Preso by Dave Messinger outlining the CloudSpokes community.

1. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
CloudSpokes
The Industry’s First Community for
Crowdsourcing Enterprise Cloud Development

2. © 2010 Appirio, Inc. - Confidential
CloudSpokes: Bringing Together Enterprise Cloud
Challenges with a World of (Aspiring) Cloud Developers
1
Companies
who need
cloud
development
Community
of specialist
cloud
developers
across
platforms
Other
Contests
Forums | Networking

3. © 2010 Appirio, Inc. - Confidential
Why - The Combination of Two Massive Transformations
Has Exponential Potential
2
Cloud
Crowd
For the first time
ever, all it takes is
expertise and an
internet connection
to contribute

4. © 2010 Appirio, Inc. - Confidential
Enterprise Cloud Adoption is Accelerating
3
Momentum to Date
3M+ companies
3K every day
$1.6B+ revenue
82K+ companies
490,000 developers
102B objects on S3
170 enterprises
400K+ users
“It’s our belief that these cloud
technology solutions will help
us differentiate ourselves from
competitors. The key is the
speed with which we can
move because we're cloud-
based. It’s not just a growth
strategy, it’s the transformation
of our company.”
Dick Escue,
CIO RehabCare

5. © 2010 Appirio, Inc. - Confidential
Open Global Communities Are Driving
New Innovation Through “the Crowd”
4
Marketing Analytics
NetFlix– Beat us in
predicting movies and
win $1M
• 2000 Submissions
• ~10 Beat NetFlix
And Much
Much More…
Mining
Goldcorp – Help us
find gold…and not go
bankrupt !
• 14K Scientists
• Market Cap from 100M to
9B
Francis Galton and
the “wisdom of the
crowd”
• Wisdom of the Crowd or
Market as a broadly
applicable rule
1906 – Weighing Oxen

6. © 2010 Appirio, Inc. - Confidential
Today’s Development Reality:
Not right for “The Cloud” OR “The Crowd”
5
The technology has changed….
On-Premise Cloud
Why hasn’t the development process itself?
Why hasn’t the development process?
In-House + Offshore R&D Community Development
• Elastic, pay as you go
• All variable costs
• Pay for results
• Pay upfront for fixed capacity
• High fixed costs
• Pay for inputs

7. © 2010 Appirio, Inc. - Confidential
Bringing the Crowd to the Cloud Requires a New Type of
Community
6
• Pay for performance –
values output vs. hours
• Market to match supply
and demand
• Let developers
connect with
peers
• Let developers
connect with
potential
employers
• “Game-ified”
experience, with
contests and badges
Performance
Based
100%
Cloud
Challenge
Focused
Social
Networking
• 100% focused
on CIO’s #1
priority

8. © 2010 Appirio, Inc. - Confidential
How it Works: Sponsoring a Challenge
7
1. Sponsor posts a challenge
– define a task or project
and set a price for it
2. Challenges appear on a list
for the developer
community to see
3. Community participants
submit their answers to
the challenge
4. Submissions are peer
reviewed and a winner is
selected
5. Sponsor pays out the
winner

9. © 2010 Appirio, Inc. - Confidential
How it Works: Developer Experience
8
1. Come to the home page to
sign up
2. Create a public profile
3. Connect with other
members
4. Participate in a challenges
/ Win $
5. End up on a
leaderboard!

10. © 2010 Appirio, Inc. - Confidential
What Makes CloudSpokes Different than Other Developer
Communities?
9
Forums/ Q&A /
Networking
Contests/Asset
Creation
Single
product /
standard
Topic
focused
Broad /
Generic
Technology Community Types CloudSpokes is…
• Neutral, not tied to a
particular product or
standard
• Focused on a single
topic: Cloud Computing
• Offers a combination of
networking/forums AND
challenges/contests
• Both competitive and
collaborative

11. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
Seems cool but why?
10

12. © 2010 Appirio, Inc. - Confidential
Launching CloudSpokes Was Just the First Shot in a Multi-
Year War With the Status Quo
11
‘This revolution won’t
be complete until the
current business
models of the global Sis
– Accenture, Deloitte,
IBM and others – are
as comprehensively
undermined as those of
the software vendors
they’ve traditionally
worked with.’

13. © 2010 Appirio, Inc. - Confidential
Age of Hyperspecialization
12
“The point is: there are already
huge opportunities for
companies to engage hyper-
specialist knowledge workers,
and for these highly
specialized workers to make
money. The potential quality,
speed, and cost advantages
virtually guarantee that this
model will become more
prevalent.”
Thomas Malone,
MIT – Collective Intelligence

14. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
What does it mean for me?
13

15. © 2010 Appirio, Inc. - Confidential
CloudSpokes History
14

16. © 2010 Appirio, Inc. - Confidential
CloudSpokes Contest Examples
15
Superfell Builds Super
Android Salesforce.com
Admin App! ($1500)
Google Reminder
Bot Reminds You To
Be #Awesome!
($1000)
Webcam + Twilio API = Homemade
alarm system ($<500)
Omniauth for Heroku and
Force.com ($1500)
iPad Checkin App for
SFDC ($2000)
Network Detection
Javascript Library
($500)
Simple Geolocation
Toolkit ($1000)

17. © 2010 Appirio, Inc. - Confidential
CloudSpokes Dreamforce

18. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
I’m in, but how?
17

19. © 2010 Appirio, Inc. - Confidential
Digital Assembly
18

20. © 2010 Appirio, Inc. - Confidential
Structure
19

21. © 2010 Appirio, Inc. - Confidential
Discussion and Feedback
20

22. © 2010 Appirio, Inc. - Confidential
Candle Problem applied to Technology
21

23. © 2010 Appirio, Inc. - Confidential
Examples
22

24. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
CloudSpokes Architecture
23

25. © 2010 Appirio, Inc. - Confidential
Happy Meal but no fries!
Application design, development,
Declarative, configuration, reporting
Application
integration and
scale

26. © 2010 Appirio, Inc. - Confidential
Environments

27. © 2010 Appirio, Inc. - Confidential
Questions & Answers
David Messinger
Community Architect
Come and compete where the rubber meets the code
http://blog.cloudspokes.com
http://www.cloudspokes.com
@dmessing
@CloudSpokes