LinkedIn is an essential social media platform for your business. This Presentation will help you in understanding basics of LinkedIn Marketing and the importance of it in today's digital marketing arena.

1. LinkedIn For Business
By Rushikesh Patil

4. Objectives of LinkedIn

5. How to achieve?
 Creating Business Page – Company specific domain id
 Optimizing your business page
 Formulating content strategy that delivers value
 Publishing content on regular basis
 Sponsored content to drive engagement

6. What to Share?
 Company Updates
 Showcase work culture
 Blog/PR
 Videos
 Industry specific news
 Customer Testimonials

7. LinkedIn Marketing Essentials
 Groups – Networking
 Social Business – Educate and Inform audience
 Build Image – Through Thought Leadership
 Keyword Management – For SEO

8. Building A Business Page
Followers Tab
Cover Photo
Publishing Updates
Showcase Pages

9. Advertising on LinkedIn
1. Sponsored Content : For Engagements 2. Text Ads: Lead Generation

10. Targeting on LinkedIn

11. Important Links to follow
 Marketing Solutions: https://business.linkedin.com/marketing-solutions
 Publishing Article: Through your profile from ‘Write an article’option
 Life Page: https://business.linkedin.com/talent-solutions/company-career-pages?src=li-cplife
 Elevate: https://www.linkedin.com/elevate/register
 Influencers: https://www.linkedin.com/pulse/discover

12. THANK YOU!