Insights into the Technology Industry on LinkedIn

1. Wifi details
Username: london-guest
Password: LinkedIn-UK
Employer Brand
Networking Event:
Technology Industry
28th April 2016

2. Agenda
1:45 – 2:30 LinkedIn Technology Insights
2:30 – 3:00 Spotlight with Jon Stanners - Group Head,
Talent Acquisition & Employer Branding at Talend.
3:00 – 3:15 Break
3:15 – 4:15 Group Discussion
4:15 Drinks & Networking
Cara Barone
Talent Brand Consultant, LinkedIn
Clare Corrie
Relationship Manager, LinkedIn
1:30 – 1:45 Introduction – Hillary Robbins,
Senior Manager, LinkedIn UK
Ruth Neligan
Talent Brand Consultant, LinkedIn

3. Today is an opportunity to invest in your professional
network
And let’s meet again in Soho in September,
to discuss how we have progressed over the last six months.
Details to follow – you are on the invite list!
For those of you attending ConnectIn on
May 16th, hopefully you may now recognise
a few more faces there.

4. 4
Who is in the room?

5. April 2016
IT & Services Industry
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network Security, Computer Games, Consumer electronics

6. Professionals in IT & related industries on LinkedIn are
primarily male
28%
Female
72%
Male
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network
Security, Computer Games, Consumer electronics
These results were analyzed through the lens of LinkedIn data, where gender is inferred based on a member’s first name. 78% of all members within this group can be mapped to a
specific gender; names that cannot be identified as either gender were excluded from the analysis.

7. Some quick facts about professionals in IT & related
industries on LinkedIn
18%
16%
9%
8%
6%
5%
5%
5%
Information Technology
Engineering
Sales
Support
Entrepreneurship
Operations
Consulting
Program and Project
Management
44%
29%
12%
4%
2%
8%
Entry
Senior
Manager
Director
VP
CXO/Owner/
Partner
Top Functions
(by volume)
Seniority Distribution
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network
Security, Computer Games, Consumer electronics

8. Professionals in IT Industry tend to spend an average of 5+
years at each company they work for
Average Years
Experience
11.9
years
Average # of
Companies
2.1
companies
Average Years per
Company
5.8
years
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network
Security, Computer Games, Consumer electronics

9. IT Professionals don’t make career decisions overnight
In these industries, you need to start warming up and pipelining
talent pools months in advance
7 months prior to starting at a new company, LinkedIn
influenced hires had their first view of a job from that company
7 months prior to starting at a new company, LinkedIn
influenced hires are for the first time impacted by Recruiter
4 months prior to starting at a new company, LinkedIn
influenced hires have their first interaction with the Company’s
Career page
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network Security, Computer Games, Consumer electronics
Data in this slide is for new hires from 2016

10. In this industry, Job Seasonality shows spikes in January, June,
and again in September for members starting new jobs
K
50K
100K
150K
200K
250K
300K
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MonthlyJobStarts
2013 2014 2015
The largest peaks coincide with the end of Christmas holidays, the end of the school term, and
the end of Summer holidays
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network
Security, Computer Games, Consumer electronics

11. What do UK professionals in the IT industry consider
when moving jobs?
11

12. Connect & Communicate
68% network with other
professionals
Here is how IT professionals spend their time on LinkedIn
You can engage these members across many different touch points
Note: out of members who were active in the last 3 months
75% learn about what other
colleagues are doing
Research People & Companies
Professional Insights
77% are staying up to date on
industry discussions
Viewing Jobs
35% are actively learning about
career opportunities

13. For this industry, these are the most popular companies on
LinkedIn globally
Highest Follower per Employee Ratio
(by volume)
TechCrunch
Engadget
The Verge
Harvard Business Review
HeadHonchos.com
Re/code
The Next Web
VentureBeat
CNNMoney
HR Source Consulting
Code School
Adweek
Inc. Magazine
Mashable
Fast Company
Industries Included: Information Technology and Services, Internet, Computer Software, Computer and Network
Security, Computer Games, Consumer electronics

