With nearly half of business users pulling content out of their Enterprise Content Management system, all but a tiny slice of business processes email or paper-based, and content that helps you drive revenue scattered all over the place; by any measure ECM is a failure. The good news is that content matters more than ever, to help teams collaborate, streamline process, and power mobile computing. Here are 6 things you can do to get started, safely, with mobile and cloud content.

1. Hope is Not a Strategy:
Mobile and Cloud
Roger Bottum, VP Marketing

2. The Bad News:
ECM is Not
Working

3. %

4. Content Leaking from ECM
Users Admitting to Taking Customer-Sensitive
Content out of ECM
Yes
45%
No
55%
4
Source: CrypttZone

5. %

6. Vast Majority Business Processes
Manual, Paper
Automated
13%
Manual
87%
6
Source: AIIM

7. %

8. Orphan Content
Not Related to Business System
CRM Sales Content not in CRM
9%
Somewhere
91%
8
Source: SpringCM

10. Average Number of Devices Used
3.2
Devices
10
Source: SpringCM

11. The Good News:
Content Matters
More than Ever

12. Content Matters To Today’s Critical Business
Investments
• Team collaboration
• Competitive differentiation
• Business agility
• Streamlining content-intensive processes
• Making marketing and sales more effective
Content plays a critical role at every level of the business.

13. Content Matters To New, High-profile Investments
• In mobile, content matters
• In social, content matters
• In cloud, content matter
Content is the make or break for these investments.

14. Tip 1: Start With What You Know
• You know governance
14

15. Tip 2: Ask business what they’re doing

16. Tip 3: Make it Easy for the Business
• Seduce, don’t just coerce
– (remember the 45%)
• They’re just trying to get their work done
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17. Tip 4: Manage Content Across Where Its Going
Who can have what content on which devices
By Role By Document By Device
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18. Tip 5 : Know How To Get Content Back
• When (not if) • From
– Devices are lost – Company-owned
– Employees are – BYOD
terminated – Home computers
– Contractors and
agencies finish their
projects
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19. Tip 5: Review Permissions Across Devices
Content Everywhere Demands Review of Who Can do What
Paper in drawer
vs.
Central repositories
vs.
Content everywhere

20. Tip 6: Look for/implement 3rd party
accreditation
SSAE 16 SOC 2
• Core application • Based on SysTrust
• Infrastructure • Privacy
• Data protection • Confidentiality
• Disaster Recovery • Security
• Security Controls • Availability
• Security Management • Integrity
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21. It’s Happening, so Get Started Now
1. Build your organization’s experience and skills in
evaluating and deploying
2. Use the technology yourself
3. Read AIIM “Systems of Engagement and the Future of
Enterprise IT”
4. Find out where business users using personal cloud
today
5. Pick projects and try it out
– Cross-departmental collaboration or process
– Collaboration or process with customers or partners
– Existing cloud applications like salesforce
6. Get hand-on
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