Vision To make bmicg* as a company that always provide the best for its employee Mission To have global standard with strong local insight and deliver nothing but excellent result Values As the guidance for our ac<ons and describe how we do our business: Passion, Respect, Quality, Integrity and Fun
How works? Work the Know the Challenge Dig the With PROBLEM CHALLENGE! INSIGHT! STRATEGY! X Ideas - Making - Brand DNA Put strategy to Evaluate with IMPLEMENTATION! POST ANALYSIS! - X Telesales - Viral Communications X Consumer - Respond - Advertising Campaign - Activation Measurement (COREM) - Events - Web / Microsites - Market Scan - etc
START BIG5 talented youngsters in 2001 starting an integrated communication agency
An expert is2003 a specialist We transform our business units, each, to be an independent consultant to give more dedicated and specific services
2006First step to international exposure The passionate youngsters openBMICG’s first overseas office in KL, Malaysia
A Group of Business Consultantsready to give the best servicewith dedicated team Creative Output &on specified field… Production,2012 Creative Activation Market Insight & Media Strategy & Media Strategy & Knowledge implementation implementation Market Insight & Media Strategy & Knowledge implementation X Digital xx Engagement & Amplifying the Experience Excitement Partner Monitoring Issue & Commercial PR ROI Measurement Monitoring Issue & ROI Measurement
EXPECTATION!In the recent days we believe selling is not about giving a bonus. Its about understanding Its about know each other. Its benefiting each other Its about ENGAGEMENT
INSIGHT • Market insight • Consumer insight • Product insight • Brand insight STRATEGY MEASUREMENT • Brand essence • Behavior tracking • Brand discriminator • Brand immersion • Program proposi<on • Sales impact • Ac<va<on PlaDorm Wheel of Thinking EXECUTION BRAND IDEA eﬀec<ve and To create crea<ve idea eﬃcient that can be executed in execu<on variety of channels Based on need CHANNELS SELECTION 360% of channel to touch consumer in the right place with the right message
Our ServicesIMC implementation Services:§ Develop Creative strategy Thru Above The Line and Below The Line§ Develop consumer engagement through Activation activity§ Develop Ambience Buzz and OOH experience§ Company Profile and video profile§ Video Documentation
Full Media Services oﬀered directly Also provides: to adverRsers: § Media Strategy § Media ConsulRng § Media Planning § New Media § SophisRcated Buying § CreaRve Services § Client NegoRaRon § Events / Sponsorship / special acRviRes § EvaluaRon § MarkeRng Services § AdministraRon § OOH § Research Tools & Techniques OpRmum soluRons tailor made to Client’s needs
RadioLab assists in promoRng your brand / product through radio, both in creaRve content and media placement in accordance with the brand / product RadioLab has a network in more than 1,000 private radio across Indonesia
• Radio Media Placement • Strategic Radio Media Planner • CreaRve Radio Content • Audio-‐Post Concept & ProducRons • Radio Consultant
§ Create curiosity as well as leverage information about Brand to educate We PLAY ! target readerWith STRATEGY § Deliver the right message with a strong media relations § Involve the knowledgeable public ﬁgure as our Key Opinion Leader § Present ‘experience’ for target media to deliver client’s key messages § Maintain relationship with key inﬂuential media § Support brand activities
Our Service § Marketing PR§ Issues & crisis management§ Community development§ CSR activities§ Media Training
Why Us?§ Understand your needs and knows how to overcome it§ Have excellent media relations and reputations among key inﬂuential media § Are able and have proven track record in delivering high quality media coverage§ Has a solid and experienced team and resources
To help our valued client’s to organize important and related issues to produce good analyzes that helps you to make the right decision or action.
Indonesia is more connected now...45 Million internet users... So, what is digital marketing all about?
Digital Marketing is Ping Pong Use human engagement & dialog to drive preference & loyalty
ALract CreaRve Concept & Online Planning Digital ProducRon Measurement Ideas Crea<ve Ideas Content Strategy Website Development Brand Awareness Communica<on Strategy Channel Planning Flash & Rich Media Ac<onable Recommenda<on Experience Design KOL Selec<on Social Apps Consumer Behavior Analy<cs Usability & Accessibility Copywri<ng Video Produc<on Web Traﬃc Informa<on Architecture Mobile Sites & Apps Social Media Analy<cs Mobile App Analy<cs Viral Produc<on Social Listening
Behind the Guns…. Deny Rahman – Advisor Deny was born in the business as an independent consultant and company founders in 2001, he holds a quite reputa<on in many Indonesian business chapters in some countries. He was awarded as the best leader by Ministry of Tourism and his background as an advisor for seven companies. It’s not a surprising thing to hear the story of him as a consultant who brings the local companies and investors to penetrate the overseas market. AugusRne Leony – Chief Opera0ons Oﬃcer Living in PR industry more than a decade, she knows exactly how to make companies and brands to be the most favorable partner among the media. She has experience in building good corporate reputa<on of blue chip companies from various industry such as Cocal Cola Indonesia, BMW, Loreal Indonesia, Frisian Flag Indonesia, Tetrapak, etc. Prior joining BMICG Group, she previously worked at PT HM Sampoerna Tbk. for almost eight years where she was responsible to maintain brand marke<ng posi<ve image and ensure brand marke<ng programs were communicated to key selected media through the right channels. As the COO of BMICG, she will ensure the good reputa<on of clients to be delivered to the respected consumers.
