European tourism policy:
initiatives and tools
Naples, 10th
July '13
Cinzia De Marzo
European Commission, DG Enterprise & ...
Legal base
The EU can: intervene to "support, coordinate or complement
the action of Member States"
2
Articles 6 and 195 –...
Europe N°1 tourist destination in the world
Thanks to great
•cultural and historical
heritage
•natural assets
•diversity o...
4
Main objective: Making EU tourism more
competitive
Diversify EU tourism offer
•by better exploiting our cultural /
indus...
European Tourism Indicator System-ETIS
for sustainable destinations
• Launched in a public conference on 22 February 2013,...
The ETIS is…
…for ALL types of European tourism destinations, such as:
•Local authority-run Tourist Boards;
•Destinations ...
WHAT ARE THE MAIN BENEFITS FOR THE
DESTINATIONS?
• To assist destinations develop tourism in more sustainable
manner and r...
ETIS – Next steps
• 3 pilot phases of 9 months each – assessment of
feedbacks and results for a possible review of the sys...
State of play
• Very successfull the result of first call!
• 100 destinations across Europe have applyed for the first
pil...
Trans-national sustainable thematic tourism
products
• The 3rd May '13 was published the call for proposals on
Supporting ...
11
PUBLISHED!!!
Deadline on 31st July 2013 at 17:00.
"The present call aims at supporting trans-national cooperation and public-private partnerships, in the
field of cultural ...
Calypso plus:
"Tourism for Seniors"
• Call for Proposals "Senior Initiative", aiming at facilitating
transnational low sea...
Calypso plus:
"Tourism for Seniors"
• ObjectivesObjectives
1. Foster the demand and supply of transnational tourism for se...
Who can apply and how?
EU 28 Member States.
European Free Trade Association countries (EFTA) which are members of the
Euro...
Contact details
Unit E1. Tourism policy
ENTR-TOURISM-POLICY@ec.europa.eu
16
Thank you for
your attention!
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8 cinzia de marzo

  1. 1. European tourism policy: initiatives and tools Naples, 10th July '13 Cinzia De Marzo European Commission, DG Enterprise & Industry Tourism Policy Unit
  2. 2. Legal base The EU can: intervene to "support, coordinate or complement the action of Member States" 2 Articles 6 and 195 – Lisbon Treaty - Its action shall in particular: encourage the creation of a favourable environment for the development" of a competitive tourism sector
  3. 3. Europe N°1 tourist destination in the world Thanks to great •cultural and historical heritage •natural assets •diversity of sceneries •quality services •good connectivity •… In the Framework (COM(2010) 352) 3 INSERT
  4. 4. 4 Main objective: Making EU tourism more competitive Diversify EU tourism offer •by better exploiting our cultural / industrial heritage/cultural routes •prioritising sustainable development, professional skills and service quality; •Increasing intra-EU tourism flows by the diversification of tourism products and low-season tourism 4
  5. 5. European Tourism Indicator System-ETIS for sustainable destinations • Launched in a public conference on 22 February 2013, together with a Toolkit (guidelines), available on the Commission's website: • It aims at facilitating the efforts of those tourism stakeholders who are committed to ensure a sustainable management of their destination, by providing them with an easy to use toolkit: • it will allow stakeholders to measure and monitor their sustainability management processes, and should enable them to share and benchmark their progress and performance. • The system has been conceived in such a way as to be usable by all kind of destination. 5
  6. 6. The ETIS is… …for ALL types of European tourism destinations, such as: •Local authority-run Tourist Boards; •Destinations such as national parks employing their own destination manager; •'physical space in which a visitor spends at least one overnight. It includes tourism products such as support services and attractions, and tourism resources within one day’s return travel time. It has physical and administrative boundaries defining its management, and images and perceptions defining its market competitiveness. Local •destinations incorporate various stakeholders often including a host community, and can nest and network to form larger destinations and may be cities, towns, resorts or rural areas, or groupings of these'. •Destinations who have no formal management, or a combination of the arrangements above.
