Content Marketing

473 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
473
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content Marketing

  1. 1. Content MarketingNick France Design - @nfrance
  2. 2. What is content marketing?• Creation and sharing of content• Attract, acquire and engage potential consumer bases• Driving profitable customer action
  3. 3. Your Content Should Be• Meaningful• Targeted• Authentically helpful
  4. 4. Create a hub for your content
  5. 5. Your Hub
  6. 6. Establish Social Media Channels
  7. 7. Technology Strategy• Web• Social Media• Video• Mobile
  8. 8. Content Strategy - Tactics• Blogging• Social Networks• Photo Sharing• Crowdsourcing• Commenting• Video• Podcasting
  9. 9. Why OutsourceChallenges for businesses to handle in-house
  10. 10. Benefits to Content Marketing• Increased brand loyalty and consumer trust• Thought leadership• Higher SEO rating• Lead generation• Increased direct sales• Improved customer retention
  11. 11. What We Do For Your Business• Establish technology strategy• Modify, redesign your website• Set up Social Media Channels• Set up Content Strategy• Create content• Post content on a pre-defined schedule• Engage (as far as we can)

×