selco India is looking for expansion strategy, important three strategies are Product Line Expansion Sales Network Expansion Energy Service Centers Expansion
selco India is looking for expansion strategy, important three strategies are Product Line Expansion Sales Network Expansion Energy Service Centers Expansion
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Competition in Rural Markets-Fake or Real?Rizwan Khan
Daily Milk, Lifebody soap and Fair & Lonely. These are popular brands in the hinterlands of Bangladesh . Don’t they sound familiar to daily brands Dairy Milk, Life Buoy & Fair & Lovely? Well, they not only sound but also look similar to the original brands. These brands are created by manufacturers producing cheap versions of the original brands.
Presentation talks about the consumer of rural India, facts and figure of rural India, their buying behavior, and also factors affecting decision making process and many more.
Presentation held by Ashish Kumar during the oikos swissnex Practitioner Day 2011 @ IIM Bangalore, India, 26 August 2011.
http://www.oikos-international.org/academic/development/development-academy-2011/practitioner-day.html
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Competition in Rural Markets-Fake or Real?Rizwan Khan
Daily Milk, Lifebody soap and Fair & Lonely. These are popular brands in the hinterlands of Bangladesh . Don’t they sound familiar to daily brands Dairy Milk, Life Buoy & Fair & Lovely? Well, they not only sound but also look similar to the original brands. These brands are created by manufacturers producing cheap versions of the original brands.
Presentation talks about the consumer of rural India, facts and figure of rural India, their buying behavior, and also factors affecting decision making process and many more.
Presentation held by Ashish Kumar during the oikos swissnex Practitioner Day 2011 @ IIM Bangalore, India, 26 August 2011.
http://www.oikos-international.org/academic/development/development-academy-2011/practitioner-day.html
Presented by IWMI's Marie-Charlotte Buisson, at the ICID's 66th IEC meeting, held in Montpellier, France (October 11-16, 2015), at the Irrigation and Energy workshop on October 14, 2015.
The Nigeria Alternative Energy Expo is Nigeria’s leading Energy Expo. NAEE features line-up of local and international speakers, delegates and exhibitors, who will gather to debate a new energy future for Africa's most populous nation
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...NewVenturesIndia
The VLE model is a decentralized local approach for addressing market based challenges in reaching out to rural areas. New Ventures reached out to the leading VLE networks and clean energy companies working with the VLE model to understand details of their operation.
Pseudo sensor: Emulation of Input Modality by Repurposing Sensors on Mobile D...Sungjae Hwang
We present a new approach, called PseudoSensor, which emulates otherwise inaccessible input modality by repurposing the existing sensors in mobile devices. In order to demonstrate our concept, eight applications are introduced in this thesis. NailSense and CamPress are interaction techniques that repurpose a camera sensor to emulate a pressure sensor. MicPen and PseudoButton are software solutions that repurpose a microphone to determine pressures exerted by users. ForceTouch and VibPress are software techniques that repurpose an accelerometer sensor to determine the level of pressure users apply to a mobile device. MagGetz and MagPen are software techniques that repurpose a magnetometer sensor to determine the level of pressure users exert on various types of input widgets. These applications explore the possibilities of emulating an input modality, focusing especially on emulating pressure sensors, which current mobile devices do not possess. By testing a series of applications and showing the results of user studies, we demonstrate the feasibility of our approach and the fact that the empirical evidence indicates high levels of performances. Finally, we distill our concept into a unified guideline and formalize it using some basic elements.
"SELCO India is a social enterprise established in 1995 and provides sustainable energy solutions and services to unserved
and under-served households and businesses. For more information click here: http://limeonline.org/presentation/"
Significance of Luminous Free Hit Programme in Bihar Mkt.Gopal Kumar
The objective of the study was to find out reasons behind Enrolled Members not promoting Luminous HEB (Home Electric Business) Brand. Based on personal interactions major cause was found to be as Operational inefficiency. To catch up with the competitive market, company is required to bring operational efficiency and work on relationship building with members.
