Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California

1. © 2018 Roland Frasier
“How To Use Data To Find Your Perfect
Prospect At Just The Right Time + Create The
Perfect Data-Driven Marketing Campaign”
Labcoat Live 2018

2. What Data Points Do You
Know About Me From The
Story You Just Heard?
© 2018 Closing Table Mastermind

3. Data Points From The Story
Age 50
Married
Child (New Graduate)
Location
Homeowner
Business Owner
Home Prices © 2018 Closing Table Mastermind
Artist / Art Lover
Horses
New Exotic Car
Father Died
Going To Ivy League
Private Air Travel
15 Years In Home

4. What Triggers Did You
Discover In The Story That
Help You Market To Me?
© 2018 Closing Table Mastermind

5. Demographic Triggers…
Age 50
Married
Child (New Graduate)
Location
Homeowner
Business Owner
Home Prices © 2018 Closing Table Mastermind
Approach Retirement
Newlywed / Divorce
Pregnant / Newborn
Housing Trends
Out of State / Vacant
Relocate In Area
Cash Out

6. Life Event Triggers…
New (Exotic) Cars
Bought / Own Horse
Father Died
Artist / Art Lover
Going To Ivy League
Private Air Travel
15 Years In Home© 2018 Closing Table Mastermind
More Garages?
Ranch Property?
Probate Sale?
More Wall Space?
Empty Nest Downsize?
Area Offering FBOs
Something New?

7. Where Can You Find Data
To Use In Your Life Event
Trigger Marketing?
© 2018 Closing Table Mastermind

8. Data Sources
Facebook Overlays
3rd Party Aggregators
Luxury Companies
Mailing Lists
Custom Research
NextMark.com
© 2018 Closing Table Mastermind
WealthX.com
SuccessorData.com
AllTheLeads.com
ExactData.com
TriggerDirect.com
REWW.com

9. How Do You Follow-Up?
Can You List 7 Different
Media To For Follow-Up?
© 2018 Closing Table Mastermind

10. Info + 7 Follow-Up Channels
Ad = What’s It Worth?
Messenger For CMA
Enter Address
Email For Delivery
Phone For Text When
Ready
© 2018 Closing Table Mastermind
Ads > Remarket Pixel
FBM > ManyChat
Email > CRM
SMS > Skipio
RVM > Skipio
Live Phone Call > You!
Direct Mail > Mailhouse

11. Sample Data-Driven
Marketing Campaign
© 2018 Closing Table Mastermind

12. Data Driven Marketing...
STEP 1: Acquire (or Target) data: e.g. list of modern
art collectors > Lists/FB/Google Targeting
STEP 2: Analysis shows correlation between modern
art collectors and contemporary style homes
STEP 3: Layer over age, income, hobbies and other
narrowing data to further qualify prospects > FB
© 2018 Closing Table Mastermind

13. Data Driven Marketing...
STEP 4: Use geocoding to target art collector IP
addresses (accurate w/in 4-meter radius of home >
Lander.GeoCommerce.com
STEP 5: Deliver online ads featuring contemporary
homes for sale to the IP addresses. Agent tracks how
many targets engage with the ads > FB/Google
© 2018 Closing Table Mastermind

14. Data Driven Marketing...
STEP 6: Create a Custom Audience for Google +
Facebook Using Phone #’s or Email Addresses >
FB/Google
STEP 7: Deliver online ads featuring contemporary
homes for sale to the Custom Audience. Automated
follow-up with targets who engage with the ads >
FB/Google/ManyChat/CRM
© 2018 Closing Table Mastermind

15. Data Driven Marketing...
STEP 8: Launch direct-mail campaign to street
addresses of targeted homes. Campaign touts
properties recently sold by the agent > Mail House
STEP 9: Follow-up continually using SPADES 6x6
Multi-Touch Follow-Up Campaign Matrix
© 2018 Closing Table Mastermind

16. How To Follow-Up Without
Being Boring?
© 2018 Closing Table Mastermind

17. © 2018 Closing Table Mastermind

18. © Closing Table Mastermind
Message Me For Slides @
Facebook.com/RolandFrasierPage
Labcoat Live 2018