Investor Pitch

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Investor Pitch

  1. 1. Investor Pitch<br />
  2. 2. /Observe the 10/20/30 Rule<br />Ten slides<br />Twentyminutes<br />Thirty-point-fonttext<br />
  3. 3. / Investor Pitch<br />
  4. 4. / Ten Slides<br />Title<br />Problem<br />Solution<br />Business Model<br />UndelyingMagic<br />Marketing and Sales<br />Competition<br />Management team<br />Financial Projections and KeyMetrics<br />Current Status<br />
  5. 5. /Title<br />Organizationname<br />Yourname and title<br />Contact information<br />
  6. 6. Explainwhatyourcompanydoes…<br />
  7. 7. / Problem<br />Describe the painyou’realleviating.<br />Geteveryonenodding and ”buying in”.<br />
  8. 8. Avoidlookinglike a solution looking for a problem<br />
  9. 9. / Solution<br />Explainhowyoualleviatethispain and the MEANING youmake.<br />Ensurethat the audienceclearly understands whatyousell and yourvalue proposition.<br />VISUALIZE<br />
  10. 10. Don’tbetootechnical, just explainwhat it does<br />
  11. 11. / Business Model<br />How do youmakemoney?<br />Whopaysyou?<br />Your distribution channels<br />Yourgross margins<br />
  12. 12. Don’tmake it seem to untested .Mentioncustomersalreadyusingyourproduct/service.<br />
  13. 13. /UnderlyingMagic<br />Describe the technology, secret sauce ormagicbehindyourproductor service.<br />
  14. 14. Lesstext, more diagrams, schematics and flowcharts.Objectiveproff of concept.<br />
  15. 15. / Marketing and Sales<br />How do youreachyourcustomers?<br />What and whowillleverageyour marketing?<br />
  16. 16. Show an effectivego-to-marketstrategythatwon’t break the bank.<br />
  17. 17. /Competition<br />Provide a completeview of the competitivelandskape.<br />Toomuch is betterthantoolittle<br />
  18. 18. Neverdismisscompetition. Everyonewants to hearwhyyou’regood – not whycompetitorsare bad.<br />
  19. 19. / Management Team<br />Describe the keyplayers of your<br />Management team<br />Board of directors<br />Advisoryboard<br />Major investors<br />
  20. 20. Don’tbeafraid to show up with a lessthanperfect team.But bewilling to fix the holes.<br />
  21. 21. / Financials and KeyMetrics<br />Fiveyear-forecast<br />Otherkeymetrics, fx <br />Number of customers<br />Conversion rate<br />Number of employees<br />Etc.<br />
  22. 22. Do a bottom up forecast.Takeintoaccount long sales cycles and seasonality.Yourassumptionsare as importantthan the numbers.<br />
  23. 23. /Current Status<br />Current status of product/service.<br />Accomplishments to date<br />Timeline<br />Use of funds<br />
  24. 24. Sharedetails of momentum and traction.Close with a bias toward action.<br />
  25. 25. Read more…<br />Guy Kawasaki: <br />The Art of the Start<br />…the coolest book about entrepreneurship!<br />

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