Optimizing facebook platform


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Optimizing the Facebook platform. Unlocking the potentials of facebook.

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Optimizing facebook platform

  1. 1. Developing Your FacebookChannel
  2. 2. Topics• What is Facebook?• Starting with an Example• Special Offers and Exclusive Deals• Group Pages• Social Plugins• Mobile• Location Based Services• Summary• Fast Facts- Digital Jungle
  3. 3. Defining Facebook―Facebook is a social networking website — a gathering spot, to connect with your friendsand with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.‖
  4. 4. How are people using Facebook 500 million active users worldwide Average user has 130 friends 2nd most visited web site in the world 850 million photos, 7 million videos, and 28 million pieces of content are uploaded each month More than 95% of Facebook members have used at least one application built on Facebook Platform More than 4 million users become fans of Pages each day
  5. 5. RIM Example
  6. 6. Facebook Marketing Strategy1. ENGAGE 2. DRIVE 3. ADD 4. MEASURE ACTION SCALE • Reach• Find and - Fans engage • Leverage existing -Mentions • Provide offline fans • applications events Engagement that enlist -• Host ambassado Discussions, discussion rs • Advertise content, s and through reviews, and provide posts useful • Provide existing resources coupons to media  Action track - Contest• Invite fans to purchases entries • Add your - Couponsupload social redeemed content • Hosts Web links - Purchases contests driven• Provide with opt-ins to your - Web traffic branded for further brand driven digital contact Web site -Application goods users
  7. 7. Before you start, The Check List Complete this checklist of questions to build a successful Facebook strategy for your brand before you jump in. What is the engagement value: what can you offer people that they will find valuable? Are you ready to respond to your customers and encourage them to talk about your brand? Are you ready to make a commitment beyond a campaign? How will your other marketing communication strategies integrate with Facebook? What assets - tools and content – can you leverage? Do you have your company behind you and resources available? How will you measure success?
  8. 8. UnderstandingFacebook Features
  9. 9. Rewards & DiscountsOffering social followers special rewards (exclusive/earlyaccess)
  10. 10. Special Offers & Vouchers
  11. 11. Facebook Commerce
  12. 12. Page ManagementGlobal Facebook Page Management
  13. 13. Group Pages
  14. 14. Social PluginsSocial plugins let you see what your friends have liked,commented on or shared on sites across the web
  15. 15. Social PluginsSocial plugins let you see what your friends have liked,commented on or shared on sites across the web
  16. 16. External loginsFacebook login allows for a deeper fan engagementexperience for external websites
  17. 17. Making the physical, virtual
  18. 18. Social commerce app
  19. 19. Social Gaming
  20. 20. Location Based ServicesThe race to leverage location based services
  21. 21. Mobile Social Networking Making mobile more social
  22. 22. MobileMaking mobile more social
  23. 23. MobileMaking mobile more social
  24. 24. Location Based Services
  25. 25. Location Based Services
  26. 26. Location Based Services
  27. 27. Closing theFacebook
  28. 28. Always Measure Facebook can be a very effective platform to develop engaging and innovative campaigns. However, it is always critical you measure your campaigns.• Number of fans for your brand pages• Number of brand mentions on walls• Number of news updates x fans Ad impressions• Number of discussion topics• Number of wall posts on brandpage• Number of wallposts (measured by Lexicon)• Number and tone of reviews posted• Amount of content or offers shared• Video views• Click through rates for advertisements• Number of contest entries• Number of applications downloaded• Offline actions driven by coupons or special offers• Web traffic generated
  29. 29. Putting It TogetherMarketing in a Social World is about People. Lookfor ways to connect and engage
  30. 30. Final Thoughts Every industry and vertical is going to be re-though in a social way. The real disruption is about people redesigning these social spaces. Social spaces will become the containers for business, home and play
  31. 31. Thank you Desmond Omovie desmond.omovie@capitalmediang.com