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CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development
CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers 1 Community of specialist cloud developers across platforms Companies who need cloud development Contests Forums | Networking Other
Why - The Combination of Two Massive Transformations Has Exponential Potential 2 Cloud For the first time ever, all it takes is expertise and an internet connection to contribute Crowd
Enterprise Cloud Adoption is Accelerating 3 Momentum to Date “It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud-based. It’s not just a growth strategy, it’s the transformation of our company.” Dick Escue, CIO RehabCare $1.6B+ revenue 82K+ companies 3M+ companies 3K every day 170 enterprises 400K+ users 490,000 developers 102B objects on S3
Open Global Communities Are Driving New Innovation Through “the Crowd” 4 And Much Much More… Marketing Analytics Mining 1906 – Weighing Oxen NetFlix– Beat us in predicting movies and win $1M Goldcorp – Help us find gold…and not go bankrupt ! Francis Galton and the “wisdom of the crowd” ,[object Object]
~10 Beat NetFlix
14K Scientists
Market Cap from 100M to 9B
Wisdom of the Crowd or Market as a broadly applicable rule,[object Object]
All variable costs
Pay for results
Pay upfront for fixed capacity
High fixed costs
Pay for inputsWhy hasn’t the development process? The technology has changed…. Why hasn’t the development process itself?  5
Bringing the Crowd to the Cloud Requires a New Type of Community 6 Performance Based ,[object Object]
Market to match supply and demandSocial Networking 100% Cloud ,[object Object]
Let developers connect with potential employers
100% focused on CIO’s #1 priorityChallengeFocused ,[object Object],[object Object]
How it Works: Developer Experience 8 Come to the home page to sign up 2. Create a public profile 3. Connect with other members 4. Participate in a challenges / Win $  5.  End up on a leaderboard!
What Makes CloudSpokesDifferent than Other Developer Communities? 9 Technology Community Types CloudSpokes is… ,[object Object]
Focused on a single topic: Cloud Computing
Offers a combination of networking/forums AND challenges/contests
Both competitive and collaborativeContests/Asset Creation Forums/ Q&A / Networking Single product / standard Topic focused Broad / Generic
Seems cool but why? 10
Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo 11 ‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
Age of Hyperspecialization 12 “The point is: there are already huge opportunities for companies to engage hyper-specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.” Thomas Malone, MIT – Collective Intelligence
What does it mean for me? 13

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What is CloudSpokes?

  • 1. CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development
  • 2. CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers 1 Community of specialist cloud developers across platforms Companies who need cloud development Contests Forums | Networking Other
  • 3. Why - The Combination of Two Massive Transformations Has Exponential Potential 2 Cloud For the first time ever, all it takes is expertise and an internet connection to contribute Crowd
  • 4. Enterprise Cloud Adoption is Accelerating 3 Momentum to Date “It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud-based. It’s not just a growth strategy, it’s the transformation of our company.” Dick Escue, CIO RehabCare $1.6B+ revenue 82K+ companies 3M+ companies 3K every day 170 enterprises 400K+ users 490,000 developers 102B objects on S3
  • 5.
  • 8. Market Cap from 100M to 9B
  • 9.
  • 12. Pay upfront for fixed capacity
  • 14. Pay for inputsWhy hasn’t the development process? The technology has changed…. Why hasn’t the development process itself? 5
  • 15.
  • 16.
  • 17. Let developers connect with potential employers
  • 18.
  • 19. How it Works: Developer Experience 8 Come to the home page to sign up 2. Create a public profile 3. Connect with other members 4. Participate in a challenges / Win $ 5. End up on a leaderboard!
  • 20.
  • 21. Focused on a single topic: Cloud Computing
  • 22. Offers a combination of networking/forums AND challenges/contests
  • 23. Both competitive and collaborativeContests/Asset Creation Forums/ Q&A / Networking Single product / standard Topic focused Broad / Generic
  • 24. Seems cool but why? 10
  • 25. Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo 11 ‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
  • 26. Age of Hyperspecialization 12 “The point is: there are already huge opportunities for companies to engage hyper-specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.” Thomas Malone, MIT – Collective Intelligence
  • 27. What does it mean for me? 13
  • 29. CloudSpokes Contest Examples 15 Google Reminder Bot Reminds You To Be #Awesome! ($1000) Superfell Builds Super Android Salesforce.com Admin App! ($1500) Webcam + Twilio API = Homemade alarm system ($<500) Omniauth for Heroku and Force.com($1500) Network Detection Javascript Library ($500) Simple Geolocation Toolkit ($1000) iPadCheckin App for SFDC ($2000)
  • 31. I’m in, but how? 17
  • 35. Candle Problem applied to Technology 21
  • 38. Happy Meal but no fries! Application integration and scale Application design, development, Declarative, configuration, reporting
  • 40. David Messinger Community Architect @dmessing http://blog.cloudspokes.com http://www.cloudspokes.com @CloudSpokes Come and compete where the rubber meets the code

Editor's Notes

  1. The context for this entire discussion is the accelerating enterprise adoption of the cloud. 2009 saw dramatic growth from the leaders in cloud computing– 2M subscribers to salesforce, 2M companies on Google, and over 25M servers spun up on Amazon. But where is all this going? Analysts say that cloud computing is the #1 strategic priorty for CIOs and that every enterprise should be roadmapping their adoption of the cloud.
  2. GoldCorp – 100M to 9B in market cap$575K in prize money110 sites identified, 80% produced gold (80M oz of gold were found)
  3. Optimize for output and creativity – hard to structure challenges. Same with video requirements. Stiffle creativity.Identify blueprintInputs/OutputsSample Audience ( description &amp; how is it used)
  4. Devs are weird. Want to be collaborative and competive as the same tiem. I’ll tell you how to solve this code but I’ll do it better. So you have to be as responsive on the BB. You’ll also see devs helping out or talking some trash. Scorecards and announcements with blog posts. Developers post their videos or we do it for sometime we do it for them.
  5. The test presents the participant with the following task: how to fix a lit candle on a wall (a cork board) in a way so the candle wax won&apos;t drip onto the table below.[3] To do so, one may only use the following along with the candle:a book of matchesa box of thumbtacksThe solution is to empty the box of thumbtacks, put the candle into the box, use the thumbtacks to nail the box (with the candle in it) to the wall, and light the candle with the match.[3] The concept of functional fixedness predicts that the participant will only see the box as a device to hold the thumbtacks and not immediately perceive it as a separate and functional component available to be used in solving the task.
  6. Remove force.comTalk up admin