This document provides information about SWOT analysis including what it is, when and how to use it, and its key elements. A SWOT analysis involves identifying an organization's internal strengths and weaknesses as well as external opportunities and threats. It is used to explore problems, make decisions, determine where change is possible, and adjust plans. Key parts of a SWOT analysis include evaluating internal factors like resources and external factors like trends and the economy. The document also outlines how to conduct a SWOT analysis in a group setting and how to use the results to identify issues, set goals, and create an action plan.

1. SWOT Analysis: Strengths,
Weaknesses, Opportunities, and
Threats

2. What is a SWOT analysis and
why should you use one?
A SWOT analysis guides you to identify the
positives and negatives inside your
organization (Strength & Weakness) and
outside of it, in the external environment
(Opportunity & Threat). Developing a full
awareness of your situation can help with
both strategic planning and decision -
making.

3. When do you use SWOT?
• Explore possibilities to
problems.
• Make decisions for your
initiative.
• Determine where change is
possible.
• Adjust and refine plans mid-
course.

4. What are the elements of a
SWOT analysis?

5. What makes a logic model
effective?
• Logically links activities and
effects.
• Is visually engaging (simple,
parsimonious) yet contains the
appropriate degree of detail for the
purpose (not too simple or too
confusing).
• Provokes thought, triggers
questions.

6. What are the benefits and
limitations of logic modeling?

7. Internal Factors: Strengths
and Weaknesses (S, W)
• Human resources
• Physical resources
• Financial
• Activities and processes
• Past experiences

8. External Factors: Opportunities
and Threats (O, T)
• Future trends
• The economy
• Funding sources
• Demographics
• The physical environment
• Legislation
• Local, national or international events

9. How do you create a SWOT
analysis?• Designate a leader or group facilitator.
• Designate a recorder to back up the leader if your
group is large.
• Introduce the SWOT method and its purpose in your
organization.
• Let all participants introduce themselves.
• Have each group designate a recorder; direct them to
create a SWOT analysis.
• Reconvene the group at the agreed-upon time to share
results.
• Discuss and record the results.
• Prepare a written summary of the SWOT analysis to
give to participants.

10. How do you use your SWOT
analysis?
Use it to:
• Identify the issues or problems you
intend to change.
• Set or reaffirm goals.
• Create an action plan.