This document defines common terms related to e-commerce, analytics, and search engine optimization. It includes definitions for things like analytics tools, apps, banners ads, blogs, browsers, click-through rates, content, conversions, keywords, landing pages, links, mobile devices, organic listings, paid listings, queries, rankings, search engines, SEM, SERPs, sessions, social media, traffic acquisition, unique visitors, and URLs. The document provides definitions for over 30 technical terms used in online marketing, analytics, and search engine optimization.

1. FCIL e-commerce
Lycée Langevin-Wallon Champigny-sur Marne
English course – Mrs Mounien

2. Analytics or Web Analytics Tools
App (Application)
Banner Ad
Blog

3. Browser
CTR (Click-Through-Rate)
Content
Conversion or Goal

4. Conversion optimization
Conversion rate
Cost per click
Crawler or Spider

5. Desktop
E-commerce
Email marketing
Homepage

6. HTML (HyperText Markup Language)
Impressions
Index
Keyword

7. Landing page
Link
Mobile device
Natural listings or organic listings

8. Paid listings
PPC (Pay-per-click)
Query or Search term
Ranking

9. Search engine
SEO (Search engine optimization)
SEM (Search Engine Marketing)
SERP (Search Engine Results Page)

10. Session or Visit
Social media
Social network
Traffic acquisition

11. Unique visitor
URL (Uniform Resource Locator)