Finance Employer Brand Networking Event
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This document provides details about a LinkedIn networking event focused on the finance industry that was held on April 26th 2016 in London. The agenda included presentations on finance talent pools and best practices in talent acquisition. Details were provided on wifi access and a follow up event planned for September. An introduction was given by Alex Cresswell. The document also shares insights into finance talent trends based on LinkedIn data.
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Finance Employer Brand Networking Event
- 1. Wifi details Username: london-guest Password: LinkedIn-UK Employer Brand Networking Event: Finance Industry 26th April 2016
- 2. Agenda 1:45 – 2:30 LinkedIn 2016 Insights: Finance Talent Pools 2:30 – 3:00 Spotlight with Johnny Briggs - Group Head, Talent Acquisition at Aviva. Best practices and Q&A 3:00 – 3:15 Break 3:15 – 4:15 Group Discussion 4:15 Drinks & Networking Ruth Neligan Talent Brand Consultant, LinkedIn Padraic McMahon Snr. Talent Brand Consultant & Team Lead, LinkedIn Sophie Mitchell Relationship Manager, LinkedIn 1:35 – 1:45 Introduction – Alex Cresswell Chloe O’Briain Enterprise Account Analyst, LinkedIn
- 3. Today is an opportunity to invest in your professional network And let’s meet again in Soho in September, to discuss how we have progressed over the last six months. Details to follow – you are on the invite list! For those of you attending ConnectIn on May 16th, hopefully you may now recognise a few more faces there.
- 5. Who is in the room?
- 6. April 2016 Financial Services Industry Insights
- 7. In this industry, Job Seasonality shows spikes in January, June, and again in September for members starting new jobs K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec MonthlyJobStarts 2013 2014 2015 The largest peaks coincide with the end of Christmas holidays, the end of the school term, and again at the end of Summer holidays Industries Included: Financial Services, Banking, Investment Banking, Insurance
- 8. Financial Services Professionals don’t make careers decisions overnight. In these industries, you need to start warming up and pipelining talent pools months in advance 8 months prior to starting at a new company, LinkedIn influenced hires had their first view of a job from that company 7 months prior to starting at a new company, LinkedIn influenced hires are for the first time impacted by Recruiter 4 months prior to starting at a new company, LinkedIn influenced hires have their first interaction with the Company’s Career page Industries Included: Financial Services, Banking, Investment Banking, Insurance Data in this slide is for new hires from 2016
- 9. Key Highlights • Financial Services Professionals are quite loyal to their employers – they spend an average of 7 years working at each company they work for • Excellent Compensation & Benefits are a huge driver for financial services professionals in Europe when considering a new job opportunity 9 57,000+ IT & Digital Talent Professionals working in the Financial Services Industry in the UK on LinkedIn • Flexible Work Arrangements are a driver in recruiting this type of talent specifically. • This talent pool is more active than others, 36% have viewed a job in the last 3 months
- 10. Some quick facts about professionals in the Financial Services & related industries on LinkedIn 41% Female 59% Male Industries Included: Financial Services, Banking, Investment Banking, Insurance These results were analyzed through the lens of LinkedIn data, where gender is inferred based on a member’s first name. 78% of all members within this group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.
- 11. Some quick facts about professionals in the Finance Industry on LinkedIn 26% 12% 8% 7% 6% 5% 4% 4% Finance Sales Operations Support Administrative Information Technology Accounting Research 35% 30% 18% 5% 6% 6% Entry Senior Manager Director VP CXO/Owner /Partner Industries Included: Financial Services, Banking, Investment Banking, Insurance Top Functions (by volume) Seniority Distribution
- 12. Professionals in the Financial Services Industry tend to spend an average of 7 years at each company they work for Average Years Experience 13.5 years Average # of Companies 1.9 companies Average Years per Company 7 years Industries Included: Financial Services, Banking, Investment Banking, Insurance
- 13. Within this industry, these are the most popular companies on LinkedIn globally Highest Follower per Employee Ratio (by volume) CNNMoney Harvard Business Review Engadget TechCrunch The Verge HeadHonchos.com Inc. Magazine Fortune Magazine Gulf Connexions Bloomberg Morgan Stanley Wealth Management HR Source Consulting Adweek The Economist Time Magazine Industries Included: Financial Services, Banking, Investment Banking, Insurance
- 14. Connect & Communicate 56% network with other professionals Here are how Financial Services professionals spending their time on LinkedIn You can engage these members across many different touch points. Note: out of members who were active in the last 3 months 62% learn about what other colleagues are doing Research People & Companies Professional Insights 65% are staying up to date on industry discussions Viewing Jobs 29% are actively learning about career opportunities
- 15. Talent Drivers data helps you craft your EVP We ask LinkedIn members: What attributes are important when considering a job? 15
- 16. What will move Financial Services Professionals in Europe when they’re considering a job opportunity? Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q3 2015 survey of 5,964 members in the European Financial Services Industry % who say attribute is important 16
- 17. 17 Humanizing corporate and employer brands
- 18. Talent Pool April 2016 IT & Digital Talent in the UK Financial Services Industry
- 19. Where is this talent pool located?
