This document discusses how to conduct and use a SWOT analysis. It begins by explaining what SWOT stands for (Strengths, Weaknesses, Opportunities, Threats) and the origins of the technique. It then defines each component of a SWOT analysis, including internal factors like resources and processes, and external factors like economic trends and competition. The document provides tips on how to identify strengths, weaknesses, opportunities, and threats. It emphasizes being realistic, considering outside perspectives, and taking an open-minded approach. Conducting a SWOT analysis helps organizations focus their resources, understand their position compared to competitors, and anticipate future changes.

1. By: DR. REYNALDO A. NAMA

3. 1. What does S-W-O-T
stands for?
2. What are the
components of SWOT
analysis?
3. How to use a SWOT
analysis?
4. Why do we need to use
the SWOT analysis?

4. The origins of the SWOT
analysis technique is credited
by Albert Humphrey, who led
a research project at Stanford
University in the 1960s and
1970s using data from many
top companies.
The goal was to identify why
corporate planning failed

5. What is SWOT analysis?
SWOT Analysis is a tool used for
understanding and analyzing an
organization’s Strengths and
Weaknesses (Internal
Environment) and Opportunities
and Threats (External
Environment)

6. Internal Factors are:
2. Physical resources, such as the
company’s location, facilities,
machinery, and equipment;
3. Human resources consisting of
employees.
1. Financial resources such as money
and sources of funds for
investment;

7. Internal Factors are:
4. Access to natural resources,
trademarks, patents, and
copyrights; and
5. Current processes, such as
employee programs, department
hierarchies and software
systems, sales and distribution
capabilities, marketing
programs, etc.

8. External Factors are:
1. Economic trends including local,
national and international
financial trends, developments
in the country’s stock market,
reforms in the banking system,
growth of GDP.
2. Market trends, such as new
products or technology or
evolving buying profiles,
including changes in tastes and
lifestyle behavior.

9. External Factors are:
3. National and local laws and
statues as well as political,
environmental, and economic
regulations.
4. Demographic characteristics of
the target such as the age, the
gender, the culture of the
customers.

10. External Factors are:
5. Relationships with suppliers
and co-owners; and
6. Competitive threats.

11. Why use the SWOT analysis?
• Strengths, minimize Weaknesses
• Address Threats, and take the
greatest possible advantage of
Opportunities available
The outcome from a SWOT Analysis
enables organizations to focus on:

12. STRENGTHS
• What do we exceptionally well?
(Saan tayo magaling? Saan tayo malupit?)
Questions to ask and answer:
• What advantages do we have?
(Saan tayo lamang kumpara sa kalaban?)
How to use the SWOT
analysis? (Retrieve from the Lecture of Erick N. Gaspar
during the 2018 YFD National Seminar)

13. How to use the SWOT analysis?
STRENGTHS
• What do members/customers identify
as our strengths?
(Anong loves sa atin ng tao?)
• What valuable assets and resources
do we have?
(Anong secret weapon natin? Pera,
organizasyon, magagaling at loyal na tauhan,
sistema at teknolohiya, malinis na pangalan)

14. How to use the SWOT analysis?
STRENGTHS
• Be realistics… and honest!
(Maging totoo ka!)
Tips:
• Think in terms of what you have that
your competitors don’t have.
(Anong meron tayo na wala sila?)
• Don’t just take the internal staff and
volunteer perspective…consider how
your members and customers view
your organization.
(Anong tingin natin na tingin sa atin ng ibang
tao??)

15. How to use the SWOT analysis?
WEAKNESSES
• What could we do better?
(Anong mga bagay, sistema, atbp. Ang
puwede natin pagandahin pa?)
• What are we criticized for or receive
complaints about?
(Ano madalas na complaint at puna sa atin?
i.e. sistema, tauhan, personalidad,
organisasyon, serbisyo atbp?)
Questions to ask and answer:

16. How to use the SWOT analysis?
WEAKNESSES
• Where are we vulnerable?
(Saan tayo mahina?)
• Don’t tiptoe around weaknesses, but be
constructive and positive in putting them on
the table.
(Huwag “balat sibuyas”)
Tips:
• Get research so you know what outsiders
think…about you and your competition! (We
can commssion a research/survey to get an
objective, “Honest to goodness assessment)

17. How to use the SWOT analysis?
OPPORTUNITIES
• What opportunities do we know about,
but have not been able to address?
(Anong mga oportunidad ang matagl ng alam
natin pero di natin naasikaso?)
• Are there emerging trends in which we
can capitalize?
(Meron bang mga bagong “trends” na puwede
natin samantalahin?)
Questions to ask and answer:

18. How to use the SWOT analysis?
OPPORTUNITIES
Tips:
• Look at changes in the sector
represented by the organization,
technological changes, government
policy, socio-economic and
demographic changes.
(Anong mga pagbabago sa lipunan,
ekonomiya, pulitika, populasyon ng bansa at
Taguig City ang puwede nating
samantalahin? Anong mga mali at sablay na
mga taktika, kilos, galaw at gimmick naman
ng ating mga kalaban ang positibo epekto sa
atin?)

19. How to use the SWOT analysis?
OPPORTUNITIES
• Be open-minded...key opportunities
may come from unlikely and seemingly
unrelated sources.
Tips:
• Consider how you can exploit your
strengths or address your weaknesses
to generate additional opportunities.

20. How to use the SWOT analysis?
THREATS
• Are any of our weaknesses likely to
make us critically vulnerable?
(Meron ba tayong mga kahinaan na pag
nabunyag ay puwedeng “ikamatay” at
ikasira natin ng tuluyan?)
• What external roadblocks exist that
block our progress?
(Ano mga seryoso at matinding harang at
sangkap para tayo manalo?)
Questions to ask and answer:

21. How to use the SWOT analysis?
THREATS
• Are our competitors or quasi-
competitors doing anything different?
(Ano ang secret weapon ng ating mga
kalaban?)
• Is there significant change coming in
our members’ sector?
(Meron bang matitindi at malalaking
pagbabagong nagaganap? Ano ang mga ito?

22. How to use the SWOT analysis?
THREATS
• Are economic conditions affecting our
financial viability?
(Ang pagbati o paglubha ba ng ekonomiya ay
maaring makasira sa ating kakayahang
pananalapi?)
• Is technology dramatically changing
the sector and services to it?
(Ano ang teknolohiya na ganap na babago?)

23. How to use the SWOT analysis?
THREATS
• Have an open and expansive
perspective.
(Maging mulat at bukas sa mga pangyayari at
kaganapan sa lipunan, ekonomiya, pulitika,
atbp)
Tips:
• An environmental scan is critical.
(Maging mapagmasid sa kapaligiran)

24. Final Thoughts
The process is important not only for
identifying where to apply resources and
attention, it enables the organization to put
issues into perspective.
If the organization has a major
competitor, it can also be illuminating to conduct
SWOT Analysis of the competitor. The process
can assist in identifying strategies to counter
the competition, and to anticipate their future
moves.