MARKETING & BUSINESS PLAN PRESENTATION.pptxPankaj Rajput
tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments .
Building sustainable livelihoods through renewable energy cases EfficientCarbonZolt Energy
Balancing issues between development through science and protecting the planet. A few case studies on how Sustainable Livelihoods can be build through Renewable Energy.
Through our 6 years comprehensive business action plan and recommendations, we foresee an 11x growth in net income and 3x growth in customer reach for SELCO by the end of 2025. As a leader, I recommended an organizational structure change - from divisional to the matrix - ensuring smooth flow and higher efficiency being maintained as the organization grows.
Colombo | Nov-15 | End User Finance for Clean Energy ProductsSmart Villages
Sreekanth C S, Rao Rajesh
Our Colombo media workshop was a two-day residential event featuring a combination of background briefings from local and international experts and entrepreneurs on energy markets and developments in the South Asian off-grid sector. The workshop offered an opportunity to explore the Smart Villages concept and study nascent Smart Village projects and relevant technologies from around the world
More info: http://e4sv.org/events/south-asia-media-dialogue-workshop/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. Product & Brand Management
Shradha Jagasia-34
Solar Electric Light Company, India
2. Agenda
• Why Solar Energy?
• Selco India-
Snapshot
• Competition-
Snapshot
• Selco- A
Differentiator
• Catering to the
Urban Poor-
Mumbai
• Pilot Launch
• Product
• Price
• Place
• Targeting
• Shortlisting
• Promotion
• Advertising
•PR
• Personal Influence
• Sales Promotion
Sustainable
Models
• Budget
• Evaluation
3. Why Solar Energy?
6 % of urban
population lacked
electricity
800 million in India
continue using traditional
biomass energy sources –
namely fuel wood,
agricultural waste and
livestock dung – for
cooking and other
domestic
Traditional fuel combustion
is the primary source of
indoor air pollution in India,
causes between 3,00,000
to 4,00,000 deaths per year
and other chronic health
issues.
35.5% of the Indian
population still live
without access to
electricity.
60 % of rural
households have
connection to
electricity grid
Solar accounts for
6% of total
renewable energy
The Electricity Access
Database iea.org 2011
India receives one of
the highest global
solar radiation - an
energy of about 5,000
trillion kWh per year
Affordable &
reliable energy is
the need for
human &
economic
growth
4. Selco India- Snapshot
Solar Electric Light Company, India or SELCO India is
a for-profit social enterprise, providing sustainable
energy solutions and services to under-served households
and businesses.
Founded in 1995 by Dr. Harish Hande an alumnus of IIT
Kharagpur with INR 15,000 funding from its co-founder
Mr. Neville Williams founder of SELF (Solar Electric
Light Fund), a U.S.-based non-profit organization
facilitating rural electrification worldwide.
5. Selco India- Snapshot
SELCO India Distribution Network:
HQ
RO
RO
ESC
ESC
ESC
ESC
Salesforce
BA/Tech
Salesforce
BA/Tech
Sales force
BA/Tech
Salesforce
BA/Tech
Customers
HQ:
SELCO INDIA
headquarters located
in Bangalore
Regional Offices:
Located strategically
throughout service
territories, each office
directly manages
about 5 ESCs
ESCs:
SELCO’s Energy Service
Centers, base of sales,
service, and inventory.
Located in central rural
towns.
Salesforce & Business
Associates/Technicians:
SELCO’s direct sales force and
BAs market SELCO’s products
to potential customers.
Technicians look after
technical requirements
6. Selco India- Snapshot
SELCO India Products:
Selco offers products mainly in three segments: Solar PV- Photovoltaic,
Solar Thermal, and Cook-Stoves.
