MAC301robert.jewitt@sunderland.ac.uk                                 1
 From analogue to digital Convergence The smartphone wars Discussion point   One bad Apple?   Crisis in communicatio...
 Dominance of the smartphone                                3
 Dominance of the smartphone Uptake in tablet devices New multimedia gaming devices                                  4
5
6
 ‘The global media system is better  understood as one that advances corporate  and commercial interests and values and  ...
Vertical integrationProductionDistribution               Horizontal integrationPublishing     Radio      Television   Pres...
9
10
 Increased tendency in recent years to encode  visuals, sound and print in binary digital terms All of our media platfor...
12
13
 Google’s market cap (October 2009): $174.3 billion Google’s market cap (November 2010): $197.6 billion Google’s market...
 Convenient for content owners to  manipulate/edit digital data Push comes from consolidation in large  media entities ...
16
1. Consolidation of industry     Eg Sony = music, movies, games, hardware,      software, etc1. Diffusion across platform...
18
 ‘A word that describes technological, industrial,  cultural, and social changes in the way media  circulates within our ...
 ‘Once upon a time .. companies that  published newspapers, magazines, and books  did very little else; their involvement...
 ‘convergence does not mean stability or  unity. It operates as a constant force for  unification but always in dynamic t...
 Source: Reuters                    22
23
24
25
 Digital compression allows for more efficient  use of bandwidth                                                  26
2727
28
The ‘Jesus phone’?- Campbell & La Pastina, 2010                                29
 Touted as ‘revolutionary’ convergence device Steve Jobs, Mac World expo, 2007                                          ...
 http://uk.youtube.com/watch?v=8sPVfFXC6AY Complaint to ASA (August 2008)   http://www.asa.org.uk/asa/adjudications/Pub...
 http://uk.youtube.com/watch?v=OknElEusVhM Complaint to ASA (November 2008)   http://www.asa.org.uk/asa/adjudications/P...
 Days after June 2010 iPhone  4 launch Gizmodo publishes  blog post about faulty signal Flooded with complaints How sho...
1.   Apologize and take full     responsibility?2.   Announce a huge media event and     prime expectations?3.   Begrudgin...
 Environmental concerns Supply chain problems Foxconn suicides                           35
 http://uk.youtube.com/watch?  v=TrT1gzQHsI4 Access to 2 million+ tunes from Sony,  Warner, Universal Annual cost appro...
 http://uk.youtube.com/watch?  v=TrT1gzQHsI4 Access to 2 million+ tunes from Sony,  Warner, Universal Annual cost appro...
 Increasing competition from Apple and Android      Business focused on non-smartphones      BBC clip2007: revenue of €...
39
 October 2011 – huge network  outage Faulty router to blame Lack of email service for  corporate users Unsure about th...
 Mike Lazardis video apology                                41
 Dec 2011: Blackberry Playbooks written down by $485  million Jan 2012: Mike Lazardis & Jim Balsillie resign            ...
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Mac301 convergence and smartphones

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Last minute slides thrown together for a MAC301 session I was standing in for.

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Mac301 convergence and smartphones

