Sustainable tourism for greener cities

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2. Smart beaches
Region of Valencia
Therefore, a specific treatment and the
definition of a model that takes into account
these precepts constitutes an adequate tool
for the improvement of coastal destinations
in a broad spectrum of action areas.
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Management of public
administrations
Quality and environmental
management systems
Users
Services
Beaches are very sensitive ecosystems and we need
to find a balance between conservation and social use,
which involves various elements to consider and that
gives the beaches a special status in terms of evolution
and how we consider them in the strategy
http://invattur.gva.es/destinos-turisticos-inteligentes-comunitat-valenciana/

3. DTI Model (Smart Tourist Destination)
Aligned with the Smart Destinations
Strategy of the Region
Destination managers
As promoters of change and
proposal for improvement in
management models
Beach users
Improving the perception of the
destination through quality and
new services
Business
Service providers at the beaches,
integrated into the
DTI model and opening the
possibility of new business models
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VIDEO SMART BEACHES

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5. Areas
Sustainability
Beaches more sustainable
environmentally,
economically and socially
Accessibility
Beaches for everyone. With
adapted services and new
possibilities to facilitate
inclusion
Security
Safer Beaches with better
management and control over
the environment
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7. More efficient beaches. With a more
efficient management of its resources and
better perception of services
More sustainable beaches. With the reuse
of resources and technology that integrate
the environment, the social and the
economic in the environment
With better services that increase the perception of quality, help in their choice and provide new
economic models
More secure. Emergency and everyday
use, ensuring tranquility of users and the
information to them.
More accessible. Beaches for everyone,
with advanced services for people with
disabilities, universal accessibility to
integrate and improve everyone's
satisfaction.
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8. ALTER ECO
Alternative tourist strategies to enhance the local
sustainable development of tourism by
promoting Mediterranean identity

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10. WHAT?
The general project objective is to enhance a balance
among tourist attraction, as an economic source of
growth, and the conservation of the classical
Mediterranean City Model as an example of
sustainability.
1. To reduce the concentration of human activities in hotspots where
carrying capacity is exceeded, through the diversification of the
offer, considering environmental, cultural and economic impact
2. To highlight the value of MED tourist destinations by reinforcing
Mediterranean identity and visibility and through the promotion of
local tradition and common cultural heritage
3. To enhance the coordination of actions between public and
private stakeholders towards the implementation of the raised
strategies in order to create new business opportunities
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11. HOW?
ALTER ECO provides the opportunity of testing, in 6
representative MED cities/regions, used as LIVING
LAB, existing methodologies and tools arisen in
previous high impact projects with the aim of
reaching holistic and realistic tourist strategies at
local and regional level that promote local
sustainable development by preserving/restoring
Mediterranean Identity.
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Region of Valencia (Valencia and Gandia), the region of South Aegean,
and the cities of Málaga, Genoa, Venice and Dubrovnik

12. HOW?
The alternative tourist strategies will respond to
different dimensions depending on the problems
detected:
 land use planning (built environment, planning
methods)
 mobility and transport, ecological sustainability
(natural environment and landscape, energy and
waste management),
economic sustainability (operational environment
and service structure, growth and measures)
and social sustainability (housing, well-being, local
culture).
Thus, ALTER ECO will condense all aspects of the
sustainability of tourism (environmental, social and12

13. RESULTS
1. Reduction and better manage the impact of tourism
activities on the environment
2. Improvement of the social sustainability of MED
tourist destinations
3. Improving cooperation, joint and integrated planning
and better manage conflicting interests
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14. SOLUTIONS Lack of reliable data
PEOPLE COUNTING DEVISE
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15. SOLUTIONS Disconnection beach – centre
Loose of identity
PEOPLE COUNTING DEVISE task broadening
Marketing focused
on Gandía
MED identity
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16. SOLUTIONS Strong seasonality
Improvement of the
accommodation
es
BIENESTARENESPACIOSSOSTENIBLES
ADVICE related to:
Accessibility and Safety of use
Functionality of spaces
Acoustic comfort
Sustainable use of natural resources
Energy saving and thermal comfort
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