  7. 7. WHAT ARE THE MAIN BENEFITS FOR THE DESTINATIONS? • To assist destinations develop tourism in more sustainable manner and raise the profile of the destination • To generate economic benefits which may include improved destination reputation, greater visitor satisfaction and an increase in daily spend per visitor; • To encourage the privat sector to fund (or partially fund) local co-ordination of the System long term; • To develop and run training programmes for destination managers on how to use the system; 7
  8. 8. ETIS – Next steps • 3 pilot phases of 9 months each – assessment of feedbacks and results for a possible review of the system (by 2015, early 2016) • 2 calls for expression of interest – deadline 1st and 5th July '13 • For interested destinations on testing the system • For professional expertise > informal pool of experts The ultimate goal: • A European wide and improved comparable system/benchmarking • Potential use for the Virtual Tourism Observatory
  9. 9. State of play • Very successfull the result of first call! • 100 destinations across Europe have applyed for the first pilot phase and they are strong motivated to start testing ETIS since the 15th July '13 • II Pilot phase from 1st December '13- 30 September '4 • III Pilot phase from 1st February '15- 31 October '15 9
  10. 10. Trans-national sustainable thematic tourism products • The 3rd May '13 was published the call for proposals on Supporting the enhancement and promotion of sustainable transnational thematic tourism products: http:// ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=6615 and deadline was the 3rd July '13. • 48 projects formally applied 10
  11. 11. 11 PUBLISHED!!! Deadline on 31st July 2013 at 17:00.
  12. 12. "The present call aims at supporting trans-national cooperation and public-private partnerships, in the field of cultural and industrial tourism, with a view to support "transnational cultural or industrial heritage related tourism products". Therefore the focus of this call is on "product development" and/or "promotional” phases." •Expected results •Creation of a "critical mass" of destinations, attractions, sites and tourism-related services […] which will contribute to the diversification of European tourism offer; •Contribution to the growth of employment in the tourism sector in regions facing economic decline or reconversion; •Better valorisation of the European cultural and industrial heritage; •Fostering a greater sense of European identity […]; •Eligibility •5 partners; 5 countries; at least 2 partners among National/Regional Authorities or their associations/networks or bodies acting on their behalf … •Other conditions •Start date: January 2014 Duration: max 18 months •Cofinancing: 75% Maximum financing per project: 200.000 euro 12
  13. 13. Calypso plus: "Tourism for Seniors" • Call for Proposals "Senior Initiative", aiming at facilitating transnational low season tourism exchanges in Europe, encouraging senior citizens to travel  Publication: 27 June '13- deadline 26th September '13  Budget Line: EIP Programme  Budget: 1 million €  EU Co-financing: 70% up to 340.000€ for each project  Implementation period: 18 months from January 2014 13
  14. 14. Calypso plus: "Tourism for Seniors" • ObjectivesObjectives 1. Foster the demand and supply of transnational tourism for seniors; 2. Improve tourism seasonality patterns across Europe, by contributing to the extension of the tourism season, promoting regional development and increasing European citizenship; 3. Create innovative tourism packages for seniors, which will be available and sustainable after the EU co-financed period; 4. Set up and strengthen sustainable public-private European partnerships, including SMEs, to contribute creating a European tourism domestic market for seniors in the long term. 14
  15. 15. Who can apply and how? EU 28 Member States. European Free Trade Association countries (EFTA) which are members of the European Economic Area (EEA) in accordance with the conditions laid down in the EEA Agreement: Norway, Iceland, Lichtenstein. Other countries participating in the Entrepreneurship and Innovation Programme of the CIP: Croatia, the Former Yugoslav Republic of Macedonia, Turkey, Serbia, Montenegro, Albania and Israel. Applicants should act in consortium with partner organisations which must be composed by a minimum of 4 and maximum of 8 partners, including the coordinator , covering at least 4 different European countries 15
  16. 16. Contact details Unit E1. Tourism policy ENTR-TOURISM-POLICY@ec.europa.eu 16 Thank you for your attention!

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