Solar Photovoltaic Lighting System
Solar Lighting (CFL and LED)
• Indoor Home Lighting System
• Outdoor Home Lighting System
• Solar Headlamp
Solar Inverter
Solar Cook Stove
Solar Thermal Water Heater
Domestic
Institutional
Selco Customized Products
Solar Powered Sewing Machine
Headlamps for Midwives
Portable Lights for Silk Farmers
7. Selco India- Snapshot
SELCO India Finance & Services
SELCO has leveraged the potential of the
country’s significant rural banking system to
finance sustainable energy systems for poor
rural households.
Over the years, SELCO has forged
partnerships with nine regional rural banks,
commercial banks, NGOs and rural farmer
cooperatives to develop financial solutions.
Selco is fundamentally organized around
providing the highest quality service possible for
our customers.
Upon the purchase of every system, each
SELCO customer receives the following services:
•Custom system design
•Installation
•Training on proper system use
•After-sales maintenance and support
8. Selco India- Snapshot
SELCO India Milestones & Awards*
More than 1,25,000 households and 2000
institutions as clients
1,35,000 + solar lighting systems set up in
India;
224 employees;
38 Energy Service Centers across Karnataka,
Gujarat, Maharashtra & Kerala;;
Largest solar water heating system ~ 4,00,000
litres for a single client in India
9 partnerships with Financial Institutions;
US$ 3.09 million revenue;
Ashden award for sustainable energy 2005
and 2007;
Green Energy Award from Prince Charles
2005;
Ramon Magsaysay Award for efforts to make
electricity affordable and customizable to
poor customers 2011;
* Data- mid 2012
9. Competition- Snapshot
Set-up- D.light was set up in 2007 by Sam Goldman and Ned Tozun to design and sell
affordable solar lanterns in developing countries.
Place- D.light serves over 62 countries, through over 12,000 retail outlets, 10 field offices,
and five regional hubs. The company employs over 300 people directly, and indirectly
employs hundreds more worldwide. Headquartered in USA, offices in India, China and
Africa.
Products- Solar Lighting Systems
Price- Cost of the products vary between Rs. 450-Rs.6000 depending on the model
Strategy- The company has a mass market strategy that is reaching large scale sales
Market Share- Over 50% worldwide. As on 2013, D.light has 15 million, with main markets in
India and East Africa.
10. Selco- A Differentiator
The underserved at the bottom of the pyramid
require innovations in product and finance for them
to afford and access these energy services.
Financial Risk: Absence of financial innovations.
Technology Innovations: Manufacturers are unable
to judge the needs of the end-users.
Lack of Commitment: Most organizations do not
consider innovations for the BOP market a main
priority for the company’s business.
A combination of innovations in products,
finance, supply and the service ensures that
reliable and affordable energy can be used to
improve the quality of lives of the poor
households.
Dispelling 3 myths:
Poor people cannot afford sustainable
technologies.
Poor people cannot maintain technologies.
One cannot build a sustainable business
while meeting social objectives.
11. •Own Service Center-staff
rather than
dealers
Selco- A Differentiator
•Marketed as an utility
investment rather
than consumption/
direct income
expenditure
•Customised solutions
based on needs.
• Facilitates income
generation.
• System Integrator v/s
Manufacturer
• Service orientation v/s
Product focus
• Third party piggy
backing on local
financial infrastructure
• Link financing to
investment and more
importantly HH cash
flow
• Flexible Tenure and
EMIs
•Risk perception
sharing with FIs
Finance Customisation
Marketing Service
13. Pilot Launch
1 2
Product Price
Place
Solar Photovoltaic Lighting System
Promotion
Luminaries- Rs. 399-1499 depending on
model
Solar Lighting System- Rs.5,999
Advertising
PR
Personal Influence
Sales Promotion Sustainable Models
Kurla Slum Area
Pilot
Launch
4 3
14. Product
Product Features Application Benefits
Solar
Photovoltaic
Lighting System
• Family
Lights & Fans
Panel
Battery
Charge
Regulator
Standalone
System. No Fuel
Houses
Small Business
Schools
Shops
No Black Out
Reliable Power
Easy Financing
Minimum
operation&
maintenance
cost
Door Service
Localised &
Reliable
15. Price
RANGE OF SOLAR LUMINAIRES , FANS & SYSTEMS
LED- 1.2/2.4/3.6 Watts
CFL- 5 /7/11 Watts
International
Rs. 799
Choice
Rs. 599
Mirror Optic
Rs.1499
Top Candle
Rs. 899
Astra
Rs. 399
Breeze
Rs.999 Solar Systems- 1 panel, 1 battery,
1 charge regulator, 4 Astra lights
Rs. 5999
Easy finance options
available from Janakalyan
Sahakari Bank.
