The Future of Mobile Social Networking

THE FUTURE OF MOBILE SOCIAL NETWORKING Stanislav Rejthar Amsterdam 13 April 2010

Agenda 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam WHAT is a mobile social network? WHY do people (mobile) social network? HOW can telecom industry profit? (6 models) Research methodology

Research Methodology 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Industry insight Triangulation and Strategy Development Documentary research In-depth interviews

WHAT is a Mobile Social Network? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ,[object Object],[object Object],[object Object],Mobile social network Mobile channel of a social network OR?

WHY? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Belonging Conversation Fame Entertainment Anytime, anywhere Productivity service Attractive service Ease of use Identity Fashion Reasonable price Sharing Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews

HOW: Revenue Stream Riddle ,[object Object],[object Object],[object Object],Telecom service is paid 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ,[object Object],[object Object],[object Object],Social networking irreversibly changes person-to-person communication Person-to-person communication is heart of telecom service Social networking is free (for end-user)

Telecoms and SN: Six Models /1-3 ,[object Object],[object Object],13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate creates its own taxi, i n order to maximise the toll revenues Telecom creates its own social network service Toll-gate aggregate people within buses Telecom offers a branded account aggregation service 1 2 3

Telecoms and SN: Six Models /4-6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate dedicates a VIP slot for Taxis Partnership with an established social network service Toll-gate provide s superior service to Taxis Focus on the interoperable infrastructure 4 5 6

Model 6: Interoperability Example 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ?

Conclusion 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Social networking is megatrend Mobility is commonplace Social networking must get interoperable

THANK YOU FOR YOUR ATTENTION [email_address] The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.

The Future of Mobile Social Networking

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