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Select
and research a company from the 2019 Fortune 500 list that
demonstrates a sustainable competitive advantage in the
marketplace.
Evaluate
the selected company’s sustainable competitive advantage using
the SWOT analysis technique.
Write
a 700- to 1,050-word modified SWOT analysis that includes the
following:
An introduction with a detailed description of the company
A SWOT Analysis Diagram that includes strengths, weaknesses,
opportunities, and threats
An evaluation of how specific internal factors (strengths and/or
weaknesses) support and/or promote a competitive advantage;
examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities
and/or threats) support and/or promote a competitive
advantage;examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Demographics
Regulations (political, environmental, or economic)
Conclusion with an evaluation of how the company has retained
its competitive advantage

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  • 1. Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique. Write a 700- to 1,050-word modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT Analysis Diagram that includes strengths, weaknesses, opportunities, and threats An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include: Financial, physical, or human resources Access to natural resources, trademarks, patents, or copyrights Current processes (employee programs or software systems) An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage;examples may include: Market trends (new products or technology advancements)
  • 2. Economic trends (local and/or global) Demographics Regulations (political, environmental, or economic) Conclusion with an evaluation of how the company has retained its competitive advantage