What's Next in Mobile Banking? 2016
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Founder, Kathleen Craig, presented What's Next in Mobile Banking the Illinois Bankers Association Women in Banking conference. From what is coming in the future, to #FinTech disrupters to great first steps, it was a fun and informative session.
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What's Next in Mobile Banking? 2016
- 1. htmobileapps.com What's Next in Mobile Banking? Kathleen Craig, HT Mobile Apps Kathleen@htmobileapps.com
- 3. Mobile Banking Mobile Payments Mobile POS Mobile Incentives Domain Area Functionality General Accout Access & Manage Alerts App WAP SMS Transfer M2M M2U Mobile Deposit Capture Tradtional Bill Pay via Mobile NFC Bill to Mobile Carrier Device Payment Card Swipe Loyalty Rewards Discount PresentmentP2P LANDSCAPE 3
- 4. ADOPTION 84% oftheUSadultpopulationnowhasamobilephone 71% 39% 52% *As of 2015 Federal Reserve Report 66 ofthosehaveasmartphone of smartphoneusershaveusedmobilebanking Upfrom33%2013,29%2012 ofthosehaveusedmobilebanking
- 5. VENDORS Third Party Vendors Core Vendors Payment VendorsBoutique Vendors 4
- 6. #FINTECH : CHANGE IS COMING 5
- 7. EVOLUTION - TODAY Top 3 Most Common Mobile Banking Uses Can you guess what they are? 7
- 8. EVOLUTION - TODAY Top 3 Most Common Mobile Banking Uses 94% 61% 57% CheckBalances&RecentTransactions MakeTransfers(Internal) UseAlerts 8 *As of 2015 Federal Reserve Report
- 9. EVOLUTION - TODAY Mobile Deposits 9
- 10. EVOLUTION - EMERGING Mobile Payments Estimated to grow 210% in 2016 10
- 11. EVOLUTION - EMERGING What is coming? To know what is coming we cannot just look at our industry, we must look to how they are using their phones. 11
- 12. EVOLUTION - EMERGING How people are using their phones today 12
- 13. EVOLUTION - EMERGING What are the most innovating FI's and FinTech Companies doing with their mobile experience based on this information? 13
- 14. Mobile Only Enrollment Passwords Only When Needed Mobile Only Charters TouchID WHAT IS OUT THERE? Remove Friction 14
- 15. WHAT IS OUT THERE They are simplifying 15
- 16. WHAT IS OUT THERE? They are incorporating best practices from retailers 16
- 17. WHAT IS BEING TESTED? Voice recognitionFacial recognition -Selfie Pay Easy ATMs 17 Chatbots
- 18. TODAY Not all of us have limitless budgets and we are bound by our core providers... so what can we do? 18
- 19. Know Your Bank & Your Market Know Your Numbers Know & Push Your Vendors Create A Roadmap Make It Easy Market Features You Do Have TODAY 19
- 20. WHERE TO START Support the vendors that support you! Invest in #FinTech Go to Exhibit Hall, take demos, seek out innovators who are not going around you but coming to you. • Support accelerators • Start a small fund • Be a Beta Site
- 21. CLOSING Gift card drawing FREE SAMPLES 20
- 22. STAY INFORMED IBA Webinars & Magazines ABA Webinars & Magazines American Banker Financial Brand GonzoBanker LinkedIn Group & Thought Leaders 21