The 10 slide pitch


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The Guy Kawasaki's presentation "The 10 slide pitch".

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The 10 slide pitch

  1. 1. Ten Slide Pitch From Art of the StartKawasaki, Guy (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
  2. 2. 10-Slide Pitch1. Title2. Problem3. Solution4. Business model5. Underlying magic6. Marketing and sales7. Competition8. Management team9. Financials & key metrics10. Current status, etc.
  3. 3. Slide 1 Company Name Name Title & Contact info
  4. 4. Slide 2 The Problem • What pain are you alleviating • Get everyone nodding their head in agreement • Minimize a lot of data from “analysts” and consulting companies • Describe a problem people connect with – avoid being a solution looking for a problem
  5. 5. Slide 3 Solution • How you alleviate this pain & make meaning • Make sure that audience clearly understand – What you sell – What is the value proposition – Not a place for in-depth technical description – just a gist of “how”
  6. 6. Slide 4 Business Model • How you make money – who pays you – what channels – what gross margins • In general a new untested business model is scary to investors – If really a revolutionary one then explain in terms of what people already understand – Drop names of others who may be using this
  7. 7. Slide 5 Underlying Magic • Technology, secret sauce or magic behind product • Your unfair advantage • Avoid text but use diagrams, schematics, flowcharts here • Use white papers or objective proof of concept here
  8. 8. Slide 6 Marketing and Sales • Time line • How will you reach your customers • Marketing leverage points • Convince audience that you have an effective go-to-market strategy
  9. 9. Slide 7 Competition • Complete view of competitive landscape – More is better • Never dismiss your competition – Investors, customers, employees all want to know why you are better, not why competition is bad • Never say that you have no competition
  10. 10. Slide 8 Management Team • Key players, investors, Board of Directors and Advisors • Don’t be afraid to show up with a less than perfect team – All teams have holes – Important issue is that you know that there are holes that you are willing to fill
  11. 11. Slide 9 Financial Projection & Key Metrics • 5-year financial projection • Also show key metrics – customers, installations, licenses etc • Take into account extended sales cycle • Make people understand the assumptions that you made
  12. 12. Slide 10 Current Status • Current status – Accomplishments to date – Timeline – how the money will be used • Share details of positive momentum • Close the slide with bias towards action