Trade Show Exhibitor Training Assures 100% Post Show Lead Follow-Up and ROI

1. Mission Statement
 Clearly state your company’s long-term mission.
 Try to use words that will help direct the growth of your company, but be as
concise as possible.

2. WTF = What’s The Formula
for Exhibiting Success?
What did YOU think it meant?
OMG…LOL

3. Return On EXPERIENCE
doesn’t prove tradeshow success.

4. Return On OBJECTIVE
doesn’t prove tradeshow success.

5. Return On INVESTMENT
proves tradeshow success.

6. Return On Investment or ROI…
 Can only come from the sales that are made as a result of the show.
The profits from those sales, offset the financial INVE$TMENT that was
made to exhibit in the show.

7. Sales from the Show…
 Can only come from the leads that were generated at the show. But
statistics indicate that less than 20% of leads generated at trade shows
ever get followed up. While 80% of the selling opportunities are missed.

8. Don’t blame the sales force for poor follow-up
Considering…
 Cost of sales calls…
 Time availability…
 Gate keepers and voice-mail…

9. Sales People are Forced to Call on Their
Existing Customers…
…and ignore the prospects that the trade show generated.

10. I Teach Exhibitors
how to assure 100% lead follow-up
and consequently the ROI they need.

11. Show Organizers…
Industry Suppliers…
Exhibit Managers…
Reference www.TradeShowLeadsToSales.com