Palestra: Desafios, Estratégias e Melhores Práticas de RH, ministrada pela Becky Cantieri, VP de RH da SurveyMonkey, em 20 de Agosto de 2013.

1. Confidential
Challenges, Strategies and
Best Practices in HR
Lessons from Silicon Valley
Becky Cantieri, VP Human Resources
SurveyMonkey
August 2013

2. Confidential
Culture isn’t an accident
2

3. Confidential
Google
3

4. Confidential
Facebook
4

5. Confidential
Zynga
5

6. Confidential
In Silicon Valley, we all work on it
6
• Money does matter
• Hands-on approach is key
• Employees want a voice
• Employees must feel valued
• Environment must be comfortable and positive

7. Confidential
Does this approach resonate in
Brazil?
7

8. Confidential
Sent a survey!
8
• 500+ BR employed professionals
• 50/50 male/female
• 19-65 age range (avg age 34)

9. Confidential
Snapshot: Average Opinions
2.7
1.9
2.4
2.8 2.8
2.5
3.7 3.8
2.8
3.2
fairsalary
getrewards
careergrowth
getfeedback
newpolicies
oldpolicies
comfortlevel
overall
positivity
company
cares
get
recognition
money hands-on voice environment parenting
“muito”
“moderamente”
“pouco”
“extremamente”

10. Confidential
Snapshot: Average Opinions
2.7
1.9
2.4
2.8 2.8
2.5
3.7 3.8
2.8
3.2
fairsalary
getrewards
careergrowth
getfeedback
newpolicies
oldpolicies
comfortlevel
overall
positivity
company
cares
get
recognition
money hands-on voice environment parenting
1.9
“muito”
“moderamente”
“pouco”
“extremamente”

11. Confidential
Brazilians do not feel rewarded at work
11
• A majority (76%) of Brazilians feel slightly or not
at all rewarded financially for their good work
• Nearly 40% (39%) of Brazilians feel slightly or not
at all recognized for their work

12. Confidential
Surprising?
12
• 70% of Americans
negative about their
jobs
• Only 30% of the
150,000 full and part-
time workers surveyed
honestly enjoyed their
jobs and their bosses

13. Confidential
1 in 3 Brazilian professionals likely to quit in the next six
months
19%
27%
18%
19%
17% Nada
Pouco
Moderamente
Muito
Extremamente
• Monetary
compensation
• Having a good work
environment
• Feeling “taken care of”
by the company

14. Confidential
Worse under the age of 25
14
14%
23%
16%
28%
19%
Nada
Pouco
Moderamente
Muito
Extremamente
• Monetary
compensation
• Having a good work
environment
• Feeling “taken care of”
by the company

15. Confidential
In Silicon Valley, we all work on it
15
• Money does matter
• Hands-on approach is key
• Employees want a voice
• Employees must feel valued
• Environment must be
comfortable and positive
Culture Initiatives

16. Confidential
Conversations at scale
16
• Employee
engagement survey
• Follow up survey on
benefits

17. Confidential
20 core drivers of engagement
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Driver Category Driver
Direct Manager Quality
• Accurately evaluates employee potential
• Quality of informal feedback
• Accurately evaluates employee performance
• Clearly articulates organizational goals
• Cares about employees
• Creates clear work plans and timelines
• Accepts responsibility for success and failures
• Adapts to changing circumstances
• Helps find solutions to problems
• Open to new ideas
• Inspires others
• Encourages employee development
Organizational Culture Traits
• Internal communication
• Future orientation
• Culture of flexibility
• Culture of innovation
• Customer focus
Day-to-Day Work Environment
• Importance of projects to employee’’ personal development
• Connection between work and organizational strategy
Senior Executive Team Characteristics • Is open to new ideas

18. Confidential
Top drivers of retention
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• Organization promotes internal communication
• HR and managers provide effective career advice to employees
• Managers puts the right people in the right roles at the right times
• Managers demonstrate a strong commitment to diversity
• Employees understand the connection between their work and
organizational strategy
• Managers effectively adapt to changing circumstances
• Managers possess necessary job skills
• Managers encourage innovation
• Understanding of how to complete work projects
• Demonstrates honesty and integrity

19. Confidential
Clear vision, strong managers and engaged employees
19

20. Confidential
Three culture tips
20
• Be deliberate
- Research the type of culture you want
- Understand the culture you have
- Dedicate the time to build
• Consistently work on it
- Measure it
- Build top drivers
- Nurture and reward supportive behaviors
• Don’t become distracted

21. Confidential
www.surveymonkey.com/brasilrh
21

22. Confidential
facebook.com/surveymonkeybrasil
twitter.com/surveymonkeybr
22
thank you!
obrigado