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Time love intent - Mike Madden - Adobe Summit 2019 - Marketo


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Time, love and intent data - a killer recipe for demand generation

The big question for marketers is how to solve the "when.” When are my prospects ready to buy my product? When are my target accounts considering a competitor’s solution instead of mine? When is a customer looking at my competitors? After months of rigorous development, Marketo has solved the intent data challenge - how to marry the “when” with the “what” to form a single, actionable data point. Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.

Learn how to:

- Build a lean, highly-effective intent data engine
- Leverage intent data for timely and relevant sales outbound plays
- Boost engagement rates across email, digital and social by adding a single data point

Published in: Marketing
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