4. Before Accepting the
Interview
What issues will be discussed?
Who is the audience?
Who will do the interview?
What are possible sidebar
issues?
5. Preparing for the
Interview
Write out 3 brief positive points
- mental 3x5 cards, key
messages
Have them ready for each
possible issue
Put your key messages up front
12. Avoid Technical Terms,
Jargon, Acronyms
Use words and descriptions the
audience will understand
Don’t let the reporter’s
knowledge cloud the level of
your answer