Suharjo Nugroho – General Manager Imogen PR Jojo has been a journalist for six years before moving into PR. This made him had a very strong media rela<ons. He was the man behind the success of Honda, Sampoerna and as well as Magnum Unilever PR Campaign. Jojo holds a diploma degree in Mass Communica<ons from the University of Indonesia. Jojo’s focus areas are crea<ng a very strong PR formula for several mul<-‐na<onal companies. Frita Salamah – General Manager Crea0ve Mate Star<ng her career in Sales and Marke<ng industry since 2002 focused on fashion retail business as Sales Manager, then con<nued to ini<ate numbers of range of promo<onal merchandise to be sold by Sampoerna’s big brands in their promo<onal ac<vi<es for ﬁve years. Since 2008, she was trusted to handle Sampoerna’s consumer engagement ac<vi<es and lef the posi<on as event manager in 2011. In June 2011, she became the representa<ve of VITO (Visit Indonesia Tourism Oﬃcers) as coordinator agency on behalf of Ministry of Tourism where she was responsible to promote Indonesia and aLract tourists in visi<ng Indonesia. With her exper<se in marke<ng and consumer engagement ac<vi<es, she was trusted to lead Crea<ve Mate as Brand Ac<va<on agency in 2012.
Joko Prasojo – General Manager Impact With over nine years of experience in Adver<sing and Media Specialist Agencies as Media Investment, Joko specializes in communica<ons planning. Prior to BMCIG*, he worked at Carat where he received several awards, such as Best innova<ve of the Year in 2009, Best team of the Year in 2010 and Best unit business of the Year from Kompas Gramedia Group. He has handled number of reputable clients during his career, including Nokia, Merck, ATM Bersama, BRI, Smart Fren, Time Interna<onal, Mitsubishi, Samsung, BDF (Nivea), Sara Lee ( Brylcreem ), JHHP (Baygon), Singapore Tourism, Honda, NZMI, Philip Morris, Mobile 8 (Fren), Value Air, MAS, Tiger Air etc. At Impact, he is currently managed Nokia, BDF, ATM Bersama, BRI, Smart Fren, Time INterna<onal & Mitsubihi. Heru Krisnanto – General Manager Radio Lab A specialist in the areas of Media Buying at Hotline Adver<sing Agency, had made Heru owned a wide range radio network in Indonesia. Before joining BMICG*, he was involved in Media World Group as Media Manager, where he had succeeded in managing major clients and earned valuable experiences in media buying radio & print.
Inu Machfud – General Manager BMI Research Inu was a marke<ng post graduate from Prase<ya Mulya Business School. He has 12 years experience in a wide array of func<ons and sectors, he also had a strong analy<cal background in industrial sociology. Inu started his career in Paciﬁc Rekan Prima Research Consultant. His exper<se in research pans across methodology types, product categories, types of respondents and as well as his capability in research lies in looking beyond the ordinary in the data to understand the paLerns in the subconscious of the target audience. Marini Sastri – General Manager Trend Reader Rini started her carrier in public rela<on when she joined Maverick in December 2004-‐2010 in media monitoring division. She has encountered several pres<ge clients, such as Pﬁzer, AXIS, HM Sampoerna Tbk., Danamon & Carrefour. Rini holds a Bachelor Degree in Social Science majoring in Public Rela<on from Prof. Dr. Moestopo University-‐Jakarta. Now, she has become part of BMICG’s team member and in charge of Trendreader’s business development and to ensure all the valued clients’ and employees’ needs are met.
Prita Himawan – Chief Crea0ve Oﬃcer Manifesto A writer who believes big ideas should be at the core of every communica<on and drawn from people’s insight. An Ogilvy graduate who decided to stay digital afer going through diﬀerent adver<sing disciplines and handling a variety of clients such as Nestle Indonesia, Unilever Indonesia, IBM-‐Lenovo, Coca Cola Indonesia, UNICEF, Bank Danamon, OTG, Yahoo! Indonesia and LG Indonesia in her 8 years tenure.
THANK YOUBMICG’s Office Trend Reader’s Office:Jl. Kemang Timur Raya No. 56 Perkantoran Buncit MasJakarta Selatan, Indonesia Jl. Kemang Utara IX No. 35 Blok AA6Phone. (62 21) 718 1389 Fax. (62 21) 7179 0148 Jakarta Selatan 12760, Indonesia Phone. (62 21) 799 8907 Fax. (62 21) 798 2782