14. Talent Pool
April 2016
Recent Grads
in the UK, with STEM Skills in IT & Related Industries

15. Where is this talent pool located?

16. We analysed IT industry on LinkedIn using the following
criteria filters:
IT and Related Industries: Information
Technology and Services, Internet,
Computer Software, Computer and Network
Security, Computer Games, Consumer
electronics
Industries
United Kingdom, IrelandGeography
STEM Skills*Skills
* See Appendix for skills list
** Graduated in the last 2 years
Recent Graduates**Seniority

17. Globally there are 1M+ members in this talent pool – 4%
(41K) are in the UK
Global
1M+
members
EMEA
347K+
members
United Kingdom
41K+
members

18. LinkedIn can help assess supply and demand for talent
across regions
Higher demand means that professionals
are receiving more contact from recruiters
than peers in other regions
Supply
# of talent pool members in
each region
Demand
Based on recruiter activity on
LinkedIn

19. There are 41K members in this talent pool in UK & Ireland,
with most of this talent pool residing in Ireland* & London
* 8,484 of these professionals are in Ireland - at this current point in time does not have regional mapping available
Size of bubble = Supply; Red is high demand, Green is low demand

20. What are some key indicators of this
talent pool?

21. Below are some of the schools that these recent graduates
studied at
Top Schools of Recent Grads
(by volume)
The Open University
Dublin Institute of Technology
University College Cork
Staffordshire University
University College Dublin
Imperial College London
UCL
Sheffield Hallam University
University of Hertfordshire
Cork Institute of Technology
National College of Ireland
The University of Manchester
Ulster University
University of Greenwich
Trinity College Dublin

22. Computer Science is the most popular field of study for
recent grads
34%
13%
6%
3%
3%
3%
2%
2%
2%
2%
computer science
information science and technology
software engineering
business
media
business management and
administration
marketing
mathematics
project management
physics
Most Recent Field of Study
25%
19%
12%
12%
5%
5%
5%
4%
2%
2%
Bachelor of Science
Bachelor's Degree
Master's Degree
Master of Science
Bachelor of Arts
Master of Business Administration
Doctor of Philosophy
Diploma
Master of Engineering
Certificate
Most Recent Degree

23. What are these members doing on
LinkedIn?

24. Connect & Communicate
80% network with other
professionals
Here is how IT professionals spend their time on LinkedIn
You can engage these members across many different touch points
Note: out of members who were active in the last 3 months
85% learn about what other
colleagues are doing
Research People & Companies
Professional Insights
89% are staying up to date on
industry discussions
Viewing Jobs
45% are actively learning about
career opportunities

25. What companies are this talent pool actively following?
They are predominantly following other Tech companies
Top followed companies of non-employees
(by volume)
Google
Microsoft
IBM
Apple
HP
Oracle
Hewlett Packard Enterprise
Accenture
Facebook
Cisco
Amazon
LinkedIn
TED Conferences
Dell
Harvard Business Review

26. What is this talent pool interested in?

27. What kind of content is this talent pool most interested in?
These topics can help you understand what kind of content resonates
Top Trending Topics
by Shares YTD
Example Articles per Trending Topic
Cloud Computing
• UK care home group Canford Healthcare moves
to cloud with Auxilion
• Cloud enables 92% of Organisations to Innovate
Faster
Business
Intelligence
• Softcat | Tap into the data goldmine: 5 benefits
of the next generation of BI tools
• Softcat | Softcat wins ‘Rising Star’ award at
Tableau EMEA Partner Summit
Computer Security
• Who Gets Called In When a Company Is
Hacked? -- The Motley Fool
• National Cyber Security Centre and Bank of
England to manage UK internet defences

28. Any questions?

30. Break

31. Group Discussion
31
1. What type of talent does your business struggle to recruit and why?
2. What is the focus of your talent brand strategy for 2016?
3. What is the biggest challenge your business faces in terms of developing a
strong talent brand in 2016?

32. ©2016 LinkedIn Corporation. All Rights Reserved.