- 20. We analysed the financial services industry on LinkedIn using the following criteria filters: Financial Services and Related Industries: Financial Services, Banking, Investment Banking, Insurance Industries United KingdomGeography IT, Engineering OR (Business Development, Consulting, Marketing, Media & Communication, Product Management, Program/ Project Management) AND IT & Digital Skills* Function & Skills * See Appendix for skills list
- 21. Globally there are 862K+ members in this talent pool – 7% (57K) are in the UK Global 862K+ members EMEA 238K+ members United Kingdom 57K+ members
- 22. LinkedIn can help assess supply and demand for talent across regions Higher demand means that professionals are receiving more contact from recruiters than peers in other regions Supply # of talent pool members in each region Demand Based on recruiter activity on LinkedIn
- 23. There are 57K members in this talent pool in the UK, with most of this talent pool residing in London Size of bubble =Supply Red is high demand, Green is low demand
- 24. What are some key indicators of this talent pool?
- 25. These professionals tend to spend 4 years at each company they work for Average Years Experience 15.3 years Average # of Companies 3.6 companies Average Years per Company 4.3 years
- 26. Consider looking outside of your core industry. Of these 57K members, 31K (55%) have worked in companies that are not in Financial Services industries 50% 18% 12% 9% 7% 7% 5% 5% 4% 4% 4% 4% 3% information technology and services computer software telecommunications retail marketing and advertising internet higher education government administration management consulting investment management oil & energy accounting automotive Industries that this 31K have worked in:
- 27. What will move IT & Digital Professionals in the European Financial Services Industry when they’re considering a job opportunity? Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q3 2015 survey of 354 members in the European Financial Services Industry % who say attribute is important 27
- 28. What are these members doing on LinkedIn?
- 29. Connect & Communicate 66% network with other professionals Here are how Financial Services professionals spending their time on LinkedIn You can engage these members across many different touch points. Note: out of members who were active in the last 3 months 69% learn about what other colleagues are doing Research People & Companies Professional Insights 75% are staying up to date on industry discussions Viewing Jobs 36% are actively learning about career opportunities
- 30. What companies are this talent pool actively following? They are predominantly following tech companies – but also a few financial services companies Top followed companies of non-employees (by volume) Google Microsoft Lloyds Banking Group IBM HSBC Apple Barclays Accenture Oracle The Economist HP J.P. Morgan Financial Conduct Authority Hays Royal Bank of Scotland
- 31. What is this talent pool interested in?
- 32. What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates. Top Trending Topics by Shares YTD Example Articles per Trending Topic Investment Banking • Is old tech putting banks under threat of extinction? - BBC News • Cutting through the noise around financial technology Mobile Payments • Visa reports back from the Mobile World Congress - Vision - Visa Europe • How strong should customer authentication be? Cloud Computing • The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire • Three Use Cases for Financial Modeling in the Cloud
- 34. ©2016 LinkedIn Corporation. All Rights Reserved.
- 35. IT & Digital Skill Clusters Used .NET and other Microsoft Application Development Algorithm Application Packaging Architecture and Development Framework C/C++ Cloud and Distributed Computing Computer Network and Network Administration Database Management and Software Digital and Online Design and Publishing Digital and Online Marketing Java Development Mac, Linux and Unix Systems Middleware and Integration Software Mobile Development Perl/Python/Ruby Product Development and Management Scripting Languages SEO/SEM Marketing Social Media Marketing Software Modeling and Process Design User Interface Web Programming
Editor's Notes
- If it takes 5-7 months to recruit top talent from first interaction – you need to be using media to warm up these pools far in advance
- If it takes 5-8 months to recruit top talent from first interaction – you need to be using media to warm up these pools far in advance
- The last thing these passive members are technically doing is looking for job. Engaging them through other activities is far more valuable in securing their interest and maintaining top of mind awareness. Like through content, employees profiles and networks. Connecting with people, checking inbox, Viewing member profiles, viewing company pages & Careers, PYMK, Who Viewed my Profile Shared updates, viewed Pulse, viewed or was active in a group Viewed jobs
- The purpose of the Talent Drivers survey is to help clients craft their Employer Value Proposition (EVP) for their target audience – based on what will resonate with potential candidates So, we ask members: What’s important when they consider a job opportunity? (e.g. do they want good work/life balance? To work somewhere they would be proud of?) Then we ask members to rate companies – that they DO NOT work for – on what their perception of the company as a place to work is (e.g. does Company XYZ offer good work/life balance? Is it a place they’d be proud to work?) But what companies do theses members actually rate? That’s based on a unique algorithm that we’ve created at LinkedIn. We start with a list of 1000+ companies that we want members to rate and we match members with a unique list of 10 companies based on either 1) their member behavior (e.g. have they connected with any of companies, applied to any jobs?) or 2) their industry. Each member is shown a unique list of 10 companies that are most relevant and are asked about their general awareness these companies as a place to work in the survey. As long as members are at least a little aware of the company as a place to work, they will rate a company.
- This is the same criteria you can use in Recruiter…..
- Demand index – InMails being received by that talent pool. Supply = members in their region.
- Competing for talent in other, non- core industries can be a competitive advantage in a saturated pool, yet awareness can often be a challenge. Media can fuel employer brand awareness in these industries, allowing companies a significant edge on their competitors for longer term talent needs.
- The last thing these passive members are technically doing is looking for job. Engaging them through other activities is far more valuable in securing their interest and maintaining top of mind awareness. Like through content, employees profiles and networks. Connecting with people, checking inbox, Viewing member profiles, viewing company pages & Careers, PYMK, Who Viewed my Profile Shared updates, viewed Pulse, viewed or was active in a group Viewed jobs
- Trending topics – Jan to now. UK talent pool.