  1. 1. MAC301robert.jewitt@sunderland.ac.uk 1
  2. 2.  From analogue to digital Convergence The smartphone wars Discussion point  One bad Apple?  Crisis in communications 2
  3. 3.  Dominance of the smartphone 3
  4. 4.  Dominance of the smartphone Uptake in tablet devices New multimedia gaming devices 4
  5. 5. 5
  6. 6. 6
  7. 7.  ‘The global media system is better understood as one that advances corporate and commercial interests and values and denigrates or ignores that which cannot be incorporated into its mission’  (McChesney, 2003: 266). 7
  8. 8. Vertical integrationProductionDistribution Horizontal integrationPublishing Radio Television PressConsumption 8
  9. 9. 9
  10. 10. 10
  11. 11.  Increased tendency in recent years to encode visuals, sound and print in binary digital terms All of our media platforms are pushing towards digital platforms 11
  12. 12. 12
  13. 13. 13
  14. 14.  Google’s market cap (October 2009): $174.3 billion Google’s market cap (November 2010): $197.6 billion Google’s market cap (March 2012): $196.7 billion  Source: Yahoo Finance 14
  15. 15.  Convenient for content owners to manipulate/edit digital data Push comes from consolidation in large media entities Digital distribution is a lot cheaper than physical distribution 15
  16. 16. 16
  17. 17. 1. Consolidation of industry  Eg Sony = music, movies, games, hardware, software, etc1. Diffusion across platforms  Eg Lost = TV show, DVD sales, video game, mobile phone series, fan sites, merchandise, etc 17
  18. 18. 18
  19. 19.  ‘A word that describes technological, industrial, cultural, and social changes in the way media circulates within our culture. Some common ideas referred by the term include the flow of content across multiple media platforms, the cooperation between multiple media industries, the search for new structures of media financing that fall at the interstices between old and new media, and migratory behaviour of media audiences who would go almost anywhere in search of the kind of entertainment experiences they want’  Jenkins, 2006: 282 19
  20. 20.  ‘Once upon a time .. companies that published newspapers, magazines, and books did very little else; their involvement with other media was slight’  Ithiel de Sola Pool, 1983: 23 20
  21. 21.  ‘convergence does not mean stability or unity. It operates as a constant force for unification but always in dynamic tension with change…. There is no immutable law of growing convergence; the process of change is more complicated than that’  Ithiel de Sola Pool, 1983: 53-4 21
  22. 22.  Source: Reuters 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26.  Digital compression allows for more efficient use of bandwidth 26
  27. 27. 2727
  28. 28. 28
  29. 29. The ‘Jesus phone’?- Campbell & La Pastina, 2010 29
  30. 30.  Touted as ‘revolutionary’ convergence device Steve Jobs, Mac World expo, 2007 30
  31. 31.  http://uk.youtube.com/watch?v=8sPVfFXC6AY Complaint to ASA (August 2008)  http://www.asa.org.uk/asa/adjudications/Public/TF_AD 31
  32. 32.  http://uk.youtube.com/watch?v=OknElEusVhM Complaint to ASA (November 2008)  http://www.asa.org.uk/asa/adjudications/Public/T F_ADJ_45381.htm November 2008-12-08 Trust in corporations? 32
  33. 33.  Days after June 2010 iPhone 4 launch Gizmodo publishes blog post about faulty signal Flooded with complaints How should you deal with such a PR disaster? 33
  34. 34. 1. Apologize and take full responsibility?2. Announce a huge media event and prime expectations?3. Begrudgingly offer a give-away late in the day?4. Attack your competitors?5. Expose the entire industries failings?6. Call the issue AntennaGate? 34
  35. 35.  Environmental concerns Supply chain problems Foxconn suicides 35
  36. 36.  http://uk.youtube.com/watch? v=TrT1gzQHsI4 Access to 2 million+ tunes from Sony, Warner, Universal Annual cost approx £300 36
  37. 37.  http://uk.youtube.com/watch? v=TrT1gzQHsI4 Access to 2 million+ tunes from Sony, Warner, Universal Annual cost approx £300 Binned in January 2011 37
  38. 38.  Increasing competition from Apple and Android  Business focused on non-smartphones  BBC clip2007: revenue of €51bn2007: profit of €7bn2008: revenue of €50.7bn2008: profit of 3.7bn2009: revenue of €40.9bn2009: profit of €260m2010: Olli-Pekka Kallasvuo replaced byMicrosoft’s Stephen Elop2010: Symbian OS to be replaced byMicrosoft’s Windows Mobile 38
  39. 39. 39
  40. 40.  October 2011 – huge network outage Faulty router to blame Lack of email service for corporate users Unsure about the backup solution which threatened to do more damage How to deal with this? 40
  41. 41.  Mike Lazardis video apology 41
  42. 42.  Dec 2011: Blackberry Playbooks written down by $485 million Jan 2012: Mike Lazardis & Jim Balsillie resign 42

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