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Framtidens kommunikationslandskap för kommunikatörer

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En föreläsning hos Berghs School of Communication för kommunikatörer.

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Framtidens kommunikationslandskap för kommunikatörer

  1. 1. Framtidenskommunikationslandskapför kommunikatörerEn föreläsning av Johan Ronnestam vidBerghs School of Communications den 17:e maj 2013Monday, May 20, 13
  2. 2. Google Keyword: Johan RonnestamMonday, May 20, 13
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  4. 4. Framtiden?Monday, May 20, 13
  5. 5. Framtidenär den delen avtidslinjen som ännuinte inträffat.Definition: WikipediaMonday, May 20, 13
  6. 6. 1971Monday, May 20, 13
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  9. 9. 1972Monday, May 20, 13
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  12. 12. 1993Monday, May 20, 13
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  16. 16. 1998Monday, May 20, 13
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  21. 21. Ny teknologiPåverkanTidSource: Paul SaffoMonday, May 20, 13
  22. 22. Ny teknologiPåverkanTid200020102020FörväntningarTeknologinsutvecklingSource: Paul SaffoMonday, May 20, 13
  23. 23. 2000Source: Paul Saffo2010Monday, May 20, 13
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  26. 26. 2000Source: Paul Saffo2010Monday, May 20, 13
  27. 27. 2020?Monday, May 20, 13
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  29. 29. Monday, May 20, 13
  30. 30. + 1 miljard!Monday, May 20, 13
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  36. 36. Join Log In Explore Help Search sMobileVimeo on Mobile devices is like a unicorn breakdancing. Its awesome.COUCH MODETime to get comfy! Couch Mode lets youwatch videos in a seamless, clutter freeenvironment on your computer or on TVs.Learn more here.WE LOVE DEVELOPERSDevelopersAPIs and other fun acronyms.API ForumIndulge your passion for application programming interfaces.Vimeo API Status BlogThe latest news on the Vimeo API.+ More stuff to exploreVimeo EverywhereTogether at last.You requested it, now its here. Vimeo on your Apple TV.Watch your Vimeo videos with friends from the comfort of yourliving room, browse Staff Picks for evening entertainment oreven explore videos through Categories. All with a freesoftware update on your Apple TV.Learn more about Apple TViPhoneWatch, shoot, edit, upload... it doeseverything.iPadVimeo for iPad.AndroidUpload, manage and watch videos.Monday, May 20, 13
  37. 37. Grab the popcorn, sit back and relax. Its time to watch Vimeo in style.NEED HELP?If you have questions about whats on this page, lookhere first: Help / FAQApple TVFree with a software update on yourApple TV.Samsung TVFree in the "Videos" section of anyInternet@TV or SmartTV.Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.VizioFree in the VIA widget store.RokuFree in the Roku Channel Store.Google TVFree in the Spotlight section.BoxeeFree in the Apps section.WD TV® Media PlayersFree in the "Services" section onWD TV® Live® and WD TV LiveHub® media players.Panasonic VIERA® HDTVsw/VIERA® ConnectFree install from the Viera ConnectMarket.Philips Smart LED TVEnjoy online videos from Vimeooptimized for the large screen TV.Monday, May 20, 13
  38. 38. Monday, May 20, 13
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  40. 40. Monday, May 20, 13
  41. 41. Ramverk vs Innehåll?Monday, May 20, 13
  42. 42. is king!ContentMonday, May 20, 13
  43. 43. is king!QualityMonday, May 20, 13
  44. 44. 5 sakerMonday, May 20, 13
  45. 45. 1. Språket heter länkMonday, May 20, 13
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  48. 48. Ditt varumärkeMonday, May 20, 13
  49. 49. Tjänster/ProdukterInnehållVärdeTrafik$KonverteringMÄTMÅLDitt varumärkeMonday, May 20, 13
  50. 50. Monday, May 20, 13
  51. 51. Tjänster/ProdukterInnehåll$ TrafikMÄTMÅLKonvertering VärdeDitt varumärkeMonday, May 20, 13
  52. 52. Tjänster/ProdukterInnehåll$ TrafikMÄTMÅLKonvertering VärdeDitt varumärkeMonday, May 20, 13
  53. 53. Tjänster/ProdukterInnehåll$ TrafikMÄTMÅLKonvertering VärdeABL/BTLREKLAMDitt varumärkeMonday, May 20, 13
  54. 54. Tjänster/ProdukterInnehåll$ TrafikMÄTMÅLKonvertering VärdeABL/BTLREKLAMSEMSÖKMARKNADSFÖRINGSEOSÖK OPTIMERINGSocialamediaCRMDitt varumärkeMonday, May 20, 13
  55. 55. 2. Teknologi utmanarallt vi tror på...Monday, May 20, 13
  56. 56. Monday, May 20, 13
  57. 57. 50Monday, May 20, 13
  58. 58. 16 miljonerMonday, May 20, 13
  59. 59. +140 miljonerMonday, May 20, 13
  60. 60. Digitala böcker BöckerMonday, May 20, 13
  61. 61. Q1 Q2 Q3 Q4Digitala böcker BöckerMonday, May 20, 13
  62. 62. Starbucks invests $25M in Square, will use the startup’s tech in 7,000 of its storesThanks, WSJ / 08.08.2012Monday, May 20, 13
  63. 63. På ungefär två år harhälften av svenskafolket skaffat sigtillgång till internetvia mobilen..seMonday, May 20, 13
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  80. 80. Claire LomasLondon Marathon in Bionic LegsMonday, May 20, 13
  81. 81. Spännande tider!Monday, May 20, 13
  82. 82. 3. Nya generationerMonday, May 20, 13
  83. 83. YMonday, May 20, 13
  84. 84. De bär teknologiMonday, May 20, 13
  85. 85. Monday, May 20, 13
  86. 86. Monday, May 20, 13
  87. 87. Bortskämda medteknologiMonday, May 20, 13
  88. 88. Monday, May 20, 13
  89. 89. Monday, May 20, 13
  90. 90. och design...Monday, May 20, 13
  91. 91. Monday, May 20, 13
  92. 92. Dom har sett allt...Monday, May 20, 13
  93. 93. Monday, May 20, 13
  94. 94. Alltid mobilaMonday, May 20, 13
  95. 95. In Sweden 2012:Half of the three year oldsuse the internet and 40% ofthe two year olds..seMonday, May 20, 13
  96. 96. 4. Apple struladetill detMonday, May 20, 13
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  110. 110. 5. FramtidsreceptetMonday, May 20, 13
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  112. 112. DesignInnovationAuthentiskMonday, May 20, 13
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  119. 119. Ni behöver göra merav allt överallt!Monday, May 20, 13
  120. 120. DesignInnovationAuthenticityDet är här ertföretag växerMonday, May 20, 13
  121. 121. Formel?Monday, May 20, 13
  122. 122. Monday, May 20, 13
  123. 123. Formel!Monday, May 20, 13
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  127. 127. Lycka till!Monday, May 20, 13

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