10 Ways to Grow Your Email List: He Said, She Said

© 2018 iContact LLC. All Rights Reserved.2
PRESENTERS

© 2018 iContact LLC. All Rights Reserved.
Andrew Pearson:
Vice President
of Sales and Marketing
3
Andrew inspires iContact’s sales & marketing department, or as he calls it, a tight-knit “unicorn team” of 20
talented employees brimming with innovation, friendship, and shared goals.
Andrew is an experienced tech executive with a demonstrated history of building innovative software
companies. He was previously CMO at Windsor Circle, an ecommerce focused email software company,
and is a recognized leader in digital marketing and data-driven automation strategies.

Lauren Harold:
Manager of
Strategic Services
4
Lauren combines her love for marketing and extensive experience in account management to help
iContact's customers create comprehensive, effective email marketing campaigns that increase
engagement, ROI, and overall conversions. Strategic Services empowers our clients with our tools,
recommendations, and best practices to optimize their email efforts and deliver results.

86% of business professionals prefer to use email when
communicating for business purposes.
Here are 10 simple ways you can grow your
business by growing your list

DON’T JUST BUY A LIST
6
1

7
Purchased lists are usually much older than your house list, meaning:
• 20%+ will likely hard bounce
• Another 20% will no longer work at the company
• The remaining 60% are expensive, risky, and not
necessarily a good fit for your business.

8
• Laws like CAN-SPAM, CASL, GDPR can make
it costly to send “spam” emails
• ISPs: Danger of emailing purchased lists is that
low engagement metrics can get you blacklisted as a
spammer by inbox service providers, such as Gmail,
Yahoo, Outlook, etc.

9
Buy the list OR…
Use a tool like Zoominfo,
Data.com, Builtwith to get lists of
COMPANIES that are perfect target
market

10
Connect Personally…
Have your reps use LinkedIn Sales
Navigator to connect with the right person
at each company

11
Start a conversation...
Send them a link to a piece of gated
content: “I thought you’d get a lot out of
reading this guide”
The link is to a gated landing page that
has an opt-in consent

CONSIDER A DEDICATED PAID PARTNERSHIP
12
2

CONSIDER A DEDICATED PAID PARTNERSHIP
13
Either have an Ad or Content within a sponsor’s
newsletter, or have them
send your email to their list.
• Content offers are best
• Make sure it is relevant to the audience
• Include opt-in consent on your
landing page
• Have an automated email nurture program

WHY NOT JUST ASK?
14
3
Trade Show
• WiFi-enabled tablet with you to capture
guests’ email addresses using your online
sign-up form
• Require sign ups to get swag
• Ask to connect with them on LinkedIn

WHY NOT JUST ASK?
15
Other Tips & Tricks
• If your target audience attends a conference, but you can’t go, tweet or advertise using the
#hashtag of the conference
• Find another company who is exhibiting, and supply them with your marketing materials in
exchange for a revenue share on leads

WHY NOT JUST ASK?
16
Inbound Calls
• Ask if you can send them a follow-up email
after your conversation, include link to
newsletter sign up or content LP

WHY NOT JUST ASK?
17
Business cards? Met at Happy Hour? Follow up w/ personal email, include link
to a piece of content most relevant to them.

HAVING COOL CONTENT ISN’T ENOUGH
18
4
• Use a gift or reward
• Highlight on the home page
• Use a pop-up modal to encourage visitors
to certain pages to download it

RUNNING PAID ADS
19
5
Run a Facebook Ad Run an Ad on LinkedIn Run a Google Search
Campaign

RUNNING PAID ADS
20
Must Dos in Google Adwords:
• Geo-location
• Exclude the “content network”
• Super specific with your keywords – what would your audience search for?
• Use exact-match as much as possible
• Start w/ bids that get you 3rd or 4th position
• Make sure your landing page has relevant words and is designed for conversion
• Don’t try to collect too much on your form
• Make sure you have opt-in consent

RUNNING PAID ADS
21
Opt-In Consent Forms
Good ExampleBad Example

RUNNING PAID ADS
22
PRO TIP
• Create a two-step landing page process that also includes a tagged “thank you” page URL will
help you accurately track conversions in Google Analytics.

TRY FREE SOCIAL MEDIA GIMMICKS
23
6
• Facebook form
• Contest or sweepstakes
• Valuable prize
• Consistent with your brand/mission
• Continue conversation after the contest ends

RESEARCH-BASED MARKETING, ANYONE?
24
7
• Advertise survey on relevant industry
websites
• Good-as-cash-voucher for
merchandise, the chance to win a
prize
• Completion: Opt in to email list for
access to results

GIVE PUBLIC RELATIONS A CHANCE
25
8
Do NOT spam reporters and
editors with your press release.
Press and major news sites trust
media distribution platforms, like
PRWeb, so use them.
But use them well to boost SEO
and the reach of your audience
outside of your current list
members.

WHAT ABOUT WEBINARS?
26
9
Host a Co-Branded Webinar

YOUR EMAILS & WEBSITE NEED LOVE TOO
27
10
• Referrals Campaign
• Forward to a Friend
• Social Share Buttons
• Website Pop Up Form
• Exit Intent Form

AND ONE TO GROW ON…
28
11
Reminder: Leverage Holiday Marketing – Early!
www.iContact.com/Holiday-HQ

Q&A

T H A N K Y O U !

10 Ways to Grow Your Email List: He Said, She Said

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 10 Ways to Grow Your Email List: He Said, She Said

Similar to 10 Ways to Grow Your Email List: He Said, She Said (20)

More from iContact

More from iContact (20)

Recently uploaded

Recently uploaded (20)

10 Ways to Grow Your Email List: He Said, She Said

Editor's Notes