3. The Hammer company ident appears in „The Woman in Black‟
teaser trailer- which is fairly similar to the teaser trailer that we
are producing as it features a theme of adolescence and it follows
a horror genre. The duration of the ident is approximately one
second long, and appears during the start of the trailer following
the ident for „Videa‟. Out of the two idents that I have selected
this is by far my favourite, because of the sheer simplicity of the
unusual name and the typeface. In my opinion the ident suggests
that the company produce mainly horror films as the name is
quite ferocious, to me „hammer‟ implies something being beaten.
We could take influence from this ident because of how simple
and yet effective it is, and also due to the fact that the duration is
extremely short and this will allow us to make other elements of
our teaser trailer slightly longer, such as a number of our more
important shots.
5. The FilmDistrict company ident appears in the „Insidious‟ teaser
trailer- which is fairly similar to our own trailer. The duration of
the ident is approximately three seconds, and appears at the
beginning of the trailer after the “the following preview has been
approved for appropriate audiences by the motion picture
association of America, INC” screen. I like the ident because the
graphics of it makes it look like it is on a hill looking down at the
films that it has produced. In my opinion the ident suggests that
the company is new and coming of age, due to the clouds that
appear to be revealing the company name. There are a number of
elements used within the ident that we could take inspiration
from when producing our own company ident. One of these
elements is the use of the red colour, as it particularly connotes
blood referencing to our horror genre.
