A brief set of ideas on developing innovative ecosystem for entrepreneurship in Tamil Nadu. Inspired by #makeinIndia. The front logo features the Tamil Nadu Government's Global Investors Meet 15-16.

1. Tamil Nadu
Innovative-Entrepreneurial Eco-system
Challenges | Feasible Solutions
Praveen Kumar

2. Major Areas of focus
Innovative
EcosystemEnergy
Urban – Infra
Solid waste
mgmt
Innovative
EcosystemEnergy
Urban – Infra
Solid waste
mgmt

3. Energy Sector
• TN govt has signed a pact with Adani group for a 657 MW plant. Still, several
other small measures, that could bring a huge impact can be carried out. This is
done on a large scale, but has enormous benefits when it is localized.
The unit price quoted in TN is Rs.7.1, whereas the unit price quoted by the same
group in Madhya Pradesh is Rs.6.04. This is because of the land accusation cost is
high in TN. Experts say that this brings INR 7.76 Cr loss/day on a comparative
basis.
• Only 60% of the power produced from the power plants is utilized effectively.
The greatest loss is the transmission loss that accounts for 32% of the total
power loss through the transmission lines. If every home is equipped with a
small power unit within itself, not only the overall power requirement, but, the
transmission losses will also come down.
• TN govt has signed a pact with Adani group for a 657 MW plant. Still, several
other small measures, that could bring a huge impact can be carried out. This is
done on a large scale, but has enormous benefits when it is localized.
The unit price quoted in TN is Rs.7.1, whereas the unit price quoted by the same
group in Madhya Pradesh is Rs.6.04. This is because of the land accusation cost is
high in TN. Experts say that this brings INR 7.76 Cr loss/day on a comparative
basis.
• Only 60% of the power produced from the power plants is utilized effectively.
The greatest loss is the transmission loss that accounts for 32% of the total
power loss through the transmission lines. If every home is equipped with a
small power unit within itself, not only the overall power requirement, but, the
transmission losses will also come down.

4. Rooftop Solar Plants
Month Radiation incident on an
Equator-pointed tilted
surface (kWh/m2/day)
March (Highest) 6.76
November (Lowest) 4.35
Cumulative annual
average
5.35
Source: NASA Atmospheric Science Data Center
Installing a 1 kW rooftop solar panel
will cost around INR 1.2 to 1.4 lk. But
the central govt is giving a subsidy of
INR 30,000 and the state govt is
providing INR 20,000. So, the overall
cost comes down by INR 50,000.
Government has to spend a huge
amount in the form of land
accusation, power grid development
etc.
When the power system is localized
in the form of rooftop panels, the
land, infra, power grid required can
be brought down to ground level.
Source: NASA Atmospheric Science Data Center
Installing a 1 kW rooftop solar panel
will cost around INR 1.2 to 1.4 lk. But
the central govt is giving a subsidy of
INR 30,000 and the state govt is
providing INR 20,000. So, the overall
cost comes down by INR 50,000.
Government has to spend a huge
amount in the form of land
accusation, power grid development
etc.
When the power system is localized
in the form of rooftop panels, the
land, infra, power grid required can
be brought down to ground level.
Rooftop Solar panel Diesel Generator
Rs. 4.5-5 / kWh Rs. 18/kWh
Energy cost stays almost
fixed for the next 25
years
Cost fluctuates with
petroleum price!

5. Stop the free electrical utilities! Right now!
• TN govt has allotted INR 3370 Cr for free supply of mixer, grinder and fans to 1.5 Cr
people. Instead, govt can subsidize installation of solar panels to reduce the load on the
power grid. (INR 3370 Cr - with no idea about the power source).
The central govt has a ministry under the name ‘New and renewable energy’ which is
striving hard to generate awareness about the same.
A similar board must be generated in Tamil Nadu, that must include the members from
NGO’s working on Green and renewable energy.
It must be mandatory for residential constructions whose (worth>10 lks) and commercial
buildings (worth>40 lks) to install a 1 kWh and 5-10 kWh rooftop solar plants,
respectively. With an excess 20k subsidy from the state, the price for solar plant must not
exceed INR 30,000 for residencies.
The board must run a training program on ‘Production - Installation - Maintenance -
Repair of Solar panels’ in association with SIDCO. This will be a source for a major
employment in the upcoming years. This area has a great scope for entrepreneurship.
• TN govt has allotted INR 3370 Cr for free supply of mixer, grinder and fans to 1.5 Cr
people. Instead, govt can subsidize installation of solar panels to reduce the load on the
power grid. (INR 3370 Cr - with no idea about the power source).
The central govt has a ministry under the name ‘New and renewable energy’ which is
striving hard to generate awareness about the same.
A similar board must be generated in Tamil Nadu, that must include the members from
NGO’s working on Green and renewable energy.
It must be mandatory for residential constructions whose (worth>10 lks) and commercial
buildings (worth>40 lks) to install a 1 kWh and 5-10 kWh rooftop solar plants,
respectively. With an excess 20k subsidy from the state, the price for solar plant must not
exceed INR 30,000 for residencies.
The board must run a training program on ‘Production - Installation - Maintenance -
Repair of Solar panels’ in association with SIDCO. This will be a source for a major
employment in the upcoming years. This area has a great scope for entrepreneurship.

