Here we pull together some of the most compelling statistics and insights from experts in the travel industry. Tour operators, take note.

1. 10 STATS TOUR
OPERATORS NEED TO
KNOW ABOUT THE MOBILE
TREND
sales@rezdy.com
www.rezdy.com

2. As a tour operator, you know that keeping up with trends
in traveler behaviour is critical to getting more bookings
As a building your business. that keeping up with trends in
and tour operator, you know
traveler behaviour is critical to getting more bookings and
building your business.
Here are 10 of the most important mobile statistics and
Here are X ofwe pulled important from travel industry and
insights that the most together mobile trend statistics
insights that we pulled you with from industrystrategy.that will
experts that will help together your mobile experts
help you with your mobile strategy.

3. The Expert:
Nielsen

4. 1.
Travel-related mobile queries
so far during 2013 are up
some 66% year-on-year
Report:
Mobile Path to Purchase, 2013

5. 2.
Almost a third of smartphone
users conduct some travelrelated activity on their
mobile devices
→ 31% claim they research travel
→ 14% are securing a booking or quotes
Report:
Mobile Path to Purchase, 2013

6. 3.
49% of those using mobiles to
get prices for travel products
do so on aggregators, with both
advice sites and operators to
help to inform their decisions
Report:
Mobile Path to Purchase, 2013

7. 4.
Those who book from mobile
devices typically have 5.1
research sessions before
visiting 3.3 websites to
complete the cycle
Report:
Mobile Path to Purchase, 2013

8. The Expert:
Amadeus

9. 5.
Tablets for travel arrangements
and bookings are increasing
→ 21% for business travelers
→ 9% for leisure travelers
Report: Shaping the future of
travel in Australia, 2013

10. “Without an online presence that
involves booking functionality, and
without a web presence optimised for
mobile device, Australian travel
operators will increasingly lose out to
the regional travel growth happening
within the mobile world.”
Report: Shaping the future of
travel in Australia, 2013

11. 6.
20% of Australian households
now have at least 1 tablet
Report: Shaping the future of
travel in Australia, 2013

12. “The rapid evolution of online
travel distribution from the fixed
to the mobile environment will
require travel operators to further
innovate to stay ahead.”
Report: Shaping the future of
travel in Australia, 2013

13. The Expert:
Eye for Travel

14. 7.
5.3% of travelers would make a
last-minute booking on a tablet up
to a week before travel, while
43.8% would do so on mobile
Webinar: How to use social media and mobile to grow sales, brand value and
market share in the European and APAC Travel Industries, 2013

15. “Bad mobile experiences such as
slow load time, complicated search
and selection, poor navigation, and
not being mobile-optimised have a
negative impact on revenue.”
Webinar: How to use social media and mobile to grow sales, brand value and
market share in the European and APAC Travel Industries, 2013

16. “Use bigger pictures, tappable
spaces, and clearly presented
information. Think click-to-call
tracking, appropriate display ads,
emails and landing pages.”
5 strategic mobile tips from top travel brands, 2013

17. The Expert:
TripAdvisor

18. 8.
94% of TripAdvisor customers are
using mobile to research local
things to do
Report: TripAdvisor goes
mobile, 2012

19. The Expert:
Google

20. 9.
59% of Asian leisure travelers want
to book travel products “whenever
they can” and “wherever they
can”
Google via Web in Travel
Conference, 2013

21. 10.
23% of leisure travelers and 26% of
business travelers use their mobile
browser to book vacation activities
Google/Ipsos MediaCT report:
The 2012 Traveler, 2012

22. Follow @rezdy_com
for more!

23. About
Rezdy

24. We provide powerful online booking
software for niche tour operators
Fishing charters
GPS guided tours
Walking tours
Surf schools
Cruises & historic tours
Skydiving
Scenic flights
ATV tours
Helicopter flights
Sea kayaking
Sailing trips
Shuttles
...just to name a few

25. Want to learn
more? Get in
touch!
sales@rezdy.com
www.rezdy.com
Aus: +61 (0) 2 8244 3060
USA: +1 415 655 1633