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Internet marketing presentation 03


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Internet marketing presentation 03

  1. 1. Web Strategies for Neighborhoods Brad DiBaggio
  2. 2. How can we make the internet work for your neighborhood?
  3. 3. • Understand the what new web mediums offer and how they work together • Assess your own organization’s needs • Plan to implement strategies • Study results and adjust • Stay informed and be ready for change
  4. 4. Internet Marketing Mediums 1.Web Site - Operations 2.Email Blasts - Sales 3.Social Networking - Public Relations •All inform audiences, extend branding, and build communities
  5. 5. 1) Web Site • Use a Content Management System (CMS) Joomla,Wordpress, Drupal, Open Source • About, Leadership, Events, News, Contact • Include Functionality • Include Email sign up; link Social Networks
  6. 6. Web Site Functionality • Membership Management • Directory Lists • Database Access • Integrated Social Networking • Integrated Emailing • Forums, RSS Feeds, etc.
  7. 7. 2) Email Blasts • Use an e-mailing service like • E-news, e-invites, e-announcements • Get detailed reporting • BuildYour Opt-In email list, segmented • Seamlessly integrated with web site • Link to Web Site and Social Network
  8. 8. Emailing Features • Custom or ExistingTemplating • Pay by the email or by the month • Automated List management • Existing templates are easy enough for non-techs to use • Advanced - Synced with web site database
  9. 9. 3) Social Networking • Create accounts on Facebook and Twitter • Follow like minded people & organizations • Build your own following • Broadcast updates of interest • Link to Web Site and Email Sign Up
  10. 10. • Earlier forms were Chat Rooms to share personal information and ideas • Then came Blogging to leave comments and message others interactively • Now Social Networking is used between those who share interests and activities • Now Community Building for org’s Social Networking Evolution
  11. 11. • Broadcast up to the minute updates • Build relationships with individuals and special interest groups • Listen to what is being said about your organization and contribute to discussion, respond to concerns • Requires commitment and study Uses of Social Networking
  12. 12. Facebook • Permission-based Friends • Anyone can join open groups • Photos, Comments, Invitations (Evite gone?) • Games to keep people coming back • Minimal page branding • Assign multiple Administrators
  13. 13. Twitter • Listen to anyone’s Tweets • BroadcastTweets • Listen to key words • Customizable page • Assign an Administrator
  14. 14. Components Web Site E-Mail Blasts Social Networking
  15. 15. Components Web Site E-Mail Blasts Social Networking
  16. 16. Components Web Site E-Mail Blasts Social Networking
  17. 17. Components Web Site E-Mail Blasts Social Networking
  18. 18. GatherYour Resources •Logo •Tagline •Mission •Branding •People •Time •Needs •Budget
  19. 19. Web Site Plan •Enlist the best talent to make it happen •Web Developer •Domain Name •Web Site and Email Hosting
  20. 20. Web Site Plan •Know what you want the site to do •Content Management •Membership Management •Display/Download Lists
  21. 21. Emailing Plan •Take control of your communications •Prepare your email list •Create a account •Set up templates •Send emails
  22. 22. Social Networking Plan • Get out there and build a community 1. Set up accounts on and 2. Follow others and find groups so that you may be found 3. Read, be consistent, dedicated
  23. 23. Content Management Systems (CMS) • Database drivenWeb Site Framework • Easily Content Manageable Articles • Modules and Components add functionality • Expandable and Dynamic
  24. 24. Membership Management • Community Builder • CBSubs • jomsocial • AEC:Account Expiration Control
  25. 25. Examples
  26. 26. •Logo •Mission Statement •Web Site with Membership •Facebook and Twitter •Emailing Neighborhood Package