33. STEM Skill Clusters UsedTelecommunications Technology Machine Learning Web Programming Lab Test
.NET and other Microsoft Application Development Microsoft Windows Systems Automation Design Medical
Algorithm Middleware and Integration Software Market Research and Insights Mental Health and Psychotherapy
Application Packaging Mobile Development SEO/SEM Marketing Nursing
Architecture and Development Framework Multimedia Software Platforms Chemical Engineering OB/GYN
Business Intelligence Other Programming Languages Civil Engineering Optometry
C/C++ Other Software Development Skills Electronic and Electrical Engineering Other Medical and Healthcare
Cloud and Distributed Computing Perl/Python/Ruby Engineering Pain Management
Computer Network and Network Administration Salesforce.com Development Enginerring Systems Pharmaceutical
Data Engineering and Data Warehousing SAP ERP Systems Fabrication Engineering Special Needs
Data Presentation Scripting Languages Integrated Circuit (IC) Design Surgery
Database Management and Software Software and User Testing Materials Engineering Cardiology
Embedded System Software Applications Mechanical & Aerospace Engineering Chemistry
Game Development Software Code Debugging Optical Engineering Geology
GIS
Software Engineering Management and Requirements
Gathering
Other Engineering Life Sciences
Graphics Computer Design Software Modeling and Process Design Thermal Engineering Other Sciences
IBM Mainframe and Systems Software Revision Control System Oil & Gas, Subsea Engineering/Offshore Operations Science
IT Infrastructure and System Management Storage System and Management Clinical Trial Mathematics
Java Development User Interface Dental Statistical Analysis and Data Mining
Mac, Linux and Unix Systems Virtualization Healthcare Management

34. Industry Snapshot: TechnologyTotal
Audience Visiting
Average Daily
Visitors
Total Pages Viewed
(M)
Total Minutes Spent
(M)
LinkedIn 7,545,571 1,505,333 357 375
Indeed 3,133,774 373,983 95 62
CareerBuilder 877,721 97,277 17 12
Monster 1,418,983 95,548 21 17
Glassdoor 1,259,583 98,134 14 7
Stackoverflow 1,526,332 206,129 44 28
USAJobs 315,319 20,421 8 5
Source: ComScore Cross visitation, Plan Metrix. Dec’15 US. Desktop Only
Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)
LinkedIn’s
Shared Audience
Indeed 13.3%
CareerBuilder 4.5%
Monster 7.1%
Glassdoor 9.1%
Stackoverflow 7.5%
USAJobs 1.1%
Take-aways
• There are twice as many Tech Professionals on
LinkedIn vs. Indeed
• Only 7.1% of Tech Professionals on LinkedIn visit
Monster & 7.5% visit Stackoverflow
• 16x more Tech professionals visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 21x higher than

35. LinkedIn reaches a large number of Software Professionals
Source: ComScore Cross visitation, Plan Metrix. Dec’15 US. Desktop Only
Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)
4.8M
Unique monthly
visitors1.5M
UMV
of LinkedIn users
do not visit
Indeed.com
88% .58M
of LinkedIn users do not
visit Stackoverflow.com
.81M
UMV
94%
.29M
of LinkedIn users
do not visit
Glassdoor.com
.73M
UMV
91%
.43M
.77M
UMV
of LinkedIn users do not
visit Monster.com
93%
.33M
of LinkedIn users do not
visit CareerBuilder.com
95%
.46M
UMV .23M
of LinkedIn users do not
visit USAJobs.gov
99% .14M
UMV
.04M

36. Audience Snapshot: Software ProfessionalsTotal
Audience Visiting
Average Daily
Visitors
Total Pages Viewed
(M)
Total Minutes Spent
(M)
LinkedIn 4,806,379 1,095,394 264 284
Indeed 1,510,376 189,506 47 30
CareerBuilder 456,953 56,620 8 6
Monster 765,632 53,668 10 8
Glassdoor 728,989 63,595 9 4
Stackoverflow 810,309 123,652 26 19
USAJobs 137,615 8,351 4 2
Source: ComScore Cross visitation, Plan Metrix. Dec’15 US. Desktop Only
Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)
Take-aways
• There are 3x as many Software professionals on
LinkedIn vs. Indeed
• Only 8.8% of Software professionals on LinkedIn visit
Glassdoor
• 20x more Software professionals visit LinkedIn daily than
Monster
• Total pages viewed on LinkedIn is 10x higher than
LinkedIn’s
Shared Audience
Indeed 12.0%
CareerBuilder 4.8%
Monster 6.9%
Glassdoor 8.8%
Stackoverflow 6.0%
USAJobs 0.9%