6. Solid Waste Management – An Innovative Business Model
It is estimated that India is generating 0.3 to 0.4 million MT of organic/recyclable
waste Per day, and 88% of the total disease burden is due to lack of clean water, and
improper solid waste management.
Mr. Srinivasan, an NGO from Vellore has designed an excellent model to manage the
waste. He calls the program itself as ‘Garbage to Gold’. This article was featured in
several magazines and shows. He turned ‘garbage disposal’ into a successful ‘business
model’.
He calls this program as ‘ZWM-Zero Waste
Management’. He had implemented this
program at a village in Vellore.
Visit www.indiangreenservice.org for
more insights about this project and
innovations.
To the right, Mr. Srinivasan with Aamir
Khan in the popular social awareness
show – Sathyameva Jeyathe
He calls this program as ‘ZWM-Zero Waste
Management’. He had implemented this
program at a village in Vellore.
Visit www.indiangreenservice.org for
more insights about this project and
innovations.
To the right, Mr. Srinivasan with Aamir
Khan in the popular social awareness
show – Sathyameva Jeyathe

7. How is Garbage disposal a ‘Business’?
So, how does it turns to be a business model, and in what way it is going to lay an innovative
Ecosystem in TN? Here’s a pictorial rep of the process Business! (It’s no more just a process).
Organic waste collected
within 12 hrs
50% resources are cattle food Bio-Gas Production
Pictures originally correspond to Indian Green Service© Vellore
Vermi cast Production
30,000 earthworms
from one cast
Cattle non-eatables in
Composite beds
Finally, Manure from the
composite beds
Pictures originally correspond to Indian Green Service© Vellore

8. So, What’s new in this model?
This may sound so easy, and you can all say that this seems to be traditional model.
Nothing is new here?
It’s all about an NGO-Entrepreneurship strategy. It’s all about a ‘Social-Service Business’. He’s
now a portrayed hero of Vellore, but least known personality of TN.
The future of business lies on the core of Energy and Urban Infra. This project is a source of
energy (Bio-gas), and a self sustaining Urban Infrastructure maintainer. Also, there is a huge
market for Organic foods industry in India, and this project supports it with organic manure.
So, One project – 3 Feasible solutions – A great business idea !
This project, requires a lot of resource from the municipalities and corporations. Apart from
them, the greatest responsibility lies with ‘us – the people of TN’, in order to segregate
degradable and non-degradable garbage.
Cleanliness starts at home, indeed.
This may sound so easy, and you can all say that this seems to be traditional model.
Nothing is new here?
It’s all about an NGO-Entrepreneurship strategy. It’s all about a ‘Social-Service Business’. He’s
now a portrayed hero of Vellore, but least known personality of TN.
The future of business lies on the core of Energy and Urban Infra. This project is a source of
energy (Bio-gas), and a self sustaining Urban Infrastructure maintainer. Also, there is a huge
market for Organic foods industry in India, and this project supports it with organic manure.
So, One project – 3 Feasible solutions – A great business idea !
This project, requires a lot of resource from the municipalities and corporations. Apart from
them, the greatest responsibility lies with ‘us – the people of TN’, in order to segregate
degradable and non-degradable garbage.
Cleanliness starts at home, indeed.

9. Threat from Telangana
Now Telangana is a new state, and it is striving hard to attract global investments. That’s why it
managed to convince Google to have their headquarters, and the largest office in India at
Hyderabad.
The world’s second most Innovative company Xiaomi, manufacturer of electronics, has built its
production unit there.
These investments must have been attracted by TN, but the single-window system and instant
approval for business units makes the other states more attractive for global trade.
TN govt must stay alarmed about this situation, and try to attract more investments.
A campaign similar to #MakeinIndia must be initiated as #MakeinTN. More the global
investments, more the amount of export, and hence inflation will strictly be under control.
Now Telangana is a new state, and it is striving hard to attract global investments. That’s why it
managed to convince Google to have their headquarters, and the largest office in India at
Hyderabad.
The world’s second most Innovative company Xiaomi, manufacturer of electronics, has built its
production unit there.
These investments must have been attracted by TN, but the single-window system and instant
approval for business units makes the other states more attractive for global trade.
TN govt must stay alarmed about this situation, and try to attract more investments.
A campaign similar to #MakeinIndia must be initiated as #MakeinTN. More the global
investments, more the amount of export, and hence inflation will strictly be under control.