Interest rates are based on
the credit source and
range from 5% to 14%.
Customers typically put
between 10-25% down,
paying the balance over
three to five years.
16. Place
Area: Slum Areas in Kurla
Unreliable grid connection
Long Power Cuts
Underserved Communities &
Migrant Colonies
Small Scale Business/Institutions
Schools, Religious places
Total Slum Population: Kurla: 6,58,972
% of Households Without Electricity: 98%
17. Place- Operation Channel
RO
Kurla
ESC
ESC
ESC
ESC
Salesforce
BA/Tech
Salesforce
BA/Tech
Sales force
BA/Tech
Salesforce
BA/Tech
Customers
Kurla E
Kurla W
Regional Offices:
Located strategically
in Chembur, each
office directly
manages about 4
ESCs
ESCs:
SELCO’s Energy Service
Centers, base of sales,
service, and inventory. 2
each at Kurla East & West
Salesforce & Business
Associates/Technicians:
SELCO’s direct sales force
and BAs market SELCO’s
products to potential
customers. Technicians look
after technical requirements.
18. Place- Operation Flow Chart
Identify Markets
Create
Awareness
Shortlist
Customers
Workout Energy
Requirement
Find Financial
Linkages.
Approve the loan
Do the
Installation
Explain the
Working
Provide
After Sales
Service
19. Users
Households-hutments/
SRA buildings
Roadside Vendors
Shopkeepers
Influencers
Religious Head
Bank Manager
Local Political Parties
Local MLA
NGO
Initiators & Deciders
Local MLA
Realtors/Builders
Self Help Group
President/Secretary
NGO
Buyers
Municipal School
Principals/Teachers
Bank Manager
Realtors/Builders
Hospital Administration
PO Incharge
Targeting
20. Shortlisting
Need Affordability
Shortlisted
Customer
Both need and affordability must be analysed while short listing a customer. If there is
need and the customer cannot afford to pay for the product, then the bank linkages
come into the picture.
21. Promotion
o Create awareness on the use of Solar Lighting System and generate interest
o Emphasize on the benefits- Affordable, Reliable and Sustainable
o Promote trials and adoption
Advertising PR
Personal
Influence
Interviews on TV,
Radio, Newspaper,
Testimonials,
Product Note,
Company Profiling,
Spokesperson
Profiling,
Accolades,
Recognition
Received
Leaflets, Posters,
Pamphlets,
Banners,
Newsletter, Road
Shows,
Exhibitions, Street
Plays
Trials/Samples,
Demonstrations,
PROMOTION PLAN
30% 30% 20%
WOM, Influencer
Demonstration
Sales Promotion
20%
Light Point Project,
Light for Education,
Head Lamp
Scheme
* Collaterals to be printed in
English, Hindi & Marathi language
22. Posters/Leaflets
Solar Energy Benefits
AFFORDABILITY –Solar
energy is cheaper than
non-renewable sources
RELIABILITY – Solar
energy can be used
throughout the year
SUSTAINABLITY-Sustainable
energy
your homes and small
Selco system consists of panel, businesses
battery & charge regulator. It
could power low voltage
appliance such as light, fan,
mobile charges, TV, radio. Panel
Want to know how???
to be placed south facing
The battery could be charged
Day visit municipal grounds
during the day & and Night
used for 12 hrs
14th Sept 2014 at 5 pm.
without Make the most being of nature’s recharged.
energy resource
Battery charged for 2 hrs can be
..used for 4 hrs
Be there to be the change
23. Posters/Leaflets- Media Planning
Why
•To create hype and awareness about solar energy.
