Criteria Unsatisfactory Emerging Proficient Exemplary Content Knowledge: Application Component 1 Communicates the ability to summarize the significant findings of your analyses. A concise and insightful summary of the significant findings of your analysis findings and the recommendations you have for your exe Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts. Response is adequately supported by current and relevant literature. Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. Content Knowledge: Application Component 2 Communicates the ability to identify the most important Strategic Issues facing your business unit. CO 1,4 PO 1.1, 1.2, 2.1, 2.2, 2.3, 3.3, 4.1, 4.2 ILO 1, 3, 5, 6 Response exhibits substantial gaps in knowledge of the disciplinary content knowledge; Response provides a minimal explanation of the specific issue within the context of the topic area Response fails to provide supporting details or examples. Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relev.

1. Criteria Unsatisfactory Emerging Proficient Exemplary
Content Knowledge:
Application Component 1
Communicates the ability to
summarize the significant
findings of your analyses. A
concise and insightful
summary of the significant
findings of your analysis
findings and the
recommendations you have
for your exe
Response exhibits substantial
gaps in knowledge of the
disciplinary content knowledge.
Response provides a minimal

2. explanation of the specific issue
within the context of the topic
area.
Response fails to provide
supporting details or examples.
Response exhibits some gaps
in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue
superficially within the context of the
topic area using a few details.
Response relates the specific aspect of
the issue to applicable areas within
the discipline.
Response is supported by current
literature, but is not consistently
done.
Response demonstrates a working

3. command of the disciplinary content
knowledge.
Response examines the specific issue
within the context of the topic area using
relevant details and examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and their relevance to real
world contexts.
Response is adequately supported by
current and relevant literature.
Response demonstrates an exemplary
understanding of the disciplinary
content.
Response provides an in-depth
discussion of the specific issue within
the context of the topic area using
relevant details and numerous examples.

4. Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and provides insightful
recommendations related to real world
contexts.
Response is supported by current and
relevant literature based on sound
theories and best practices leading to
effective conclusions.
Content Knowledge:
Application Component 2
Communicates the ability to
identify the most important
Strategic Issues facing your
business unit. CO 1,4 PO
1.1, 1.2, 2.1, 2.2, 2.3, 3.3,
4.1, 4.2 ILO 1, 3, 5, 6
Response exhibits substantial

5. gaps in knowledge of the
disciplinary content knowledge;
Response provides a minimal
explanation of the specific issue
within the context of the topic
area
Response fails to provide
supporting details or examples.
Response exhibits some gaps
in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue
superficially within the context of the
topic area using a few details.
Response relates the specific aspect of
the issue to applicable areas within
the discipline.
Response is supported by current

6. literature, but is not consistently
done.
Response demonstrates a working
command of the disciplinary content
knowledge.
Response examines the specific issue
within the context of the topic area using
relevant details and examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and their relevance to real
world contexts.
Response is adequately supported by
current and relevant literature.
Response demonstrates an exemplary
understanding of the disciplinary
content.
Response provides an in-depth

7. discussion of the specific issue within
the context of the topic area using
relevant details and numerous examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and provides insightful
recommendations related to real world
contexts.
Response is supported by current and
relevant literature based on sound
theories and best practices leading to
effective conclusions.
Content Knowledge:
Application Component 3
Communicates the ability to
represent all misalignments
found in the following

8. categories: • Product
portfolio • Structure •
Organizational
culture/behavior • Value
chain actions • Performance
measures CO 2,3 PO
Response exhibits substantial
gaps in knowledge of the
disciplinary content knowledge;
Response provides a minimal
explanation of the specific issue
within the context of the topic
area
Response fails to provide
supporting details or examples.
Response exhibits some gaps
in knowledge of the disciplinary
content knowledge.

9. Response discusses the specific issue
superficially within the context of the
topic area using a few details.
Response relates the specific aspect of
the issue to applicable areas within
the discipline.
Response is supported by current
literature, but is not consistently
done.
Response demonstrates a working
command of the disciplinary content
knowledge.
Response examines the specific issue
within the context of the topic area using
relevant details and examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and their relevance to real

10. world contexts.
Response is adequately supported by
current and relevant literature.
Response demonstrates an exemplary
understanding of the disciplinary
content.
Response provides an in-depth
discussion of the specific issue within
the context of the topic area using
relevant details and numerous examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and provides insightful
recommendations related to real world
contexts.
Response is supported by current and
relevant literature based on sound
theories and best practices leading to

