Roadshow Europe Golden Gekko - Christine Linder

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Roadshow Europe Golden Gekko - Christine Linder

  1. 1. How to engage users over time.
  2. 2. About UsWho we are and what we do. 2
  3. 3. Cross platform specialists since 2005 Team of 130+ people across 5 countries400+ apps -> past 12 months 3
  4. 4. More than 100 brands and agencies have put their trust in us. 4
  5. 5. Mobile Apps:Life after ChristmasHow to engage users over time. 5
  6. 6. What’s wrong with1M people usingyour app once?A one-off app can be a greatinvestment not only for Christmas. Due to high complexity, core business apps may take up to a year to develop. One-off apps are often less complex and can be launched within weeks. They can be more innovative and creative which may leave a deeper impression. Use one-off apps to promote core business apps and services to drive indirect revenue. 6
  7. 7. But if you’re in for thelong haul... ENGAGESome advice. 7
  8. 8. The fundamentals Your business concept USPs User engagement and experience Build on your app’s features. 8
  9. 9. 26% of app downloadersbecome loyal users.Make them stay with you. Reported findings show that 26% of apps were used once, never to be used again. BUT - at the other end of the user spectrum - the loyal followers show that another 26% go on to become the most loyal customers.Source: Bizreport.com 26th February 2011 9
  10. 10. Your business concept What will you achieve with the app? Who is the end user? What is your USP? 10
  11. 11. Engagement and userexperience How to display your product value within your app. Keep it simple Intuitive screen flow 11
  12. 12. MaintainengagementDynamic content Brings the app to lifeGamification Implementing powerful game mechanics into your apps increases user engagementSocialisation 91% of mobile users socialize. Use it.Discounts and offers They work. O2 PM had 200K redemptions out of 1,3M downloads 12
  13. 13. Build on your app’sfeaturesBe killer: Be ahead of the competition Evolve features and content Keep up with device capabilities Integrate with new technology 13
  14. 14. Christine LinderHead of Agency Relationshipsemail cl@goldengekko.commobile +34 663 306 379

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