What
•Communication to focus on affordability, reliability and sustainability of solar
energy and Selco’s Promise.
Where
•Posters to be displayed at/outside post offices, banks, SHG president office and bus
stands where the user TG visit regularly.
•Leaflets to be circulated during the weekend as newspaper inserts.
When
•During peak hours when user TG visit these places.
•While waiting for their work to be done they will be inclined to read the posters
•During Pre launch to create hype and curiosity among all TG.
24. Pamphlet
RANGE OF LUMINAIRES & FANS
LED- 1.2/2.4/3.6 Watts
CFL- 5 /7/11 Watts
International
Choice
Top candle
Mirror Optic
Astra
COMPONENTS
Panel:
- Size:10-120 Wp
- Warranty: 8 years
- Estimated Life: 15-20 years
- High efficiency monocrystalline/
polycrystalline cells
-All-weather resistant
Battery
- Size: 10-180 Ah
- Warranty: 3 years
- Estimated life: 6-8 years
- Low maintenance,
- deep-discharge, tubular plate
- batteries
- Hard rubber / polypropylene
- container
Charge Regulator
- Protects batteries from
overcharge and deep discharge
The SELCO Promise
AFFORDABILITY -Loans
available through
trusted banks.
RELIABILITY - Warranty
on all components of
the system.
SUSTAINABLITY-Sustainable
energy
equipments for all
SERVICE- Doorstep
service within 24 hours
Breeze
Static
25. Pamphlet
WORKING SERVICE
90 days money back guarantee.
1 year free service.
Rs.200 pa maintenance.
24*7 service assistance.
Technical visits every 3 months.
Contact:
742, 15th Cross, 6th Phase,
J P Nagar, Bangalore – 560078
India.
+91-80-266-545-09 | 10
+selco@selco-india.com
www.selco-india.com
ABOUT US
SELCO, a social
enterprise, was
established in 1995 to
provide sustainable
energy services to
underserved
households and
businesses. Over the
last 15 years, SELCO
has successfully served
over 100,000
customers, improving
their lives and
livelihoods.
Selco system could power low voltage
appliance such as light, fan, mobile
charges, TV, radio.
Panel to be placed south facing
The battery could be charged during
the day and used for 12 hrs without
being recharged.
Battery charged for 2 hrs can be used
for 4 hrs
26. Pamphlets- Media Planning
Why
• To create awareness about the company, its products and services
• To provide information on solar energy working
What
• Communication to focus on affordability, reliability and sustainability of solar
energy and Selco’s Promise
Where
• Distributed to the all TG at mass/home demonstrations, exhibitions
• Handed over to influencer TG- bank incharge, religions head, NGOs
• Inserted with regional newspapers through the newspaper vendor
When
• At the end of the demonstration sessions, during exhibitions
• Visiting the influencer TG during their free time- at banks, temples, offices
• Weekend newspaper Inserts
27. Banners
The SELCO Promise…
AFFORDABILITY -Loans available through
trusted banks.
RELIABILITY - Warranty on all components of
the system.
SUSTAINABLITY- Sustainable energy
equipments for all
SERVICE- Doorstep service within 24 hours
Solar Energy Benefits
AFFORDABILITY –Solar energy is cheaper
than non-renewable sources
RELIABILITY – Solar energy can be used
throughout the year
SUSTAINABLITY- Sustainable energy your
homes and small businesses
Lets Create a better future, today.
reliable
affordable
28. Banners- Media Planning
Why
• To create visibility & hype about solar energy and the company,
What
•Communication to focus on affordability, reliability and sustainability
of solar energy and Selco’s Promise
Where
• To be displayed at the venue of the road shows and street plays.
