Music Magazine

11. In question 1 ‘What is your age’ it is clear that the demographic target is
very tight thus I must ensure I cater for the age range from ’15-40’. This
could mean I must ensure my product is suited to a wide range, which I
will ensure it is with an extensive range of old to new artists. Question 2
‘are you male or female’ makes it unequivocally clear that 100% of my
target audience is going to be male. However this may be inaccurate due
to the small sample size, so I will ensure I cater for women demand also,
as I know it will exist to some extent. Question 3 ‘what are your music
preferences’ again makes it almost unequivocal that Rap is the most in
demand genre as 88% stated they preferred this and 12% stated RnB.
Question 4 moreover makes it clear that ‘rap gaze is the most preferred
title, as 90% stated this and 10% stated Gangster rap daily’ to be there
preferred, thus I will ensure my magazine is called ‘Rap Gaze’.
Furthermore, question 5 states that Arial rounded bold is the most
preferred font as 90% also stated this, meaning I will ensure this is my
general font type throughout my magazine.

12. Furthermore, question 6 that the font style ‘Arial rounded bold’ is the most in preferred
generally due to its Bold, concise clarity that it offers in all sizes, which is a huge benefit
for use in a magazine, with numerous different font sizes. Question 7 unquestionably
states that 100% of surveyed people prefer a single main image on the front cover,
opposed to multiple of them, thus I must ensure I designate a significant single main
image for my magazine cover. Question 8 clearly states that 80% of my target market
demand interviews with a famous person as their preference, a highly substantial
amount of the market, thus I must vitally ensure this demand is catered for so I
maximise customers. Moreover, question 9 states that 100% of my target market
surveyed would like my music magazine to be published monthly, this is not only
financially advantageous for manufacturing costs but it also allows me to maximise
customer satisfaction with a monthly quality magazine, rather than a product that is
weekly distributed but designed poorly. Finally, question 10 states that 60% of my
target audience believe that my magazine should be priced at and thus are willing to
pay £3.01-£3.50, this is a significant price for a magazine, thus I must ensure that my
product is of outstanding quality for marketing. However, if I decided to price my
magazine at a lower price of around £2.50, I could potentially intrigue customers
through this penetration pricing strategy and increase the sales of my product.