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© 2018 Roland Frasier
“How To Use Data To Find Your Perfect
Prospect At Just The Right Time + Create The
Perfect Data-Driv...
What Data Points Do You
Know About Me From The
Story You Just Heard?
© 2018 Closing Table Mastermind
Data Points From The Story
Age 50
Married
Child (New Graduate)
Location
Homeowner
Business Owner
Home Prices © 2018 Closi...
What Triggers Did You
Discover In The Story That
Help You Market To Me?
© 2018 Closing Table Mastermind
Demographic Triggers…
Age 50
Married
Child (New Graduate)
Location
Homeowner
Business Owner
Home Prices © 2018 Closing Ta...
Life Event Triggers…
New (Exotic) Cars
Bought / Own Horse
Father Died
Artist / Art Lover
Going To Ivy League
Private Air T...
Where Can You Find Data
To Use In Your Life Event
Trigger Marketing?
© 2018 Closing Table Mastermind
Data Sources
Facebook Overlays
3rd Party Aggregators
Luxury Companies
Mailing Lists
Custom Research
NextMark.com
© 2018 Cl...
How Do You Follow-Up?
Can You List 7 Different
Media To For Follow-Up?
© 2018 Closing Table Mastermind
Info + 7 Follow-Up Channels
Ad = What’s It Worth?
Messenger For CMA
Enter Address
Email For Delivery
Phone For Text When
R...
Sample Data-Driven
Marketing Campaign
© 2018 Closing Table Mastermind
Data Driven Marketing...
STEP 1: Acquire (or Target) data: e.g. list of modern
art collectors > Lists/FB/Google Targeting
...
Data Driven Marketing...
STEP 4: Use geocoding to target art collector IP
addresses (accurate w/in 4-meter radius of home ...
Data Driven Marketing...
STEP 6: Create a Custom Audience for Google +
Facebook Using Phone #’s or Email Addresses >
FB/Go...
Data Driven Marketing...
STEP 8: Launch direct-mail campaign to street
addresses of targeted homes. Campaign touts
propert...
How To Follow-Up Without
Being Boring?
© 2018 Closing Table Mastermind
© 2018 Closing Table Mastermind
© Closing Table Mastermind
Message Me For Slides @
Facebook.com/RolandFrasierPage
Labcoat Live 2018
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Real Estate Marketing Ideas For Brokers, Agents + Investors

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Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California

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Real Estate Marketing Ideas For Brokers, Agents + Investors

  1. 1. © 2018 Roland Frasier “How To Use Data To Find Your Perfect Prospect At Just The Right Time + Create The Perfect Data-Driven Marketing Campaign” Labcoat Live 2018
  2. 2. What Data Points Do You Know About Me From The Story You Just Heard? © 2018 Closing Table Mastermind
  3. 3. Data Points From The Story Age 50 Married Child (New Graduate) Location Homeowner Business Owner Home Prices © 2018 Closing Table Mastermind Artist / Art Lover Horses New Exotic Car Father Died Going To Ivy League Private Air Travel 15 Years In Home
  4. 4. What Triggers Did You Discover In The Story That Help You Market To Me? © 2018 Closing Table Mastermind
  5. 5. Demographic Triggers… Age 50 Married Child (New Graduate) Location Homeowner Business Owner Home Prices © 2018 Closing Table Mastermind Approach Retirement Newlywed / Divorce Pregnant / Newborn Housing Trends Out of State / Vacant Relocate In Area Cash Out
  6. 6. Life Event Triggers… New (Exotic) Cars Bought / Own Horse Father Died Artist / Art Lover Going To Ivy League Private Air Travel 15 Years In Home© 2018 Closing Table Mastermind More Garages? Ranch Property? Probate Sale? More Wall Space? Empty Nest Downsize? Area Offering FBOs Something New?
  7. 7. Where Can You Find Data To Use In Your Life Event Trigger Marketing? © 2018 Closing Table Mastermind
  8. 8. Data Sources Facebook Overlays 3rd Party Aggregators Luxury Companies Mailing Lists Custom Research NextMark.com © 2018 Closing Table Mastermind WealthX.com SuccessorData.com AllTheLeads.com ExactData.com TriggerDirect.com REWW.com
  9. 9. How Do You Follow-Up? Can You List 7 Different Media To For Follow-Up? © 2018 Closing Table Mastermind
  10. 10. Info + 7 Follow-Up Channels Ad = What’s It Worth? Messenger For CMA Enter Address Email For Delivery Phone For Text When Ready © 2018 Closing Table Mastermind Ads > Remarket Pixel FBM > ManyChat Email > CRM SMS > Skipio RVM > Skipio Live Phone Call > You! Direct Mail > Mailhouse
  11. 11. Sample Data-Driven Marketing Campaign © 2018 Closing Table Mastermind
  12. 12. Data Driven Marketing... STEP 1: Acquire (or Target) data: e.g. list of modern art collectors > Lists/FB/Google Targeting STEP 2: Analysis shows correlation between modern art collectors and contemporary style homes STEP 3: Layer over age, income, hobbies and other narrowing data to further qualify prospects > FB © 2018 Closing Table Mastermind
  13. 13. Data Driven Marketing... STEP 4: Use geocoding to target art collector IP addresses (accurate w/in 4-meter radius of home > Lander.GeoCommerce.com STEP 5: Deliver online ads featuring contemporary homes for sale to the IP addresses. Agent tracks how many targets engage with the ads > FB/Google © 2018 Closing Table Mastermind
  14. 14. Data Driven Marketing... STEP 6: Create a Custom Audience for Google + Facebook Using Phone #’s or Email Addresses > FB/Google STEP 7: Deliver online ads featuring contemporary homes for sale to the Custom Audience. Automated follow-up with targets who engage with the ads > FB/Google/ManyChat/CRM © 2018 Closing Table Mastermind
  15. 15. Data Driven Marketing... STEP 8: Launch direct-mail campaign to street addresses of targeted homes. Campaign touts properties recently sold by the agent > Mail House STEP 9: Follow-up continually using SPADES 6x6 Multi-Touch Follow-Up Campaign Matrix © 2018 Closing Table Mastermind
  16. 16. How To Follow-Up Without Being Boring? © 2018 Closing Table Mastermind
  17. 17. © 2018 Closing Table Mastermind
  18. 18. © Closing Table Mastermind Message Me For Slides @ Facebook.com/RolandFrasierPage Labcoat Live 2018

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