When
• During pre launch street plays and follow up road shows
29. Newsletter
Selconnect is a quarterly newsletter that contains
information on the following:
Solar Projects in India
Selco New Project Launches
Sustainable Environment Measures by Selco
Interviews of Celebrities
Testimonials
Accolade & Rewards
Milestones
CSR Activities
Quiz Section
Useful Energy Saving Tips
SELCO Solar Light (P) Ltd.
30. Newsletter- Media Planning
Why
• To create awareness about the company and solar energy industry
happenings
• To create brand equity for the company
What
•Communication to focus on affordability, reliability and sustainability
of solar energy and Selco’s Promise
Where
• Distributed to influence, buyer and initiator TG and buyers who are
evolved and play an important role in decision making of the user
TG
When
• To be couriered every quarter to their office/residential address
31. Road Shows, Exhibitions & Street Play
Road shows can be held along with college
students/NGOs (Centre for Environmental
Research & Education)/professionals.
To create awareness about the products,
display and demonstrate the products
Exhibitions can be held at a common
place where demos can be given along
with the product pamphlets
Street Plays can be conducted with college
students, NGOs (Centre for Environmental
Research & Education)/professionals at the
school/municipal open grounds to display
the benefits of solar energy and create
awareness
Broadcast
32. Road Shows, Exhibitions & Street Play- Media Planning
Why
• To create awareness and hype about solar energy
• To create visibility for the company and its products
What
•Communication to focus on affordability, reliability and sustainability
of solar energy and Selco’s Promise
Where
• The road show van can move around central locations- outside religions
places, markets, schools, post offices and banks.
• Exhibitions & street plays can be held at school or municipal grounds
When
• During peak hours when user TG visit these places.
• During weekends and public holidays
• During Pre launch
33. Demonstrations
In central locations where the people often
meet and discuss in groups, such as
Temples, Library, Reading room, Post Office,
etc., a mass demonstration can be organised
followed by distribution of pamphlets about the
products.
In places where banking activity is high, a
live demonstration of the product at the bank
premises can be arranged during the peak
banking days. This helps in evoking
interest amongst the potential customers.
A Tea party can be organized in the house of
an influential person wherein the product demo
can be given.
Broadcast
34. Demonstration- Media Planning
Why
• To create awareness about the company, its products, services
• To inform about product usage and benefits
• To encourage adoption
What
•Communication to focus on affordability, reliability and sustainability
of solar energy and Selco’s Promise
Where
• Demos to be held at common places like markets, banks, schools,
SHG president’s house for all TG
When
• During weekends and public holidays
35. Trials/Samples
Solar systems can be installed in the
house of an influential/trustworthy
member for a trial period of 1-2
months.
The product can be left at the
person’s house which is accessible
to others and allow them to see it
there at their convenience. This
makes a big impact as it gives a
touch-and-feel experience to the
customers and induces adoption
Broadcast
36. Trials/Samples- Media Planning
Why
• To create awareness about the company, its products, services
• To inform about product usage and benefits
• To given a first hand experience and encourage adoption
What
•Communication to focus on affordability, reliability and sustainability
of solar energy and Selco’s Promise
Where
• Trials to be set up at the house of influential person-bank manager,
MLA, NGO Head, School Principal/Teacher for all TG
When
• Trials to be set up during the pre launch and launch phase for a
period of 1-2 months
37. Promotion
o Create awareness on the use of Solar Lighting System and generate interest
o Emphasize on the benefits- Affordable, Reliable and Sustainable
o Promote trials and adoption
Advertising PR
Personal
Influence
Interviews on TV,
Radio, Newspaper,
Testimonials,
Product Note,
Company Profiling,
Spokesperson
Profiling,
Accolades,
Recognition
Received
Leaflets, Posters,
Pamphlets,
Banners,
Newsletter, Road
Shows, Exhibitions,
Street Plays
Trials/Samples,
Demonstrations,
PROMOTION PLAN
30% 30% 20%
WOM, Influencer
Demonstration
Sales Promotion
20%
Light Point Project,
Light for Education,
Head Lamp
Scheme
* Collaterals to be printed in
English, Hindi & Marathi language
38. PR Plan
Key Communication Message- Affordability, Reliability and Sustainability
Through media influencers spread awareness about the availability of low maintenance
sustainable energy solutions
Plug in stories about the evolved green citizens – testimonials of celebs / socialites.
