Mobile Marketing Growth and Website Design
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This document discusses the growth of mobile and tablet usage and its impact on web design. It notes that mobile usage has risen massively since 2007 and is expected to continue growing. It also discusses how websites need to be optimized for mobile, with responsive design that adjusts content based on screen size. The document recommends businesses implement a mobile-optimized or responsive website to ensure their content is accessible on all devices.
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Mobile Marketing Growth and Website Design
- 1. Jason Nichols 3/1/15 Fundamentals of Web Design Project Week 4
- 2. “it's no longer a case of asking whether mobile marketing important, we know it is!” Photo by bloggingpro.com
- 3. How much mobile and tablet usage has grown and estimated future usage In 1998 Blackberry offered their users “specially formatted pages that offered news, weather and stock market data.” “Tablets actually began decades before the iPad was launched in 2010.”
- 4. Since 2007 mobile usage has been on a massive rise This can only be expected to continue to rise.
- 5. Search “Google has led the way in building a set of results optimized for mobile phones and tablets.” Photo by plus.google.com
- 6. How mobile and tablet usage has impacted web design Web Sites “Mobile sites no longer need to be cut down in size and information.” Apps Interfaces used by businesses to display content with greater ease to the user.
- 7. How mobile and tablet usage has impacted web design E-Commerce Users with the best and newest technology are more inclined to spend money via E-Commerce sites Photo by harapartners.com
- 8. What current technologies can be used to make websites accessible on all devices Some of the accessibility options are: Screen Reader Software Braille Terminals Screen Magnification Software Speech Recognition Software Subtitled or Sign Language Videos
- 9. 1-2 bad examples of websites that don’t work well on mobile/tablet devices Hardee’s Johns Hopkins
- 10. 1-2 good examples of websites that do work well on mobile/tablet devices Abercrombie & Fitch Caribou Coffee
- 11. What you recommend the business you're examining should specifically do to make sure their website can be accessed and used on mobile and tablet devices Mobile Optimized website Mobile Friendly website Responsive Web Design
- 12. Thank You!
- 13. Fiedel, G. (2013). Responsive Web Design: Is Your Website Viewable On Mobile? Fat Eyes Blog. Retrieved from: http://www.fateyes.com/responsive-web-design-is-your-website-viewable-on- mobile/ Marsden, D. (2012). How Mobile Devices Have Impacted Digital Marketing. Koozai.com. Retrieved from: http://www.koozai.com/blog/search-marketing/mobile-search/how-mobile-devices-have- impacteddigital-marketing/ Bosomworth, D. (2015). Mobile Marketing Statistics 2015. SmartInsights.com. Retrieved from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing- statistics/ N/A. (2014). Blackberry Timeline: A Tech Titan’s Roller Coaster Ride. CBCNews.com. Retrieved from: http://www.cbc.ca/news2/interactives/timeline-rim/ N/A. (2013). The History of the Tablet. BusinessInsider.com. Retrieved from: http://www.businessinsider.com/history-of-the-tablet-2013- 5?pundits_only=0&get_all_comments=1&no_reply_filter=1#comment-51ac74fe69bedd1035000006
Editor's Notes
- “it's no longer a case of asking whether mobile marketing important, we know it is!” But lets take a look back. If we do we will notice that mobile and tablet usage has been in the works for quite some time.
- How much mobile and tablet usage has grown and estimated future usage Blackberry offered their users “specially formatted pages that offered news, weather and stock market data.” “Tablets actually began decades before the iPad was launched in 2010.” “Apple's iPad gets most of the credit for that, but the tablet computer was not Steve Jobs’ idea.” But since then the mobile and tablet usage has soared. We are now able to do almost any task over a smartphone or tablet. I mean we can control our houses, our cars, our communications, and more all from the palm of our hands or our voices.
- Since 2007 mobile usage has been on a massive rise This can only be expected to continue to rise. With the help of alternative suppliers, lower income users are now able to get their hands on a mobile device. This means that more and more people are getting their information from a mobile device.
- “Google has led the way in building a set of results optimized for mobile phones and tablets. On Tablets in particular, Google displays results differently depending on which way round the user has their device, landscape or portrait. This directly effects the performance of AdWords listings. If you are advertising through AdWords on these devices, you now need to be one of the most relevant to a user’s search in order to have your advertising show at the top.”
- How mobile and tablet usage has impacted web design Web Sites “Mobile sites no longer need to be cut down in size and information. Most modern mobile devices have the ability to show full websites that can be easily zoomed in and out for easier viewing on smaller screens” “Website owners have realized the significant increase in visits from mobile devices and worked hard to optimize their websites for these smaller screen sizes.” Apps “Apps for businesses tend to just be ‘interfaces’ for displaying data which could have been seen on a website but with greater ease of use to the user.” “Apps (or mobile device applications) are seen as the cooler way to connect with brands and online services.”
- How mobile and tablet usage has impacted web design E-Commerce “those with the latest technology are more likely to spend more through eCommerce transactions. Tie this into an optimized PPC campaign and a responsive website design and there are greater opportunities at the moment to generate higher ROI’s than traditional websites because the competition have not yet invested in this.” “Website owners have tested and optimized checkout processes specifically for mobiles devices in order to improve conversion rates and reduce drop out rates. Cutting back form lengths and using address look up tools are essential for these users as typing is harder on these devices. Saving users having to log in each time and 1-click purchasing services have now become common as a result of more mobile device eCommerce optimization.” These are just a few ways mobile and tablet usage has impacted web design.
- Slide 7 What current technologies can be used to make websites accessible on all devices Some of the accessibility options are: Screen Reader Software Braille Terminals Screen Magnification Software Speech Recognition Software Subtitled or Sign Language Videos
- “A mobile optimized website is a condensed format of the original website which usually aims to be highly functional yet simple to use and navigate.” “Mobile Friendly fits right into the context of current design. It will look the same on a desktop or mobile device only smaller. These websites function well if you aren’t concerned with the extra scrolling and zooming needed because the size shift.” Responsive websites “are websites that have been specifically designed to optimize their viewing capability on multiple screen sizes and from a variety of different sources including smart televisions, cell phones, tablets, computers, and internet ready media players.”