Assignment Component Unsatisfactory Emerging Proficient Exemplary Score Content Knowledge: Understanding Communicates understanding of how to synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6 Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant examples. Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within the discipline. Response provides few details and examples. Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. Response incorporates in-depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider different perspectives. Unsatisfactory: <28 Emerging: 28-31 Proficient: 31-34 Exemplary: 35-36 ______ / 36 pts Comments Content Knowledge: Application Component 1 Communicates the ability to synthesize IKEA’s three sources of value in its value chain to explain its relation to wants and needs of customers, value proposition and focus of customer value in its supply chain. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. . Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts. Response is adequately supported by current and relevant literature. Response demonstrates an exemplary understanding o ...

1. Assignment Component
Unsatisfactory
Emerging
Proficient
Exemplary
Score
Content Knowledge: Understanding
Communicates understanding of how to synthesize IKEA’s
marketing function to explain its target customers,
products/services, market position, etc.
CO 1
MSM PO: 2, 4, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3
ILO 1, 3, 6
Response does not incorporate analysis or synthesis of central
concepts of the assigned topic.
Response reflects lack of understanding of the specific topic
within the discipline.
Response provides inaccurate supporting details and irrelevant
examples.
Response incorporates minimal analysis and synthesis of central
concepts of the assigned topic.
Response reflects a superficial understanding of the specific
topic within the discipline.
Response provides few details and examples.
Response incorporates analysis and synthesis of central

2. concepts of the assigned topic.
Response reflects understanding of the nature of the specific
topic within the discipline and its applications in contemporary
times.
Response provides necessary details and specific examples.
Response incorporates in-depth analysis and synthesis of
central concepts of the assigned topic leading to new
conclusions and recommendations.
Response reflects a thorough understanding of the nature of the
specific topic within the discipline and its applications in
contemporary times.
Response provides a variety of insightful details and specific
examples that consider different perspectives.
Unsatisfactory: <28
Emerging: 28-31
Proficient: 31-34
Exemplary: 35-36
______ / 36 pts
Comments
Content Knowledge: Application Component 1
Communicates the ability to synthesize IKEA’s three sources of
value in its value chain to explain its relation to wants and
needs of customers, value proposition and focus of customer
value in its supply chain.

3. CO: 3
MSM PO: 2, 4
MBA PO: 2.1, 2.2, 2.3, 3.3
ILO: 1, 2, 3, 6
Response exhibits substantial gaps in knowledge of the
disciplinary content knowledge.
Response provides a minimal explanation of the specific issue
within the context of the topic area.
Response fails to provide supporting details or examples.
Response exhibits some gaps in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue superficially within the
context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable
areas within the discipline.
Response is supported by current literature, but is not
consistently done.
.
Response demonstrates a working command of the disciplinary
content knowledge.
Response examines the specific issue within the context of the
topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable

4. areas within the discipline and their relevance to real world
contexts.
Response is adequately supported by current and relevant
literature.
Response demonstrates an exemplary understanding of the
disciplinary content.
Response provides an in-depth discussion of the specific issue
within the context of the topic area using relevant details and
numerous examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and provides insightful
recommendations related to real world contexts.
Response is supported by current and relevant literature based
on sound theories and best practices leading to effective
conclusions.
Unsatisfactory: <28
Emerging: 28-31
Proficient: 31-34
Exemplary: 35-36
______ / 36 pts
Comments
Content Knowledge: Application Component 2
Communicates the ability to synthesize data to explain IKEA’s
intangible products and benefits, how other firms employ
intangibles and how might it be used to increase profits.

5. CO: 3
MSM PO: 2, 4
MBA PO: 2.1, 2.2, 2.3, 3.3
ILO: 1, 2, 3, 6
Response exhibits substantial gaps in knowledge of the
disciplinary content knowledge.
Response provides a minimal explanation of the specific issue
within the context of the topic area.
Response fails to provide supporting details or examples.
Response exhibits some gaps in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue superficially within the
context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable
areas within the discipline.
Response is supported by current literature, but is not
consistently done.
Response demonstrates a working command of the disciplinary
content knowledge.
Response examines the specific issue within the context of the
topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and their relevance to real world
contexts.
Response is supported by current and relevant literature.