Category building / development: Story angel – Rural energy solutions not restricted to
rural India only
Hygiene PR:
Product Note – targeting Power, Trade, Construction, Interiors and lifestyle media
Company Profiling in Trade Media, Financial and General interest (Business pages) print
dailies, Business Magazines and websites(SME focus)
Announcements – bagging of huge projects
Certifications, Awards and Recognition received
Participating in industry stories, HR stories with Rural Energy sector perspective
Spokesperson Profiling in Power Trade Media, Financial dailies, Business Magazines and
websites (Entrepreneurial focus)
Opinion pieces in industry stories, budget quotes, policy governance stories, HR stories
on rural energy sector
Explore unconventional communication modes to reach out to larger audiences – i.e
Associate with a trade media for a Renewable Energy quiz. Become the gifting partner
Tapping the shows (general story telling / debate shows) on electronic media which focus
on alternate energy or rural energy
40. Promotion
o Create awareness on the use of Solar Lighting System and generate interest
o Emphasize on the benefits- Affordable, Reliable and Sustainable
o Promote trials and adoption
Advertising PR
Personal
Influence
Interviews on TV,
Radio, Newspaper,
Testimonials,
Product Note,
Company Profiling,
Spokesperson
Profiling,
Accolades,
Recognition
Received
Leaflets, Posters,
Pamphlets,
Banners,
Newsletter, Road
Shows, Exhibitions,
Street Plays
Trials/Samples,
Demonstrations,
PROMOTION PLAN
30% 30% 20%
WOM, Influencer
Demonstration
Sales Promotion
20%
Light Point Project,
Light for Education,
Head Lamp
Scheme
* Collaterals to be printed in
English, Hindi & Marathi language
41. Personal Influence- WOM & Demonstrations
Getting the help of a local charismatic leader to
promote the products. The relevant person needs to be
targeted first and once he is convinced, he becomes
instrumental in spreading the word in the
area
A bank offering innovative financing for Selco products
can market the product through a demo at the bank
premises. The goodwill the Bank Manager shares with
the people helps in creating trust for the organisation
thus creating a healthy starting point to begin
operations.
Local SHG can organize a demo meet to create
awareness about Solar and advocate its adoption.
Tea parties can be organized by a person who is using
the Selco solar system. He can talk about its benefits to
other.
The installation team can create a hype at the time of
installation to create traction and curiosity.
42. Promotion
o Create awareness on the use of Solar Lighting System and generate interest
o Emphasize on the benefits- Affordable, Reliable and Sustainable
o Promote trials and adoption
Advertising PR
Personal
Influence
Interviews on TV,
Radio, Newspaper,
Testimonials,
Product Note,
Company Profiling,
Spokesperson
Profiling,
Accolades,
Recognition
Received
Leaflets, Posters,
Pamphlets,
Banners,
Newsletter, Road
Shows, Exhibitions,
Street Plays
Trials/Samples,
Demonstrations,
PROMOTION PLAN
30% 30% 20%
Sales Promotion
20%
WOM, Influencer
Demonstration Light Point Project,
Light for Education,
Head Lamp
Scheme
* Collaterals to be printed in
English, Hindi & Marathi language
43. Sales Promotion Sustainable Models
Solar Light Point Project:
The project of renting solar lights involves
following participants –
Roadside vendors, beneficiaries of the Solar
Light Point Project
An Entrepreneur, who owns the solar lights and
rents to road side vendors
The local financial institution – provides loan to
the entrepreneur to purchase the Solar Lighting
System
SELCO, Installs the system and offers a discount
to the entrepreneur
A NGO may be involved to ensure success of
the project – with concern for the roadside
vendors and the entrepreneur
Benefits:
Clean, smokeless, bright and portable
solar lights for street vendors
Bright light attracts customers and could,
therefore, lead to more business
Access to energy financing through
financial institutions for the entrepreneur
The entrepreneur can run Rental, as well
as Hire-Purchase models to suit the
income and cash flow of his customers
Low expenditure and high profit
44. Bank gives a loan to an
interested, eligible entrepreneur
who procures material from
SELCO.
