This is the 2019 Namescon keynote by Paul Nicks, V.P. of GoDaddy’s Aftermarket. This year the data focuses on acquiring domains that have a better chance of selling on the aftermarket. The presentation releases a plethora of data around what sold last year, 2018, on the GoDaddy domain aftermarket. Some data include highlights what the global market looks like for domain sales, what the average sales price for a domain name is by region, and what TLDs (Top Level Domains, e.g. .com, .net, .org) sold and how they performed vs. last year.
This presentation additionally explains what characteristics in a domain provided the best sales velocity last year. This includes datalike the number of characters in a domain and how it impacts the domain’s sales velocity and the average purchase price vs. the average sales price on these particular domains. Using this data coupled with an example of a typical domain investor, there is a hypothesis of the average time it will take someone using these best practices to see a return on investment.