Media- Justin Bieber

1. MUSIC VIDEO ANALYSIS SHEET
Textual Analysis
Now that you have chosen a genre and song, you will need to produce at least three
individual detailed analyses of similar products for you main task.
Analyse 1 (more you do, more marks) music videos of your choice in relation to
cinematography, sound, mise-en-scene, editing and conventions (remember Goodwins.
Genre and technical).
Task 1 -
Use the grid below to analyse your chosen music video. Remember you need to analyse how shot
types, camerawork, Mise en Scene, editing, intertextuality and representation are used to make
the video appeal to the target audience. Don’t describe what you see, analyse how it’s being
presented to you.
Take screenshots from the video to illustrate your analysis and use a website like www.lyrics.com
to find the lyrics. Write the lyric that matches the screenshot below it. If it’s a musical break then
describe it, for example, ‘Drum solo and guitar feedback’. In the section called ‘Shot type and
movement’ describe what the frame is and if the camera is still or moving then analyse the effect
of this. In the box labelled ‘analysis’ you need to look at everything you see in the screenshot and
talk about why it’s there and how it appeals to an audience. For the box marked ‘Edits’ you should
note what sort of edit or transition is used. There’s an example below.
MUSIC VIDEO ANALYSIS Rolo Tomassi – Party Wounds
Remember – Don’t just describe. You need to analyse the effect it has too. Always try and link it
back to how it appeals to audience.

2. Music Video Textual Analysis- Justin Bieber –Beauty and the Beat
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Shot type and camera movement
Mid shot of Justin (the artist) handheld
tracking shot of him walking through the
party.
Analysis
A hand held point of view Mid shot, is used to
show Justin walking through this pact party. He
is the main focus and positioned central in the
frame as he is the artist of this song, thus the
main focus. The location of an outdoor party
means that the mise en scene is colourful,
bright and intriguing to his target audience who
are teenage girls. The teenage girl demographic
is very image conscious and colour driven so it
is very important to appeal to their eyes. Justin
is shown in a shallow focus so the dancers
around him are blurred. Due to the blurring of
the dancers the lyrics “What you got, a billion
could've never bought” has more relevance as
Justin is not concerned with the dancers he is
just looking straight into the camera. This
shows his concern with his fans.
Music/lyrics
“What you got, a billion could've never
bought (eh, eh, eh)!”
Edit/transitions
One shot used to show Justin’s continuous
movement through the party.
Shot type and camera movement- Long
shot pan movement
Analysis
This long shot of Justin showcases his dance
moves showing him to be multi-talented at
singing and dancing. Left and right pans are
both used in order to show the dancers around
Justin who are all having a good time. The

3. dancers around Justin, create a positive
atmosphere which compliments the fun song.
As the dance section begins, it is clear they are
dancing outside in water making a “splash.”
The word “Splash” connotes fun and youth
which are attributes that compliment Justin’s
brand at that time, which was for young and
care free children. At the end of this scene a
dissolve is used to show Justin underwater.
Music/lyrics
*no lyrics just the music *
Edit/transitions
Pans to the left and right.
Zooms in and out
Dissolve to Justin underwater
Shot type and camera movement
A Two Shot
Analysis
A two shot of Justin and Nicki is shown in the
music video during Nicki’s verse in the song.
As she is featured on the song, it is important
for her fan base and Justin’s to see her
featured in the song. Nicki’s fan base are also
now more likely to buy the song. The lyrics
are very sexual so the fat they two are
positioned so close connotes sexual energy.
Music/lyrics
“Body rock, I want to feel your body rock”
Edit/transitions
Cuts
Dissolves