Solar charging
station for batteries
owned by
entrepreneur at his
house/shop. Power
per charging station
can vary from 100W
to 1.5Kw.
Vendors using solar
charged batteries to run
their lights. They pay a
nominal rental fee (Rs.6 to 8
per day) to the entrepreneur
at the time of battery
delivery. The entrepreneur
retrieves the batteries once
discharged and restarts the
cycle.
Charged batteries
being transported to
the vendors in the
evening.
The alternative: bulbs
and kerosene
lanterns
Typical central
charging of SLA/Deep
cycle 10Ah-15Ah
batteries. Around 10 to
150 batteries can be
charged.
45. Sales Promotion Sustainable Models
Light For Education Program:
Students are given an LED powered study
light from the school.
The light includes a small detachable
battery, which can be recharged at the
solar recharge centre in school.
Therefore, the child must attend school in
order to have light at home.
Solar systems will be provided to the
schools at a subsidized rate or through a
sponsor
Benefits:
A centralized charging station at the
school
The study light which the student keeps at
home, and A pocket size battery pack
which is charged in the school and
powers the light
Independent solar charging system
Improves studies and attendance in
schools
46. Sales Promotion Sustainable Models
Head Lamp Scheme:
Tie ups to be done with Realtors/Builders
who undertake building construction
activities in the TG areas-SRA building
High power head lamps to be provided at
discounted rates to them for the
construction workers so that construction
work can be carried out safely at night.
Benefits:
Increases productivity
Ensures safety
Reduces the risk of accidents
47. Budget
Promotion Particulars Specification Size Rate Qty. Days Amount
H W L
Advertising
Leaflets 180gsm, multicolor 3 3000 9,000
Posters
A3 size multi color, glossy print &
280gsm 40 250 10,000
Pamphlets A4 size, multicolor , 2 sided 10 3000 30,000
Road shows, Exhibitions, Street Plays:
2,85,800
Vehicle for road show 12000 1 6 72,000
Banner boys 1000 10 6 60,000
Promoters/Volunteers 1000 10 6 60,000
Stage 2 8 10 60 1 6 14,400
Sound System 4000 1 6 24,000
Mic 450 2 6 5,400
Trials/Demonstrations 20,000
Collectors NOC, Traffic, Local Police,) 30,000
PR
Agency fees 90 1,00,000
Sales Promotion
Launch Discounts @ 10%/Sales Promotion
Models@ 10%
Assuming that 10% hh and est will
buy i.e 10000 15 60,00,000
Free Samples 399 200 79,800
TOTAL 65,14,600
48. Evaluation- Market Share & Sales
Market Share
• To light 1,00,000 hh and est
in the target area
• To capture the entire 6.5
million population slum
market in Mumbai phase
wise over the next 3 years
• To be the market leader in
Mumbai in the segment of
sustainable energy
Sales & Revenue
• To sell 1,00,000 solar systems
in the target area.
• To increase overall sales
from 1,35,000 units currently
to 3,00,000 units.
• To rope in at least 1
entrepreneur every 1 km
radius for the Solar Light
Point Project.
• To increase the company’s
revenue from Rs. 266 million
to Rs.500 million by 2017.
49. Mind Share Transformation
Solar
Energy
=
Selco
Selco = Reliable
Sustainability = Solar = Selco
Selco = Sustainable Energy
Finance Innovations
Need Gap Need
Non Affordability
Reliable &
Sustainable
Energy
Gap
No Electricity
49