10. Is it all the government’s responsibility?
So, it’s all TN government’s responsibility to frame the ecosystem for start-ups? A big NOOO!
1/5th of the responsibility lies with the young entrepreneurs.
The Business around the world is changing:
World’s largest transportation company, UBER, which is valued at $50 bn USD, doesn’t even
own a single cab.
World’s largest marketplace, ALIBABA, doesn’t own a single inventory.
World’s largest accommodation provider, AIRBNB, doesn’t own a single real estate/property.
If a food made of ‘negative’ nutritional value and pure cholesterol (Pizza) can be made
popular around the world by western countries, why can’t our traditional foods do the same?
Do you still think ‘rice’ is consumed by upper and middle class people, and traditional foods
like , are for lower class people? No, you are still in 20th century.
So, it’s all TN government’s responsibility to frame the ecosystem for start-ups? A big NOOO!
1/5th of the responsibility lies with the young entrepreneurs.
The Business around the world is changing:
World’s largest transportation company, UBER, which is valued at $50 bn USD, doesn’t even
own a single cab.
World’s largest marketplace, ALIBABA, doesn’t own a single inventory.
World’s largest accommodation provider, AIRBNB, doesn’t own a single real estate/property.
If a food made of ‘negative’ nutritional value and pure cholesterol (Pizza) can be made
popular around the world by western countries, why can’t our traditional foods do the same?
Do you still think ‘rice’ is consumed by upper and middle class people, and traditional foods
like , are for lower class people? No, you are still in 20th century.

11. Is it all the government’s responsibility?
One kg rice cost rs 40/kg, but look down!
Horse gram, obviously as the name says, once the staple food of horses, is now 250
bucks/450 gms under the name ORGANIC Food. We all know that its market price will be
around 55/kg (which is still costlier than rice). Why should a foreign company act as a
middleman between an Indian farmer and an Indian customer?

12. Predict your business and ensure CSR
TechSci Research is a market analysis and forecasting company. It took several businesses for
study, and do you know which one got the highest CAGR (Computed Average Growth Rate)?
It’s the Indian Organic and herbal foods industry, with a growth rate of 21% by 2020 alone.
Several start-ups are evolving in TN to make this segment as e-commerce! This is how you
should lay the foundation for your business. Hope you can connect this with ZWM model.
Just before planning to be an entrepreneur, don’t just evaluate the present demand, but have
a longer vision of ‘Where my company will be after 5 years?’. Look every product with a
commercial mindset. Think about how a product can be sold with some value-addition.
It’s false that you need to spend a lot of time and energy to innovate.
Ensure CSR (Corporate Social Responsibility)
Hon’be APJ Sir passed away! We all paid tribute to him in a great way! FB flooded with his
sayings and pics. No words to say, Whatsapp DP experienced the same. WAIT! Is this going to
bring a change? A real maturity is paying off by planting a tree in his name. If trees give us Wi-
Fi, we would all crazily pant them. After all they give Oxygen to breath. Don’t let this ignorance
grow. The Central government insists to spend 2% of a company’s profit to ensure CSR.
TechSci Research is a market analysis and forecasting company. It took several businesses for
study, and do you know which one got the highest CAGR (Computed Average Growth Rate)?
It’s the Indian Organic and herbal foods industry, with a growth rate of 21% by 2020 alone.
Several start-ups are evolving in TN to make this segment as e-commerce! This is how you
should lay the foundation for your business. Hope you can connect this with ZWM model.
Just before planning to be an entrepreneur, don’t just evaluate the present demand, but have
a longer vision of ‘Where my company will be after 5 years?’. Look every product with a
commercial mindset. Think about how a product can be sold with some value-addition.
It’s false that you need to spend a lot of time and energy to innovate.
Ensure CSR (Corporate Social Responsibility)
Hon’be APJ Sir passed away! We all paid tribute to him in a great way! FB flooded with his
sayings and pics. No words to say, Whatsapp DP experienced the same. WAIT! Is this going to
bring a change? A real maturity is paying off by planting a tree in his name. If trees give us Wi-
Fi, we would all crazily pant them. After all they give Oxygen to breath. Don’t let this ignorance
grow. The Central government insists to spend 2% of a company’s profit to ensure CSR.

13. Tamil Nadu | The Innovative Business Paradise
We generate wealth for the people.
What comes from the people must, to the extent
possible, therefore get back to the people
- Bharat Ratna J R D Tata
Only when you have the courage to loose sight of the shore,
You can discover the depths of the Ocean.
- Bharat Ratna A P J Abdul Kalam
Dream for a clean & Green Tamil Nadu