch campaign Newspaper ads Hoarding
  22. 23. Develop icontrol IPTV - Website
  23. 24. Pigeon VoIP: Brand launch
  24. 25. Pigeon- VoIP : Brand Launch Press Ad : body copy Product Leaflet
  25. 26. Outdoor Media
  26. 27. Pigeon VoIP- Website
  27. 28. Spyker Cars N.V.
  28. 29. <ul><li>Create brand awareness of Spyker cars in India/ International market through PR and Media relations </li></ul><ul><li>Highlight R&D center as hub for design Innovative for premium high end formula one racing cars </li></ul><ul><li>Customer profiling and liaison with print media/ journals specially targeted to HNI’s (High Networth Individuals) </li></ul><ul><li>Organized exclusive events for political heads/industrialist, celebrities etc </li></ul><ul><li>Partnered with CII( Confederation Of Indian Industry) </li></ul><ul><li>Invited local, national print and electronic media and ensure proper coverage in Time of India, Hindustan times, ET , CII magazine, Auto etc and different news channels: Zee News, CNN, IBN etc. </li></ul><ul><li>Released press notes for the events and facilitated review and coverage in International auto magazines/ print media </li></ul><ul><li>Organized test drive in Holland for Renuka kirpalni, CNBC TV (auto journalist) to show the documentary on TV </li></ul><ul><li>Higher visibility and recall of Spyker Cars in India as well as global market </li></ul><ul><li>Signed MOU with Manav Rachana Engineering College to start SPYKER M.Tech Program </li></ul><ul><li>Received aid from Dutch Government to established Spyker R&D center in India </li></ul><ul><li>Negotiated with Haryana government to established for formula one track in Manesar </li></ul>PR and Image Building in Niche Luxury segment Objectives Strategy Approach Key Success
  29. 30. Planned and organized Chief Minister of Haryana,Shri Bhupinder Singh Hooda and senior government officials ,CII members and eminent journalist visit to Spyker manufacturing plant at Zeeworlde,Netherlands. Organized Spyker car test ride for Shri Bhupinder Singh Hooda to caught media attention
  30. 31. Develop product brochure
  31. 32. Relationship Building <ul><li>Initiated to bring formula one in India which paved the way for creation of formula one track in Greater Noida, India. Spykercars N.V.nvited Formula One Group CEO Bernie Ecclestone to India </li></ul>Shri,Jyotiraditya Scindia, Minister of State, India;Oedith Jaharia, MD, Spykercars N.V; Priyanka Singh, Manager, Spykercars N.V.
  32. 33. <ul><li>I was part of the global PR team and supported PR activities for Sepang formal 1 racing in Malaysia 2007 </li></ul><ul><li>Liaison with national and international media and ensure brand coverage in channels : BBC, CNN, IBN, CNBC18, Travel and Living, NDTV Good Times etc </li></ul><ul><li>Also facilitate PR activities to related fund generation with investment banks ( eg. Organizing meeting ,preparing dockets, presentations, issue press release post discussions / negotiations etc) </li></ul><ul><li>Establish membership with CII, SIAM, ARAI, and ACMA and participate in special events, seminars conference </li></ul><ul><li>Content & design for brochures, marketing collaterals, internal, investors and customer newsletter, e-mail marketing, corporate presentation CDs, corporate and Product Videos, product catalogues, product literature & publicity material, exhibition, trade shows, road shows </li></ul><ul><li>Word of Mouth plays in important role in effective PR </li></ul>Other Activities
  33. 34. Bharti,AIRTEL
  34. 35. <ul><li>To establish touchtel, the first private fixed line telephone service brand in India </li></ul><ul><li>To get government endorsement at the launch stage invited key political heads of the state (CM and Governor) to launch the services and inaugurate the facility followed by a press conference </li></ul><ul><li>Ensure good coverage by local national and electronic media along with the photographs. Highlight key messages through media: MORE YOU TALK LESS YOU PAY, for the first time in the history of telecom. </li></ul><ul><li>Brand awareness and positioning. Increased visibility of Bharti’s top management. touchtel brand was warmly welcomed by the journalists, consumers, dealers, internal and external stakeholders, Managed to get about 1 lac customers post launch within the first year </li></ul>Key highlights: Brand Launch Objectives Strategy Approach Key Success
  35. 36. Launch Event in Year 1998 Entire event was organized and managed by my team
  36. 37. Thank You