6. Response demonstrates an exemplary understanding of the
disciplinary content.
Response provides an in-depth discussion of the specific issue
within the context of the topic area using relevant details and
numerous examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and provides insightful
recommendations related to real world contexts.
Response is supported by current and relevant literature based
on sound theories and best practices leading to effective
conclusions.
Unsatisfactory: <28
Emerging: 28-31
Proficient: 31-34
Exemplary: 35-36
______ / 36 pts
Comments
Content Knowledge: Application Component 3
Communicates the ability to synthesize data to explain IKEA’s
approach of how customers are stakeholders, how this may
maximize profits, how it’s at odds with supply and demand
economics, and why.
CO: 3
MSM PO: 2, 4
MBA PO: 2.1, 2.2, 2.3, 3.3

7. ILO: 1, 2, 3, 6
Response exhibits substantial gaps in knowledge of the
disciplinary content knowledge.
Response provides a minimal explanation of the specific issue
within the context of the topic area.
Response fails to provide supporting details or examples.
Response exhibits some gaps in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue superficially within the
context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable
areas within the discipline.
Response is supported by current literature, but is not
consistently done.
Response demonstrates a working command of the disciplinary
content knowledge.
Response examines the specific issue within the context of the
topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and their relevance to real world
contexts.
Response is supported by current and relevant literature.

8. Response demonstrates an exemplary understanding of the
disciplinary content.
Response provides an in-depth discussion of the specific issue
within the context of the topic area using relevant details and
numerous examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and provides insightful
recommendations related to real world contexts.
Response is supported by current and relevant literature based
on sound theories and best practices leading to effective
conclusions.
Unsatisfactory: <55
Emerging: 15-17
Proficient: 18-21
Exemplary: 22-28
______ / 28 pts
Comments
Content Knowledge: Application Component 4
Communicates the ability to synthesize data to create a set of 4–
6 performance measures for evaluating mangers that integrate
with IKEA’s values, and explain how you would implement
them in the workplace.
CO 1
MSM PO: 2, 4, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3

9. ILO 1, 3, 6
Response exhibits substantial gaps in knowledge of the
disciplinary content knowledge.
Response provides a minimal explanation of the specific issue
within the context of the topic area.
Response fails to provide supporting details or examples.
Response exhibits some gaps in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue superficially within the
context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable
areas within the discipline.
Response is supported by current literature, but is not
consistently done.
Response demonstrates a working command of the disciplinary
content knowledge.
Response examines the specific issue within the context of the
topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and their relevance to real world
contexts.
Response is supported by current and relevant literature.

10. Response demonstrates an exemplary understanding of the
disciplinary content.
Response provides an in-depth discussion of the specific issue
within the context of the topic area using relevant details and
numerous examples.
Response analyzes the specific aspect of the issue to applicable
areas within the discipline and provides insightful
recommendations related to real world contexts.
Response is supported by current and relevant literature based
on sound theories and best practices leading to effective
conclusions.
Unsatisfactory: <35
Emerging: 35-39
Proficient: 40-45
Exemplary: 46-48
______ / 48 pts
Comments
Written Communication/Personal Effectiveness
Conveys through written word understanding and application of
content in a clear, concise, and organized manner; demonstrate
ethical scholarship in accurate representation and attribution of
sources; and display accurate spelling, grammar, and
punctuation.
CO 2
MSM PO: 2, 3, 5

11. MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3
ILO: 1, 3, 5, 6
Writing is disorganized and lacks appropriate APA style and
format.
Writing is unclear and includes major grammatical and usage
errors.
Writing shows gaps with respect to organization and rhetoric;
has some errors with respect to APA style and format;
Writing is somewhat clear, but includes some major
grammatical or usage errors.
Writing is concise and clear in content, language use, grammar,
organization, and sentence structure.
Writing is free of major grammatical and usage errors.
Writing is professional and scholarly, reflecting mastery of
content, language use, grammar, organization, and sentence
structure.
Writing is cohesive, convincing, and well composed.
Unsatisfactory: <2
Emerging: 3-4
Proficient: 5-6

12. Exemplary: 7-8
______ / 8 pts
Comments
Oral Communication/Personal Effectiveness
Conveys through oral communication, such as a Power Point
presentation, an understanding and application delivery of a
report identifying the three most promising avenues for
achieving best practices within the company.
CO 2
MSM PO: 2, 3, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3
ILO: 1, 3, 5, 6
Presentation is disorganized or lacks coherent flow;
Content is unclear; lacks proper articulation of key points.
Presentation shows some gaps with respect to organization and
rhetoric of presentation;
Content lacks clarity; includes fragmented but emerging
articulation of key points.
Presentation is concise with a logical flow of thought;
Content includes clearly articulated key points that are free of
major errors.
Presentation is visually appealing and addresses audience

13. considerations adequately.
Presentation is persuasive, and well-presented with a good
blend of content and graphics
Content includes well-made key points that represent a clear
understanding.
Selection of slide design is appropriate for the topic, follows
key elements of visual aesthetics, and is well tailored to meet
audience needs.
Unsatisfactory: <2
Emerging: 3-4
Proficient: 5-6
Exemplary: 7-8
______ / 8 pts
Comments
Total:
/ 200 pts