case study

2.  India’s largest privately owned business group.
 Founder :Jamsedji Tata.
 Sixth largest steel maker in the world.
 There revenue was equivalent to 3.2% of India's GDP.
 Recently acquired JAGUAR and LAND ROVER .
 57th among top 100 brands in the world .
 Tata brand name and functioned as a group management company.

3.  TATA POWER COMPANY( tpc ) started in 1919 belongs to
tata groups .
 Founder :Jamsedji Tata.
 Vice president of human resources of tata company is
Dr.Gobind Bagasingh.
 Headquarters was in Mumbai and employed 3430
people.
 Revenue : Rs44.73 billion.
 Working areas: electronic equipment, broadband
services, project consultancy ,power segment .
.
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4. Sustainability is the capacity to endure.
Sustainability is the potential for long - term
maintenance of well being, which has ecological,
political, and cultural dimensions.
Sustainability

5. Power generation was a source of pollution and waste generation.
Carbon emission had a direct impact on Ecology.
Working with International Agencies: American Electric Power
and Vattenfall on their 3C’s (Combat Climate Change) Global
Initiative to take care of externalities of power generation.
Association of BNHS and TPC for creation of baseline data and
protocol for project site of TPC in Bhuj (Kucch, Gujrat)
Sustainability issues of TPC

6.  Highest growth opportunities for private players .
 Power sector was dominated by government.
 Power supply rate of growth needed more than 10% annually.
 TPC planning to increase 10000MW over next five years.
 Maithon power limited was joint venture between tata power
and damodar valley corporation .
 The project was comprised of 2 generating units containing
1200 acres.
 Majority of these lands belonged to local communities,
agriculture land and homes.
 Cooperation of local communities is needed.
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7.  Stakeholders of the company are share holders ,customer and
community.
 Strategic planning was focused on real needs of communities.
 They have taken fields like education ,health, environment .
 Encourages the management.
 Identification of the key community is the problem.
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8. *
•The company were divide into 6 thrust areas.
•Identification of key communities in hydro area.
•Identification of issues for assessing CSR
activity.
•Difficulty in CSR implementation.
•Resettlement of local communities.
•Volunteering policy

9.  TPC signed and MOU with NGO (psi) .
 Provides monetary support and man power .
 PSI’s aids awareness program.
 Psi ngo dependent upon government as well corporate.
 In 2009 project ( connect) to educated truck drivers .
 Tpc signed MOU an NGO called REACHA .
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10.  Increased revenue by 45 per in 2007-2008 year.
 Company grew acquired land and increase production .
 Balance between business and social cause .
 Sustainable development combined priorities into one goal.
 Incorporate the interest of stakeholders .
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