Your Career Page is the first impression that candidates will have of your company and will illuminate your unique talent brand. This guide will show you how to create an engaging page within minutes.

1. Welcome to your LinkedIn Career Page! Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
Getting Started: 3 Steps to an Irresistible Career Page
Getting Started
LinkedIn Career Page
with

2. The Anatomy of a Career Page
If you have a “Gold Page” you
can create a page for each of
your audiences.
TARGETING
Once your license has been issued, you will be notified by our support team by email.
You can now edit your Career Page:
Simply upload your images, links and copy/paste your text.
Add a banner and link it to your
website (or another site).
MAIN BANNER
Click to add your headlines and
text content.
TEXT CONTENT
Basic Editing

3. Build an irresistible presence1
Build credibility by sharing certifications earned, clearances obtained, and awards won.
Certifications & awards
You can use a mix of text, images, and video to showcase your employer brand in a unique and
interactive way. The best way to get started is to utilize the multimedia assets that your company
on-hand: text, graphic, and even an explainer video. If you want to create custom content and don’t
have it readily available, you can still launch your page now and build out your presence over time.
Need inspiration? Check out this blog post
Attention-grabbing opening text
Create a headline and summary that instantly energize your LinkedIn audience. Write like
you want to hire — not like you want to be hired or sell your products.
Rich media
Share pictures, videos, blog posts, Slideshare presentations, and PR coverage that shed
insight into your company’s culture and boost your talent brand.
Volunteer activities
Paint a complete brand picture by showcasing your volunteer work and causes that
your organization supports.
Ask your team members to share their experiences.
Employee quotes and testimonials
LinkedIn’s audience is
interested in learning
about your brand’s
culture, values, and
career opportunities.
Your Career Page
should speak to
your organization’s
recruiting presence
rather than your
company’s products
and services.
tip
Did you know?
Upgraded Career Pages allow
you to customize your content
for different audiences such
as engineers, data scientists,
sales reps, and marketers.
Talk to your relationship
manager to learn more.
CONTENT
CUSTOMIZATION

4. Craft engaging status updates
Career Pages are SEO-friendly, so be sure to use keywords
that your audiences are using to find your company.
Optimize your pages for search engines
Ask them to ‘like’ and ‘share’ your company updates
and add a link to your Career Page in their email
signatures.
Engage your employees
Your web team can pull code for a “Follow” button
from developer.linkedin.com to add to your blog or
website.
Add a “follow” button to your website
Ask your community to follow your Career Page. You can
use your other social media channels and email newsletter.
Announce your Career Page
tip
Collaborate with
your marketing team
to create recruiting-
specific text, graphics,
and video. If marketing
can’t help, you can
curate content from
what’s publicly
available online.
3 Start creating a follower-base
Millions of LinkedIn users visit Career Pages to learn about
company news, industry insights, and job opportunities —
they’re looking to learn about the culture and values that drive
your brand. Status updates through your company page will be
a major part of this process.
Any organization, large or small, can be a discussion leader. In
addition to sharing blog posts from your own website, you can
curate interesting articles from popular media channels. Your
company will never run out of editorial content to share.
2
Need inspiration? Check out this gallery of great status updates
Did you know?
Upgraded Career Pages allow
you to customize your content
for different audiences such
as engineers, data scientists,
sales reps, and marketers.
Talk to your relationship
manager to learn more.
TARGETING
Your follower base is your talent community and candidate pipeline -- LinkedIn’s research shows that 79 percent of Career Page followers are
interested in new opportunities and 3x more likely to respond an organization’s recruiters. Here’s how to get started:
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