The Avatar Age: The Future of Entertainment and Advertising


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The Avatar Age. Keynote Introduction by Reuben Steiger at Virtual Worlds West conference in San Jose, CA. October 11, 2007

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The Avatar Age: The Future of Entertainment and Advertising

  1. 1. The Avatar Age Entertainment and Advertising in the Future Reuben Steiger CEO, Millions of Us Virtual Worlds West San Jose, CA October 11, 2007
  2. 2. What is Millions of Us? <ul><li>The world’s leading agency helping brands connect with large online communities, virtual worlds and social networks </li></ul>
  3. 3. Millions of Us: Key Clients <ul><li>Toyota </li></ul><ul><li>General Motors </li></ul><ul><li>Mini </li></ul><ul><li>Sun Microsystems </li></ul><ul><li>Coca Cola </li></ul><ul><li>Intel </li></ul><ul><li>Microsoft </li></ul><ul><li>Comcast </li></ul><ul><li>CNN </li></ul><ul><li>Warner Brothers </li></ul><ul><li>HBO </li></ul><ul><li>20 th Century Fox </li></ul><ul><li>Diageo </li></ul><ul><li>Budweiser </li></ul>
  4. 4. What is an Avatar? Now, an online persona In Hindu lore, the earthly form of a God
  5. 5. Houston: We Have a Problem Authenticity and Advertising <ul><li>Only 24% of U.S. residents trust what companies tell them (Yankelovich, 2007) </li></ul>
  6. 6. A Statistic to Ponder <ul><li>User- generated, social communities represent the fastest growing market segment totaling 31% of all consumer Internet usage </li></ul><ul><li>(Comscore, 2007) </li></ul>
  7. 7. The Programming Grid of the Avatar Age Virtual Worlds Blogs User Created Content Communities Social Networks Younger Older Audience Age
  8. 8. Other Worlds 100 Million and Growing. . . . Habbo Hotel: 32 million users Gaia Online: 8.5 million users Zwinktopia: 10 million users Stardoll: 8.5 million users
  9. 9. Some Predictions for 2008 <ul><li>Social networks will become “Avatarized” </li></ul><ul><li>Virtual worlds will become more like social networks </li></ul><ul><li>Television tie-ins will increase for virtual worlds </li></ul>
  10. 10. Virtual Worlds From Habitat to Second Life 1985 2005
  11. 11. Where it all Began Philo T. Farnsworth: 1928
  12. 12. Fast Forward: 2007 Across the Street: 1100 Sansome
  13. 13. And So It Began. . . . . The gentle blue glow
  14. 14. Meanwhile . . . . . 550 million automobiles by 2002
  15. 15. What Happened to Communities?
  16. 16. Telling Stories in Virtual Worlds What is Scion City?
  17. 17. So that’s how we got here. . . Now how do we go mainstream?
  18. 18. Thank You