As Solar equipments company out of Bangalore,India

2. SELCO Solar Light Pvt. Ltd. is a for-profit social enterprise based in Bangalore, India.
It has played an instrumental role in improving living standards of poor households in rural
India especially in the state of Karnataka through solar energy based interventions and low
smoke cook stoves.
SELCO Foundation envisions a world where sustainable energy is a part of the approach to
development and not an after thought. To achieve this, multiple innovative models and
processes for decentralized energy solutions need to be developed and replicated.
SELCO Foundation's e-shala (e-school) project takes education to children in rural areas,
mostly in areas where power supply doesn't exist by using a solar-powered power storage
device, LED projector and tablet loaded with content.

3. Home Lighting Mini-Grids Energy
centers

4. BLACKSMITH SOLAR LOOM ROTI
ROLLING

5. Digital Education Program Invention and Sustainability light for
education

6. Energy for health centers Cold storage M-
Photograph

7. Portable Housing Energy efficient housing Natural lighting

8. In 1995, the two partnered to found SELCO as an energy services company focused on meeting the
needs of people lacking adequate access to energy. Initially, SELF took a majority stake in the new
company, with Williams as Chairman, while Hande retained a minority shareholding position and the
role of Managing Director.
SELCO India eventually came into being in 1995 under the leadership of Hande
and Neville Williams, president of Solar Electric Light Fund (SELF). Financial backing was received
in December 1996 from Winrock International which released a conditional loan of $150,000 under the
USAID Renewable energy commercialization project. This was however on a condition that SELCO
INDIA created couple of solar service centers and install a minimum number of systems. SELCO
started with a financial model in which each customer would pay 25% of the cost upfront as down
payment and will further pay a monthly installment which is affordable and within the average
monthly budget of a family in the region. Along with this, the SELCO INDIA also provided a year's
guarantee to the warranty of the manufacturer along with free service for a year and a 90-day money
back guarantee. The loan to Winrock was paid back by 2000

10.  35.5% of Indian population have no access to electricity
 Solar accounts to only 6% of total renewable energy usage
 India receives 5000 trillion kWh of solar radiation

11.  Ranges from Rs.499- Rs.6000
 Easy finance options available from Co-operative banks
 Interest rates range from 5%-14%
 Customers are required to make a down payment of 10%-25%
 Balance payable over 3-5 yrs

12. PRODUCTS
• Solar
Photovoltaic
Lighting
system
• Lights and
Fans
• Battery
• Panels
FEATURES
• Door Service
• Minimum
operation
and
maintenanc
e cost
• Standalone
system (no
fuel)
BENEFITS
• No Black
outs
• Reliable
power (no
voltage
fluctuations)
• Easy
financing

13. HQ
RO
ESC
Salesforce
Salesforce
ESC
Salesforce
Salesforce
RO
ESC
Salesforce
Salesforce
ESC
Salesforce
Salesforce
CUSTOMER
S

14. ADVERTISIN
G
• Leaflets,pamphlets,posters,ban
ners
• Roadshows,Streetplays,exhibiti
ons
• Demonstrations
PR
• Interview on TV,radio,newspaper
• Testimonials
• Spokesperson
• Accolades,Recognition received
Personal
Influence
• Local charismatic leader
• Banks supporting financing
of Selco products
• Local SHG