workshop slides

1. social media and ‘fomo'
mac114

4. The Curse of the Blitz
How I Met Your Mother (2010) S6E10
‘Blitzgiving’

6. Dan Herman (2000: p335)
Journal of Brand Management

7. Dan Herman (2000: p335)
Journal of Brand Management

8. SDT: self-determination theory
Drivers that influence people's psychological health based on
satisfying 3 needs:
1 - competence: to effectively act on the world
2 - autonomy: self-authorship/personal intitiatve
3 - relatedness: closeness/connectedness to others

11. Study of 1013 people aged 18-60
Found that FOMO correlates with general
discontent, and that it disproportionately
affects young people, especially males.

15. Portlandia, ‘Did you read?’

16. harnessing fear?

24. harnessing fomo
1. Exclusivity
2. Word of mouth
3. Timing
1. Flash sales
2. Random acts of kindness
3. Live streaming