Economic & Travel KPIs about Spanish Travel Market

1. SPANISH ECONOMIC & TRAVEL FIGURES
Economic & Travel Figures | Spain | 2017
HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org
Growth your European Travelers starting at € 950 monthly
Economics
GDP RANK GDP GROWTH CPI UNEMPLOYMENT AGS
14 +3.2 % 1,1 % 16,55 % € 27.675
Travelers
MILLONAIRES DEPARTURES LONG-HAUL LENGHT OF STAY EXPENDITURE
420.000 145.473.000 13.383.500 9.9 €10.243.000

2. SPANISH ECONOMIC & TRAVEL FIGURES
Economic & Travel Figures | Spain | 2017
HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org
Growth your European Travelers starting at € 950 monthly
OTA’s
Top 5 (From Septembrer to February 2018)
OTA Visits %
Edreams 5.510.000 -18,97%
Atrapalo 3.370.000 - 20,71%
Logitravel 2.750.000 -20,29%
Rumbo 1.950.000 -45,83%
Destinia 1.320.000 -38,60%
Key findings:
1. Muchoviaje dissapear from Top 5.
2. Edreams has the most stable customers.
3. Rumbo has the most unstable customers.
33,22%
20,32%
16,58%
11,76%
7,96%
10,16%
Market Share
Edreams
Atrapalo
Logitravel
Rumbo
Destinia
Others

3. SPANISH ECONOMIC & TRAVEL FIGURES
Economic & Travel Figures | Spain | 2017
HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org
Growth your European Travelers starting at € 950 monthly
TTOO’s
Top 5 (2016)
OTA Visits %
El Corte Inglés € 2.550m 4%
Halcón Viajes € 1.180m 3%
Barceló Viajes € 857m 8%
CWT € 480m
0%
Nautalia € 262m -3,8%
Key findings:
1. El Corte Inglés Viajes has almost half Market Share.
2. B The Travel Brand has the highest growth.
3. Nautalia Viajes made a profit for the first time since its creation in 2011.
47,85%
22,14%
16,08%
9,00%
4,91%
Market Share
El Corte inglés
Halcón Viajes
B The Travel
Brand
CWT
Nautalia

4. SPANISH ECONOMIC & TRAVEL FIGURES
Economic & Travel Figures | Spain | 2017
HotelRepresentatives | www.hotelrepresentatatives.org E.mail: info@hotelrepresentatives.org
Growth your European Travelers starting at € 950 monthly
HR Sales (February 2018)
AVERAGE OF STAY AVERAGE LENGHT OF STAY BOOKING WINDOW
€ 455 2,7 days 86 days
Key findings:
1. The Spanish Market is awakening after the 2007 crisis.
2. Spanish Travelers greatly increase the anticipation of their reservations.
3. Most reservations are for Easter Holidays.
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