11. effective conclusions.
Content Knowledge:
Application Component 4
Communicates the ability to
provide recommendations
for a Strategic Issue and
explain how it will resolve
the issue. CO 1, 2, 3 PO
1.1, 1.2, 1.3, 2.1, 2.2, 2.3,
3.1, 3.2, 3.3, 4.3 ILO 1, 3, 6
Response exhibits substantial
gaps in knowledge of the
disciplinary content knowledge;
Response provides a minimal
explanation of the specific issue
within the context of the topic
area
Response fails to provide

12. supporting details or examples.
Response exhibits some gaps
in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue
superficially within the context of the
topic area using a few details.
Response relates the specific aspect of
the issue to applicable areas within
the discipline.
Response is supported by current
literature, but is not consistently
done.
Response demonstrates a working
command of the disciplinary content
knowledge.
Response examines the specific issue
within the context of the topic area using

13. relevant details and examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and their relevance to real
world contexts.
Response is adequately supported by
current and relevant literature
Response demonstrates an exemplary
understanding of the disciplinary
content.
Response provides an in-depth
discussion of the specific issue within
the context of the topic area using
relevant details and numerous examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and provides insightful
recommendations related to real world

14. contexts.
Response is supported by current and
relevant literature based on sound
theories and best practices leading to
effective conclusions.
Content Knowledge:
Application Component 5
Communicates the ability to
provide an Executive
Summary and
Recommendations,
Synthesis and Presentation
CO 1, 2, 3 PO 1.1, 1.2, 1.3,
2.1, 2.2, 2.3, 3.1, 3.2, 3.3,
4.3 ILO 1, 3, 6
Response exhibits substantial
gaps in knowledge of the

15. disciplinary content knowledge;
Response provides a minimal
explanation of the specific issue
within the context of the topic
area
Response fails to provide
supporting details or examples.
Response exhibits some gaps
in knowledge of the disciplinary
content knowledge.
Response discusses the specific issue
superficially within the context of the
topic area using a few details.
Response relates the specific aspect of
the issue to applicable areas within
the discipline.
Response is supported by current
literature, but is not consistently

16. done.
Response demonstrates a working
command of the disciplinary content
knowledge.
Response examines the specific issue
within the context of the topic area using
relevant details and examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and their relevance to real
world contexts.
Response is adequately supported by
current and relevant literature.
Response demonstrates an exemplary
understanding of the disciplinary
content.
Response provides an in-depth
discussion of the specific issue within

17. the context of the topic area using
relevant details and numerous examples.
Response analyzes the specific aspect of
the issue to applicable areas within the
discipline and provides insightful
recommendations related to real world
contexts.
Response is supported by current and
relevant literature based on sound
theories and best practices leading to
effective conclusions.
Written
Communication/Personal
Effectiveness Conveys
through written word
understanding and
application of an Executive
Summary, Strategic Issues

18. recommendations, SWOT
analysis, Balanced
Scorecard, Organizational
Assessment, External
Environment Scan, Mar
Writing is disorganized; lacks
appropriate APA style and
format;
Writing is unclear and includes
major grammatical and usage
errors.
Writing shows some gaps with respect
to organization and rhetoric; has
some errors with respect to APA style
and format;
Writing is somewhat clear and
includes some major grammatical or
usage errors.

19. Writing is concise and clear in content,
language use, grammar, organization,
and sentence structure;
Writing is free of major grammatical and
usage errors.
Writing is professional and scholarly,
reflecting mastery of content, language
use, grammar, organization, and
sentence structure;
Writing is cohesive, convincing, and well
composed.
Oral
Communication/Personal
Effectiveness Conveys
through oral
communication
understanding and
application of 10-slide

20. Power Point Presentation.
Presentation is disorganized or
lacks coherent flow;
Content is unclear; lacks proper
articulation of key points.
Presentation shows some gaps with
respect to organization and rhetoric of
presentation;
Content lacks clarity; includes
fragmented but emerging articulation
of key points.
Presentation is concise with a logical
flow of thought;
Content includes clearly articulated key
points that are free of major errors.
Presentation is persuasive, and well-
presented with a good blend of content
and graphics

21. Content includes well-made key points
that represent a clear understanding.
Selection of slide design is appropriate
for the topic, follows key elements of
CO 1 PO 1.1, 1.2, 2.1, 2.3,
3.3 ILO 1, 3, 6
Presentation is visually appealing and
addresses audience considerations
adequately.
visual aesthetics, and is well tailored to
meet audience needs.
Overall Score Level 1 Level 2 Level 3 Level 4